Bangalore, 560103,
India
PhonePe Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by PhonePe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11600 PhonePe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PhonePe has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Kritter Data Management Platform for Data Management Platform in 2020, Sentry for Application Performance Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PhonePe is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Kritter or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PhonePe revenues, which have grown to $2.85 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PhonePe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kritter | Legacy | Kritter Data Management Platform | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, PhonePe implemented the Kritter Data Management Platform in India to centralize first party user data and to support advertising and monetization efforts across marketing and programmatic advertising functions. The Kritter Data Management Platform, classified as a Data Management Platform, was adopted to improve audience targeting and reporting capabilities for campaign activation and measurement.
Deployment focused on DMP capabilities including data ingestion and unification, identity resolution, audience segmentation, audience mobilization and reporting modules to operationalize customer segments for advertising workflows. The implementation covered marketing and programmatic teams in India and established data governance and stewardship processes to control audience definitions, consent enforcement and reporting pipelines while enabling analytics and campaign activation.
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Functional Software | Legacy | Sentry | Application Performance Management | ITSM | n/a | 2023 | 2023 |
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Database Performance Monitoring | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Vulnerability Management | CyberSecurity |
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2023 | 2023 |
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