Pon Technographics
Pon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15700 Pon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Pon has purchased the following applications: AFAS Profit for ERP Financial in 2012, Benify Benefits for Benefits Administration in 2017, Autoline Drive DMS for Dealership Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pon is running and its propensity to invest more and deepen its relationship with AFAS Software , Benify , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pon revenues, which have grown to $10.82 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pon Tech Stack and Enterprise Applications
Pon ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AFAS Software | Legacy | AFAS Profit | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Pon implemented AFAS Profit as its ERP Financial system. Pon is a Netherlands based automotive group with approximately 15,700 employees and reported revenue of 10,824,000,000, and AFAS Profit was deployed to standardize core financial operations across its corporate finance and accounting teams.
AFAS Profit was configured to deliver core ERP Financial functionality including general ledger, accounts payable, accounts receivable, invoicing, cash management, statutory reporting and tax compliance, alongside workflow-driven approval and period close automation consistent with enterprise financial controls. Implementation work focused on modular configuration and process alignment for month end close and accounts reconciliation, leveraging AFAS Profit financial reporting capabilities to consolidate bookkeeping and statutory outputs.
Operational ownership is consolidated under an Application Manager who is responsible for Troux, Afas/Profit, Topdesk, Mavim and the PON Identity Solution, creating a single governance locus for application lifecycle and change control. AFAS Profit was packaged via Thinapp for RES and Powerfuse on Citrix to support delivery into the Citrix application estate, and incident and request handling was coordinated through Topdesk as part of IT service workflows.
Governance was structured around application management, packaging and controlled rollout of updates, with the Application Manager orchestrating configuration changes, packaging tasks for Citrix deployment and service desk coordination to support finance and IT stakeholders. The narrative centers on AFAS Profit as Pon’s ERP Financial platform, its functional configuration, and the integration into Pon’s application management and Citrix packaging practices.
|
 |
|
|
ERP Financial | ERP |
|
2019 | 2019 |
|
Pon HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benify | Legacy | Benify Benefits | Benefits Administration | HCM | n/a | 2017 | 2017 |
In 2017, Pon implemented Benify Benefits in a pilot deployment to centralize employee benefits communication and enrollment within its HR organization in the Netherlands. The initiative followed internal HR project activity led by Pon HR Business Partner and HR Project Manager during 2016 to 2017, which included design of the Benify portal as a pilot. Benify Benefits was positioned as the primary application for Benefits Administration across Pon’s HR programs.
The Benify Benefits implementation emphasized employee self service through an employee portal, a configurable benefits catalog, lifecycle event driven enrollment, and workflow based approval of elections. Configuration work focused on eligibility rules, enrollment periods, and administrative user management to support HR administrators and HR Business Partners. The deployment aligned functionality to common Benefits Administration workflows such as open enrollment, qualifying life events, and benefit communications.
Project governance was managed through Pon HR project management and tied into Pon wide HR activities including Pon HR day and employer branding initiatives, with the pilot outcome informing subsequent HR communications and rollout planning. Operational scope concentrated on HR and employee communications functions across Pon in the Netherlands, with the HR Business Partner coordinating stakeholder engagement and rollout design.
|
|
|
|
|
Core HR | HCM |
|
2014 | 2015 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2014 | 2015 |
|
|
|
|
|
Succession and Leadership Planning | HCM |
|
2014 | 2015 |
|
Pon ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | Autoline Drive DMS | Dealership Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Pon implemented Autoline Drive DMS from CDK Global across dealers in Pon's Automobielhandel network. The engagement focused on Dealership Management capabilities, and the contributor was active in developing both the implementation approach and the functional content for dealer use.
Configuration and functional design work emphasized core Dealership Management workflows, with category-aligned emphasis on inventory control, vehicle sales processing, service and workshop scheduling, parts and aftersales administration, and dealer CRM workflows. Autoline Drive DMS was shaped to reflect dealer-facing process models and role-based configuration for sales, service, parts, and back-office functions.
Operational scope covered dealers within the Pon Automobielhandel network, impacting dealer operations, sales, service, parts, and aftersales departments. Rollout planning centered on standardizing functional content across sites and aligning dealer operational procedures with the application workflows to drive consistent execution.
Governance and implementation tasks included development of a repeatable implementation approach and standardized functional templates to guide dealer configuration and onboarding. The stated goal of the implementation was a more efficient use of the various dealership processes.
|
Pon Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
Pon Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Web Content Management | Content Management |
|
2014 | 2014 |
|
Pon CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2010 | 2010 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2013 | 2013 |
|
Pon ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2012 | 2012 |
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Pon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
Pon CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Pon
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Treasury Operations Manager | Manager | Treasury | |
|
|
|
SVP Finance | VP | Finance | |
|
|
|
Director IT | Director | Finance | |
|
|
|
Manager Financial Shared Services | Manager | Finance | |
|
|
|
Senior Vice President of Finance - Pon Equipment & Power Business | VP | Finance | |
|
|
|
Member of Executive Board, CFO | CXO | Finance | |
|
|
|
Sourcing and contract manager | Manager | Procurement | |
|
|
|
Director IT | Director | Finance | |
|
|
|
Manager Purchasing Prime | Manager | Procurement | |
|
|
|
Business Operations Manager | Manager | Operations | |
|
|
|
VP Finance | VP | Finance | |
|
|
|
CIO | CXO | Finance | |
|
Apps Being Evaluated by Pon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pon IT executives and key decision makers. This section highlights Pon's latest recorded technology evaluations, including Microsoft Power BI for Analytics and BI on 2026-02-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-06 | Pon | Evaluated | Microsoft | Microsoft Power BI | Analytics and BI | Analytics and BI |
FAQ - APPS RUN THE WORLD Pon Technographics
Pon is a Automotive organization based in Netherlands,
with around 15700 employees and annual revenues of $10.82 billion.
Pon operates a diverse technology stack with applications such as
AFAS Profit, Benify Benefits and Autoline Drive DMS,
covering areas like ERP Financial, Benefits Administration and Dealership Management.
Pon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as AFAS Software, Benify and CDK Global.
Pon recently adopted applications including
Cisco Webex Meetings in 2021, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.