Pipefy
10 Jackson St,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 617-832-3057
Professional Services
Pipefy Technographics
Pipefy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pipefy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 480 Pipefy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pipefy has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Demandbase ABX Cloud for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pipefy is running and its propensity to invest more and deepen its relationship with Drift , Google , Demandbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pipefy revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pipefy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pipefy Tech Stack and Enterprise Applications
Pipefy AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Pipefy deployed Drift AI Chatbot on its public website. The implementation positioned Drift AI Chatbot within Pipefy's Chatbots and Conversational AI footprint to manage inbound website conversations and automated qualification workflows.
Configuration focused on conversational playbooks and AI assisted response capabilities, enabling scripted flows for lead capture, contextual replies, and automated qualification. The deployment included handoff protocols to route complex conversations to human agents while preserving conversational context across sessions. Drift AI Chatbot was configured to operationalize customer engagement workflows at the web touchpoint.
The Drift AI Chatbot instance operates directly on Pipefy's website and supports business functions such as marketing engagement, sales prospecting and customer success triage. Operational ownership rests with web and customer facing teams who manage conversational content, routing rules and response ownership. The implementation scope is proportionate to Pipefy's profile as a United States based professional services company with approximately 480 employees.
Governance emphasized iterative tuning of conversational playbooks, content governance for responses and defined escalation workflows for agent handoffs. Training and operational documentation were implemented so marketing and support teams could maintain conversational scripts and manage live escalation processes.
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Pipefy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Pipefy adopted Google Workspace (Formerly Google G-Suite) as its Collaboration platform. Pipefy uses Google Workspace (Formerly Google G-Suite) on their website and as the primary cloud productivity layer for internal teams.
The implementation centers on core Google Workspace capabilities including Gmail for enterprise email, Google Drive for cloud file storage, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and Google Meet for real time meetings. Administrative features of Google Workspace such as the Admin console, user provisioning, domain management and group controls are in use to manage accounts and access. The configuration emphasizes cloud native document collaboration and shared drives to support cross functional workflows.
Operational coverage spans corporate functions including product, engineering, support, marketing and operations, reflecting typical Collaboration platform uptake for a mid market professional services company with roughly 480 employees. Integration points follow common patterns for Collaboration deployments, including centralized identity and single sign on flows, email routing and DNS domain configuration, while public site references indicate authentication and mail exchange records are bound to the same Google Workspace domain. No specific third party system integrations are documented in source materials.
Governance is handled through Google Workspace administrative controls, with role based account administration, group based access control and standard mailbox and sharing policies to enforce collaboration hygiene. Rollout and configuration details beyond the administrative scope are not provided in source materials.
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Pipefy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, Pipefy implemented Demandbase ABX Cloud on its website. The Demandbase ABX Cloud deployment supports Pipefy’s Account Based Marketing strategy by enabling account discovery, intent driven identification, and website engagement for prioritized accounts. The implementation scope targeted marketing and demand generation functions with operational coordination with sales for account prioritization and activation.
Configuration work focused on standard Demandbase ABX Cloud capabilities, including account identification, intent signals ingestion, website personalization, audience segmentation, campaign orchestration, and built in reporting. The solution was embedded into the corporate website to capture account interaction telemetry and deliver personalized experiences, while governance established ABM playbooks and campaign orchestration workflows led by marketing with defined operational handoffs to sales. Reporting and analytics within Demandbase ABX Cloud were used to centralize ABM program visibility and to support ongoing campaign adjustments.
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Community Management | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Pipefy ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Incident Management | ITSM |
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2018 | 2018 |
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Pipefy TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Pipefy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2016 | 2016 |
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Apps Development | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Pipefy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Digital Workspace | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Pipefy
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pipefy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pipefy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pipefy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Pipefy Technographics
Pipefy is a Professional Services organization based in United States,
with around 480 employees and annual revenues of $55.0 million.
Pipefy operates a diverse technology stack with applications such as
Drift AI Chatbot, Google Workspace (Formerly Google G-Suite) and Demandbase ABX Cloud,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Pipefy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Google and Demandbase.
Pipefy recently adopted applications including
Salesforce Sales Cloud in 2021, Datadog APM in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pipefy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pipefy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pipefy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.