Prada Group
Prada Group Technographics
Prada Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Prada Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Prada Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prada Group has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2019, Aura Blockchain DPP for Blockchain Platform in 2018, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prada Group is running and its propensity to invest more and deepen its relationship with SAP , Aura Blockchain Consortium , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prada Group revenues, which have grown to $5.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prada Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Prada Group Tech Stack and Enterprise Applications
Prada Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2019 | 2020 |
In 2019, Prada Group implemented SAP SuccessFactors Employee Central as its Core HR platform. The deployment was led from the Prada Group Human Resources Headquarter Department, where a project lead drove, encouraged and supported HR colleagues across all countries to centralize employee master data and workforce structures in SAP SuccessFactors Employee Central.
Configuration focused on core employee records and organizational management, aligning job and position structures, role based access controls, and standard HR process workflows. The implementation emphasized employee and manager self service for personnel transactions, onboarding and time off processes, aligning system configuration with standardized HR policies and Core HR functional requirements.
Operational coverage extended from HR headquarters to local HR teams in all countries, creating a centralized governance posture while enabling local execution. Governance efforts included data model standardization, change control for HR processes and defined ownership for master data updates, supporting consistent HR operations across markets.
The project combined technical configuration with process redesign, as the project lead used the SAP SuccessFactors Employee Central rollout to analyse, change and improve HR processes and organization, bringing HR operations into a new era for Prada Group.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2020 |
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Prada Group Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aura Blockchain Consortium | Legacy | Aura Blockchain DPP | Blockchain Platform | Blockchain | n/a | 2018 | 2019 |
In 2018, Prada Group deployed Aura Blockchain DPP, a Blockchain Platform, to issue and distribute non fungible tokens as digital twins for the Timecapsule collection. The engagement focused on creating verifiable digital artifacts tied to individual luxury items, using tokenization workflows and cryptographic provenance to anchor digital identity to physical products.
The Aura Blockchain DPP implementation included functional capabilities for NFT issuance, provenance tracking, metadata management, and lifecycle controls, configured to generate unique token identifiers and persistent ownership records. Smart contract based issuance and cryptographic signature mechanisms were instrumented to ensure immutable transaction records and to support token transfer and verification processes.
Deployment leveraged the Aura Blockchain Consortium network architecture as the underlying distributed ledger, with the solution provisioning certificate distribution to end consumers and authorized stakeholders. Operational coverage aligned directly with the Timecapsule product release, integrating blockchain issued digital twins into product authentication and customer engagement business functions.
Governance was defined around token schema, issuance policies, role based key management for brand custodians, and procedures for on chain verification during the collection rollout. The implementation delivered issuance and distribution of NFTs representing digital twins for Prada Group Timecapsule items using the Aura Blockchain DPP Blockchain Platform.
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Prada Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Prada Group implemented Microsoft 365 as its primary Collaboration platform. The deployment positioned Microsoft 365 to standardize email, document collaboration, and productivity tooling across the organization, aligning the Prada Group Microsoft 365 Collaboration relationship with corporate communications and knowledge workstreams.
The implementation included core Microsoft 365 capabilities such as Exchange Online email, Office desktop and web applications, Microsoft Teams for real-time collaboration, SharePoint Online for document management, and OneDrive for file sync and sharing. Configuration work emphasized tenant-level settings, mailbox architecture, collaboration site templates, and role-based access to support consistent information architecture and user provisioning.
Prada Group exposes Office 365 Mail on their public website to manage web-originated communications, indicating integration between web forms and the Microsoft 365 email layer. The rollout leveraged browser-based mail presence for external contact flows and integrated internal collaboration endpoints, reflecting a platform-centric approach to corporate and retail communications.
Governance focused on centralized tenant administration, policy-driven access controls, and lifecycle processes for groups and sites, with compliance and retention policies applied through Microsoft 365 tooling. Operational governance framed administration for productivity services, user identity alignment, and standard collaboration workflows without reference to external implementation partners.
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Collaboration | Collaboration |
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2019 | 2019 |
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Prada Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2017 | 2017 |
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Prada Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning | SCM |
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2025 | 2025 |
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Integrated Business Planning | SCM |
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2025 | 2025 |
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Prada Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Prada Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Prada Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EMM / MDM / MAM | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Prada Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Group HR Director | Director | HR | |
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HR Digital Transformation Project Manager | Manager | HR | |
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HR Director Design, Communication Prada and Miu Miu WW | Director | HR | |
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Worldwide HR Director Prada Stores | Director | HR | |
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Senior Vice President Human Resources Prada USA | VP | HR | |
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Apps Being Evaluated by Prada Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Prada Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Prada Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Prada Group Technographics
Prada Group is a Retail organization based in Italy,
with around 15000 employees and annual revenues of $5.60 billion.
Prada Group operates a diverse technology stack with applications such as
SAP SuccessFactors Employee Central, Aura Blockchain DPP and Microsoft 365,
covering areas like Core HR, Blockchain Platform and Collaboration.
Prada Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Aura Blockchain Consortium and Microsoft.
Prada Group recently adopted applications including
o9 AI-powered Digital Brain in 2025, o9 Digital Brain Platform in 2025 and Telstra Cloud Infrastructure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Prada Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Prada Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Prada Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.