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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Phong Vu Trading Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Umami Legacy Umami Analytics and BI Analytics and BI n/a 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2017 2017
Collaboration Collaboration 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Mobio Legacy Mobio CDP Customer Data Platform CRM n/a 2021 2021
In 2021, Phong Vũ implemented Mobio CDP, deploying the Mobio Customer Data Platform to establish an end to end social commerce and online sales system. The deployment centralized customer data and social chat interactions to support retail, social commerce, and customer service teams across Vietnam. Mobio CDP was configured with core Customer Data Platform capabilities alongside social and chat features to unify customer profiles, consolidate interaction events, and surface conversational leads for online sales workflows. The implementation embedded chat based engagement and social commerce touchpoints into the sales funnel and automated routing to sales and service queues to accelerate response times. Mobio CDP also orchestrated customer segmentation and real time response triggers aligned to online sales and service processes. Rollout covered online sales operations and customer service functions across the company’s Vietnam operations, aligning sales response workflows with centralized profile data. Governance work focused on operationalizing unified customer records and standardized chat handling procedures to shorten lead response and service resolution paths. After rollout conversion and response speed increased substantially.
Customer Loyalty CRM 2021 2021
Customer Support CRM 2021 2021
Digital Advertising Platform CRM 2023 2023
Marketing Analytics CRM 2023 2023
Marketing Automation CRM 2022 2022
Sales Enablement CRM 2021 2022
Tag Management CRM 2017 2017
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Phong Vu Trading
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Phong Vu Trading Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Phong Vu Trading Technographics

Phong Vu Trading is a Retail organization based in Vietnam, with around 5000 employees and annual revenues of $600.0 million.

Phong Vu Trading operates a diverse technology stack with applications such as Umami, Google Workspace (Formerly Google G-Suite) and Mobio CDP, covering areas like Analytics and BI, Collaboration and Customer Data Platform.

Phong Vu Trading has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Umami, Google and Mobio.

Phong Vu Trading recently adopted applications including Umami in 2023, Criteo Commerce Media Platform in 2023 and Microsoft Clarity in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Phong Vu Trading’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Phong Vu Trading’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Phong Vu Trading technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.