Phong Vu Trading Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Phong Vu Trading and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Phong Vu Trading employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Phong Vu Trading has purchased the following applications: Umami for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Mobio CDP for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Phong Vu Trading is running and its propensity to invest more and deepen its relationship with Umami , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Phong Vu Trading revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Phong Vu Trading intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Umami | Legacy | Umami | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mobio | Legacy | Mobio CDP | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Phong Vũ implemented Mobio CDP, deploying the Mobio Customer Data Platform to establish an end to end social commerce and online sales system. The deployment centralized customer data and social chat interactions to support retail, social commerce, and customer service teams across Vietnam.
Mobio CDP was configured with core Customer Data Platform capabilities alongside social and chat features to unify customer profiles, consolidate interaction events, and surface conversational leads for online sales workflows. The implementation embedded chat based engagement and social commerce touchpoints into the sales funnel and automated routing to sales and service queues to accelerate response times. Mobio CDP also orchestrated customer segmentation and real time response triggers aligned to online sales and service processes.
Rollout covered online sales operations and customer service functions across the company’s Vietnam operations, aligning sales response workflows with centralized profile data. Governance work focused on operationalizing unified customer records and standardized chat handling procedures to shorten lead response and service resolution paths. After rollout conversion and response speed increased substantially.
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Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Enablement | CRM |
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2021 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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