List of Kritter Data Management Platform Customers
Bengaluru, 560095,
India
Since 2010, our global team of researchers has been studying Kritter Data Management Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kritter Data Management Platform for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kritter Data Management Platform for Data Management Platform include: PhonePe, a India based Banking and Financial Services organisation with 11600 employees and revenues of $2.85 billion, Schbang, a India based Professional Services organisation with 1000 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Kritter Data Management Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Kritter Data Management Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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PhonePe | Banking and Financial Services | 11600 | $2.9B | India | Kritter | Kritter Data Management Platform | Data Management Platform | 2020 | n/a |
In 2020, PhonePe implemented the Kritter Data Management Platform in India to centralize first party user data and to support advertising and monetization efforts across marketing and programmatic advertising functions. The Kritter Data Management Platform, classified as a Data Management Platform, was adopted to improve audience targeting and reporting capabilities for campaign activation and measurement.
Deployment focused on DMP capabilities including data ingestion and unification, identity resolution, audience segmentation, audience mobilization and reporting modules to operationalize customer segments for advertising workflows. The implementation covered marketing and programmatic teams in India and established data governance and stewardship processes to control audience definitions, consent enforcement and reporting pipelines while enabling analytics and campaign activation.
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Schbang | Professional Services | 1000 | $250M | India | Kritter | Kritter Data Management Platform | Data Management Platform | 2020 | n/a |
In 2020 Schbang implemented the Kritter Data Management Platform as its Data Management Platform to support marketing and programmatic campaign audience management and activation. The deployment was oriented toward enabling richer first party segmentation for programmatic workflows across India, with the Kritter Data Management Platform positioned as the central audience store and activation control point.
The implementation concentrated on core DMP capabilities, configuring audience segmentation, segment lifecycle management, and activation workflows within the Kritter Data Management Platform. Configurations emphasized first party data consolidation and segment orchestration to create reusable audience definitions for campaign targeting and measurement.
Operational ownership rested with Schbang's marketing and programmatic teams, who used the platform for audience creation and activation across regional campaigns in India. The implementation narrative indicates the Kritter Data Management Platform was used to operationalize audience management and activation, delivering richer first party segmentation for programmatic execution.
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