Phoenix, 85004, AZ,
United States
Phoenix Suns Arena Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Phoenix Suns Arena and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Phoenix Suns Arena employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Phoenix Suns Arena has purchased the following applications: Ungerboeck EventBooking for Event Management in 2018, Crazy Egg for Marketing Analytics in 2020, DreamHost for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Phoenix Suns Arena is running and its propensity to invest more and deepen its relationship with Ungerboeck EventBooking , Crazy Egg , DreamHost or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Phoenix Suns Arena revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Phoenix Suns Arena intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ungerboeck EventBooking | Legacy | Ungerboeck EventBooking | Event Management | Collaboration | n/a | 2018 | 2018 |
In 2018, Phoenix Suns Arena implemented Ungerboeck EventBooking. Ungerboeck EventBooking was deployed as the arena's primary Event Management platform to centralize scheduling and booking workflows for venue operations across the Phoenix Suns Arena in the United States, covering sales, box office coordination, event operations, catering coordination, and facilities scheduling.
The implementation configured core Event Management modules including venue calendaring and booking lifecycle management, space and inventory reservation, event diagramming and seating configuration, contract and order management, operational run sheets and task assignments, and reporting dashboards. Ungerboeck EventBooking was configured to support role based access for sales, operations, and finance users, and to automate routine booking confirmations and internal task handoffs to standardize event execution workflows.
Governance centered on a centralized event operations team responsible for configuration, user provisioning, and process documentation, with a phased rollout and role based training for box office, sales, and operations staff. Vendor client feedback highlights the Ungerboeck EventBooking platform as "really useful and effective", and the implementation narrative for Phoenix Suns Arena emphasizes systematizing event lifecycles and unifying venue booking operations under a single Event Management application.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Phoenix Suns Arena implemented Crazy Egg on its public website. Crazy Egg is a Marketing Analytics application that Phoenix Suns Arena deployed to instrument web user behavior and support marketing and digital experience functions. The deployment focused on page level instrumentation and common Marketing Analytics capabilities such as heatmaps, scroll maps, click tracking and session recordings to surface engagement patterns across event, ticketing and content pages.
Operational coverage centered on the arena website, with analytics outputs routed to marketing, digital experience and e-commerce stakeholders for UX analysis and content prioritization. Governance was organized under the digital marketing team, establishing a cadence for reviewing Crazy Egg analytics and using behavioral signals to guide A/B testing and content iteration processes. The Crazy Egg implementation was embedded in the site source code and provided continuous behavioral telemetry for page level analysis. Phoenix Suns Arena used Crazy Egg as its Marketing Analytics solution to inform marketing, e-commerce and UX decision making.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DreamHost | Legacy | DreamHost | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Phoenix Suns Arena implemented DreamHost as their Application Hosting and Computing Services provider for the venue's public-facing website and digital content publishing. The deployment centralized hosting for event pages, venue information, and promotional content to support web-based fan engagement and informational workflows.
DreamHost was used to host site content and provide core hosting functions typical of Application Hosting and Computing Services, including HTTP content delivery, domain name resolution, and SSL certificate hosting. Configuration work emphasized content publishing workflows, site performance stability, and routine platform administration consistent with a hosted web environment.
Operational scope focused on the arena's web and marketing teams, which managed content updates and event communications through the DreamHost-hosted environment. Integrations were limited to the venue's content management and front-end publishing processes, with the hosting platform supporting routine content deployments and asset delivery.
Governance was organized around hosting administration, access controls for web editors, and defined content deployment processes to coordinate promotional campaigns and live event information. Phoenix Suns Arena retained ownership of website content and publishing workflows while DreamHost provided the underlying Application Hosting and Computing Services infrastructure.
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