Munchen, 80337,
Germany
Polarstern Technographics
Polarstern Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Polarstern and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Polarstern employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Polarstern has purchased the following applications: Personio ATS for Applicant Tracking System in 2022, Microsoft 365 for Collaboration in 2017, Crazy Egg for Marketing Analytics in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Polarstern is running and its propensity to invest more and deepen its relationship with Personio , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Polarstern revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Polarstern intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Polarstern Tech Stack and Enterprise Applications
Polarstern HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Polarstern adopted Personio ATS as its Applicant Tracking System and embedded it on the company careers pages of its website. Polarstern is a Germany-based utilities firm with about 40 employees, and the implementation provides centralized HR recruiting capabilities and structured hiring manager workflows using the Personio ATS cloud service.
Configuration emphasized career-site integration, job requisition publishing, candidate tracking through configurable pipelines, and role-based access for HR and hiring managers. The deployment leverages standard Applicant Tracking System capabilities such as structured application forms, automated status transitions, interview scheduling workflows, and candidate data retention within Personio ATS, with the corporate website serving as the primary external intake channel and HR owning governance and requisition approval processes.
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Polarstern Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Polarstern implemented Microsoft 365 for Collaboration to provide cloud hosted collaboration, email, and document management for its 40 person utilities business. Polarstern is using Microsoft 365 on their website and the deployment is focused on supporting internal communications, file sharing, and team collaboration across core business functions.
The implementation follows a single tenant, cloud first Microsoft 365 architecture scaled to a small organization, with Collaboration capabilities such as Exchange Online for email, SharePoint Online for intranet and document libraries, and Microsoft Teams for synchronous collaboration configured as primary modules. Administration and governance are centralized through tenant level controls, with user provisioning and role based access controls aligning collaboration access to business roles and departmental needs.
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Collaboration | Collaboration |
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2021 | 2021 |
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Polarstern CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2018 | 2018 |
In 2018, Polarstern implemented Crazy Egg on its public website. Crazy Egg serves as a Marketing Analytics solution capturing user behavior for the German utilities provider.
The implementation centered on client side tag deployment across promotional and pricing pages, instrumenting page level analytics for behavioral observation. Configuration included enabling heatmaps, scrollmaps, and session recordings, and defining conversion funnels for signup flows and tariff comparison pathways. Crazy Egg heatmaps and recordings were configured to surface click density, scroll depth, and form interactions, feeding dashboards used by web and marketing teams for iterative optimization.
Operational scope covered digital marketing and web operations within Polarstern's Germany focused organization, with Crazy Egg data used in campaign review and content prioritization workflows. Governance emphasized controlled access to session data and routine review cycles to align behavior analytics with content and conversion decision making.
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Polarstern TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Polarstern IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Polarstern
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Apps Being Evaluated by Polarstern Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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