Melbourne, 3000, VIC,
Australia
Platinum City Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Platinum City Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Platinum City Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Platinum City Australia has purchased the following applications: Merkle LoyaltyPlus for Customer Loyalty in 2012, Culture Amp for Employee Experience in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Platinum City Australia is running and its propensity to invest more and deepen its relationship with Merkle , Culture Amp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Platinum City Australia revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Platinum City Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Merkle | Legacy | Merkle LoyaltyPlus | Customer Loyalty | CRM | n/a | 2012 | 2012 | In 2012, Platinum City Australia implemented Merkle LoyaltyPlus, a Customer Loyalty application to support marketing and customer experience for travel bookings. The deployment traces to the 500friends LoyaltyPlus platform used prior to Merkle's acquisition, and the engagement model focused on driving loyalty and engagement across international booking channels. Configuration emphasized membership and rewards orchestration, social sharing mechanics, and review capture capabilities that plug into booking and post-stay touchpoints. The implementation aligned LoyaltyPlus functional modules with customer engagement rules and reward issuance, enabling marketing teams to run targeted loyalty campaigns and automated engagement workflows. Operational coverage centered on travel booking flows and marketing operations across international markets, with rollout activity focused on integrating LoyaltyPlus into booking workflows and review submission processes. 500friends documented materially higher social sharing and review submission rates for clients integrating LoyaltyPlus, and that outcome is noted as part of the platform history during the 500friends period. |
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2023 | 2023 |
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||