Taipei, 103,
Taiwan
Pinkoi Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Pinkoi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 157 Pinkoi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pinkoi has purchased the following applications: Super 8 SCRM for CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pinkoi is running and its propensity to invest more and deepen its relationship with Super 8 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pinkoi revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pinkoi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Super 8 | Legacy | Super 8 SCRM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Pinkoi implemented Super 8 SCRM to centralize CRM-driven marketing for its Taiwan e-commerce operations, using the CRM platform to orchestrate LINE-based customer engagement. The deployment targeted LINE official-account activation as the primary customer channel and positioned Super 8 SCRM as the system of record for campaign orchestration and audience segmentation.
The implementation used Super 8 SCRM modules explicitly, including the LINE SCRM component, campaign and game modules, and automated tagging. Configuration emphasized multi-layer rich-menu interactions and game module workflows to capture engagement signals, while automated tagging supported real-time segmentation and trigger-based campaign flows.
Integration was directly with Pinkoi’s LINE official-account to enable two-way event capture and centralized campaign orchestration on the LINE channel. Operational coverage was focused on Pinkoi’s marketing and CRM teams in Taiwan, with campaign creation, audience management, and execution managed inside Super 8 SCRM.
Governance centered on standardized campaign flows and tagging rules to preserve segmentation fidelity and reproducibility across LINE-driven initiatives, with operational processes adjusted to rely on automated tags for audience qualification. Pinkoi reports that LINE-driven segmentation and campaign flows implemented through Super 8 SCRM lifted ROAS by more than 5x.
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Marketing Automation | CRM |
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2022 | 2022 |
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