Planet Fitness
4 Liberty Lane West,
Hampton, 3842, NH,
United States
Hampton, 3842, NH,
United States
1 603-750-0001
Leisure and Hospitality
Planet Fitness Technographics
Planet Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Planet Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4172 Planet Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Planet Fitness has purchased the following applications: Sage Intacct for ERP Financial in 2023, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2017, Eptura Hippo CMMS for Computerized Maintenance Management (CMMS) in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Planet Fitness is running and its propensity to invest more and deepen its relationship with Sage , Amazon Web Services (AWS) , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Planet Fitness revenues, which have grown to $1.18 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Planet Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Planet Fitness Tech Stack and Enterprise Applications
Planet Fitness ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Intuit Quickbooks Enterprise | Sage Intacct | ERP Financial | ERP | Dean Dorton Allen Ford | 2023 | 2023 |
In 2023 Planet Fitness of Eastern North Carolina implemented Sage Intacct to replace Intuit QuickBooks Enterprise, consolidating finance operations across its 14 franchise gym locations. The rollout targeted core accounting and financial management as an ERP Financial deployment, with the local finance team working with Massey Consulting, now Dean Dorton Allen Ford, and Controller Brett Lucius to scope and execute the cloud migration.
Sage Intacct was configured to leverage dimensional reporting, state of the art multi-entity management, and customizable dashboards to provide centralized financial visibility. The implementation reduced the number of chart of accounts entries by consolidating entity-level transactions and enabled real-time reporting directly from Sage Intacct rather than relying on manual Excel workbooks.
The project addressed a specific limitation of Intuit QuickBooks Enterprise, which lacked robust third-party integration capability including point of sale connectivity, by moving to Sage Intacct and enabling centralized transaction management between the 14 entities. Operational coverage includes the franchise finance team and business owners who now can pull financial data and reports from any entity in real time, supporting consolidated close and day to day financial analysis.
Governance and process changes focused on eliminating manual reconciliation workflows and error prone spreadsheets, instituting single-source financial records and dashboards to track key performance indicators. Outcomes reported by the franchise include elimination of duplicate billing risk, removal of spreadsheet based reporting, cloud access to financials from anywhere, and freeing finance leaders to focus on strategic activities and the stated growth plan to expand to 25 plus clubs.
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Payment Processing | ERP |
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2021 | 2021 |
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Planet Fitness HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017 Planet Fitness implemented iCIMS Recruit Applicant Tracking System as its Applicant Tracking System to centralize external hiring intake. The iCIMS Recruit Applicant Tracking System is embedded on Planet Fitness's corporate careers website and captures job postings and candidate applications directly through the site, positioning iCIMS Recruit as the primary Applicant Tracking System for talent acquisition and hiring operations.
The implementation configures standard Applicant Tracking System capabilities, including job requisition publishing, branded career site integration, candidate management and pipeline workflows, interview scheduling, and offer workflow configuration. The system routes applicant records from the corporate careers site into recruiting queues for HR and hiring managers, enforces requisition and approval workflows, and provides structured candidate lifecycle governance and compliance tracking for corporate recruiting.
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Core HR | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Performance and Goal Management | HCM |
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2020 | 2020 |
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Recruiting | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Task Management | HCM |
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2024 | 2024 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Planet Fitness ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eptura | Legacy | Eptura Hippo CMMS | Computerized Maintenance Management (CMMS) | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Planet Fitness implemented Eptura Hippo CMMS. The Computerized Maintenance Management (CMMS) deployment used Eptura Hippo CMMS across Planet Fitness’s U.S. club facilities to support standardized maintenance operations in a multi site fitness and retail environment.
The implementation emphasized core CMMS capabilities, including asset tracking, inventory control, and preventive maintenance scheduling, with configuration of asset registers and recurring maintenance routines. Work order management and spare parts inventory workflows were implemented to support club technicians and facility managers, reflecting typical functional modules of Computerized Maintenance Management (CMMS) applications.
The iOFFICE/Hippo 2019 acquisition announcement specifically cites Planet Fitness as a Hippo CMMS customer and indicates the application was applied across U.S. club locations for asset tracking, inventory and preventive maintenance. Operational coverage focused on clubhouse maintenance teams and regional facilities operations rather than enterprise back office systems.
Governance and process changes centered on standardizing maintenance workflows and centralizing asset and inventory records to streamline maintenance processes, as described in the cited 2019 materials. The narrative reflects a multi site rollout approach to instrument maintenance operations using Eptura Hippo CMMS across Planet Fitness’s U.S. footprint.
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Lease Management | ERP Services and Operations |
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2016 | 2016 |
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Lease Management | ERP Services and Operations |
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2022 | 2022 |
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Planet Fitness AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cognitive Computing | AI-Powered Application |
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2022 | 2022 |
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Planet Fitness Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2018 | 2018 |
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Digital Signing | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Planet Fitness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Planet Fitness ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Planet Fitness TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Planet Fitness PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Planet Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Planet Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
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President & Chief Financial Officer | CXO | Finance | |
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Chief Accounting Officer | CXO | Finance | |
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Director of Development and Finance | Director | Finance | |
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Financial Planning and Analysis Manager | Manager | Finance | |
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HR Director, Planet Fitness Corporate Clubs | Director | HR | |
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Chief People Officer | CXO | HR | |
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Chief People Officer | CXO | HR | |
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Director, Talent Acquisition | Director | HR | |
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Manager of HRIS & People Operations | Manager | HR | |
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Payroll Manager | Manager | HR | |
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People Operations Specialist | Non Manager | HR | |
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Supervisor People Operations | Non Manager | HR | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Planet Fitness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Planet Fitness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Planet Fitness digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Planet Fitness Technographics
Planet Fitness is a Leisure and Hospitality organization based in United States,
with around 4172 employees and annual revenues of $1.18 billion.
Planet Fitness operates a diverse technology stack with applications such as
Sage Intacct, iCIMS Recruit Applicant Tracking System and Eptura Hippo CMMS,
covering areas like ERP Financial, Applicant Tracking System and Computerized Maintenance Management (CMMS).
Planet Fitness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, iCIMS and Eptura.
Planet Fitness recently adopted applications including
Jotform Workflows in 2024, Jotform Sign in 2024 and Jotform Apps in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Planet Fitness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Planet Fitness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Planet Fitness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.