PINKO
PINKO Technographics
PINKO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PINKO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 PINKO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PINKO has purchased the following applications: Adyen for Payment Processing in 2018, Dedagroup Stealth 3000 Fashion ERP for Retail Management in 2009, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PINKO is running and its propensity to invest more and deepen its relationship with Adyen , Dedagroup , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PINKO revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PINKO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PINKO Tech Stack and Enterprise Applications
PINKO ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2018 | 2018 |
In 2018, PINKO implemented Adyen for Payment Processing on its website. The implementation embeds the Adyen payment gateway into PINKO's e-commerce checkout to handle online card and local payment methods, authorization, tokenization and settlement workflows. Adyen is deployed as the front end payment provider and API integration point to process online transactions and minimize merchant PCI scope.
The deployment impacts e-commerce, payments operations and finance, centralizing capture and reconciliation data from the storefront into treasury and accounting processes. Configuration and rollout work focused on checkout integration, payment method configuration and operational workflows for dispute handling and settlement reconciliation, with web operations owning technical rollout and payments operations owning day to day governance.
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PINKO ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dedagroup | Legacy | Dedagroup Stealth 3000 Fashion ERP | Retail Management | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009, PINKO implemented Dedagroup Stealth 3000 Fashion ERP. The deployment established a centralized retail management backbone under the Retail Management category to support the companys fashion retail operations. Dedagroup Stealth 3000 Fashion ERP was administered as a core enterprise application within a coordinated application management environment.
Operational management included system administration for Stealth 3000 Fashion ERP, ECON 3000 accounting system administration, Oracle Hyperion Financial Management administration, and custom CMS design and management for the fashion retail business. The implementation addressed core Retail Management capabilities typical for the category, including merchandise and inventory control, order processing, and store operations, aligned with accounting and financial consolidation workflows handled by ECON 3000 and Oracle Hyperion Financial Management. Governance emphasized centralized application administration and CMS oversight to maintain consistency across commerce, merchandising, and finance functions, with operational interfaces coordinated between Dedagroup Stealth 3000 Fashion ERP, ECON 3000 accounting system, Oracle Hyperion Financial Management, and the bespoke CMS.
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PINKO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, PINKO deployed Microsoft 365 to establish a unified Collaboration platform across its retail organization. PINKO is an Italy based fashion retailer with approximately 600 employees, and Microsoft 365 is explicitly used on their website to extend internal collaboration capabilities to web facing workflows.
The Microsoft 365 implementation centers on standard Collaboration capabilities including corporate email, team communication, cloud file storage, and site based content collaboration. Microsoft 365 provides Exchange style messaging, SharePoint style intranet and content libraries, Teams style chat and meetings, and OneDrive style user file synchronization to support cross functional collaboration and content authoring.
Deployment scope spans corporate functions that directly support the e commerce and retail business, including merchandising, marketing, customer service, and back office teams. The implementation integrates Microsoft 365 services with the public website to enable authenticated content workflows and to surface internal collaboration artifacts in web driven publishing and support processes.
Governance is structured around tenant level administration, centralized user provisioning, and role based access to collaborative resources, with documented policies for site structure, content ownership, and shared library management. The Microsoft 365 deployment positions Collaboration as the primary productivity and content collaboration layer for PINKO without reference to specific implementation partners.
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PINKO eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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PINKO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PINKO EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2016 | 2009 |
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Financial Consolidation and Close | EPM |
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2016 | 2016 |
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PINKO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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PINKO CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EMM / MDM / MAM | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at PINKO
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Global Head of Digital | Director | Finance | |
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HR Retail Manager | Manager | HR | |
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Human Resources Officer | Manager | HR | |
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ICT Director | Director | IT | |
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Head of Applications | Director | IT | |
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IT Retail Operations Manager | Manager | IT | |
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IT Specialist | Non Manager | IT | |
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Apps Being Evaluated by PINKO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PINKO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PINKO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PINKO Technographics
PINKO is a Retail organization based in Italy,
with around 600 employees and annual revenues of $75.0 million.
PINKO operates a diverse technology stack with applications such as
Adyen, Dedagroup Stealth 3000 Fashion ERP and Microsoft 365,
covering areas like Payment Processing, Retail Management and Collaboration.
PINKO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, Dedagroup and Microsoft.
PINKO recently adopted applications including
Microsoft Intune in 2024, Bambuser Video Commerce in 2023 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PINKO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PINKO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PINKO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.