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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Platinum City Australia Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Merkle Legacy Merkle LoyaltyPlus Customer Loyalty CRM n/a 2012 2012 In 2012, Platinum City Australia implemented Merkle LoyaltyPlus, a Customer Loyalty application to support marketing and customer experience for travel bookings. The deployment traces to the 500friends LoyaltyPlus platform used prior to Merkle's acquisition, and the engagement model focused on driving loyalty and engagement across international booking channels. Configuration emphasized membership and rewards orchestration, social sharing mechanics, and review capture capabilities that plug into booking and post-stay touchpoints. The implementation aligned LoyaltyPlus functional modules with customer engagement rules and reward issuance, enabling marketing teams to run targeted loyalty campaigns and automated engagement workflows. Operational coverage centered on travel booking flows and marketing operations across international markets, with rollout activity focused on integrating LoyaltyPlus into booking workflows and review submission processes. 500friends documented materially higher social sharing and review submission rates for clients integrating LoyaltyPlus, and that outcome is noted as part of the platform history during the 500friends period.
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Culture Amp Legacy Culture Amp Employee Experience HCM n/a 2023 2023
IT Decision Makers and Key Stakeholders at Platinum City Australia
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Platinum City Australia Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Platinum City Australia Technographics

Platinum City Australia is a Leisure and Hospitality organization based in Australia, with around 15 employees and annual revenues of $1.0 million.

Platinum City Australia operates a diverse technology stack with applications such as Merkle LoyaltyPlus and Culture Amp, covering areas like Customer Loyalty and Employee Experience.

Platinum City Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Merkle and Culture Amp.

Platinum City Australia recently adopted applications including Culture Amp in 2023 and Merkle LoyaltyPlus in 2012, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Platinum City Australia’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Platinum City Australia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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