Atlanta, 30354, GA,
United States
Porsche US Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Porsche US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Porsche US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Porsche US has purchased the following applications: StoryStream for Social Media Management in 2022, Highcharts for Apps Development in 2020, INAP Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Porsche US is running and its propensity to invest more and deepen its relationship with StoryStream , Highsoft , Internap Holding or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Porsche US revenues, which have grown to $7.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Porsche US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| StoryStream | Legacy | StoryStream | Social Media Management | CRM | n/a | 2022 | 2022 |
In 2022, Porsche Cars North America implemented StoryStream as a Social Media Management application to collect and surface owner testimonials on Taycan model pages and a dedicated Electrifying Stories hub. The initiative was organized as part of marketing and CRM efforts to centralize owner voice and product storytelling.
Deployment used StoryStream's Customer Testimonial Builder to capture user generated content and convert submissions into marketing assets. Configuration emphasized testimonial collection, metadata tagging, asset management, and content publishing workflows within the StoryStream platform.
Operational coverage focused on direct embedding of testimonial assets on Taycan model pages and a centralized Electrifying Stories content hub, with marketing and CRM teams governing content selection and publishing cadence. The deployment surfaced owner testimonials into product pages and the hub to support owner storytelling across digital touchpoints.
The program captured 157 marketing assets and achieved an average eight minute dwell time on the hub. Metrics reported that users who interacted with testimonials were 36% more likely to convert, outcomes recorded as part of the StoryStream deployment.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Highsoft | Legacy | Highcharts | Apps Development | PaaS | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Internap Holding | Legacy | INAP Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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