Latham, 12110, NY,
United States
PrimaLoft Technographics
PrimaLoft Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PrimaLoft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 PrimaLoft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PrimaLoft has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2017, Oracle NetSuite CRM for CRM in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PrimaLoft is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PrimaLoft revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PrimaLoft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PrimaLoft Tech Stack and Enterprise Applications
PrimaLoft ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, PrimaLoft implemented Oracle NetSuite ERP. The deployment used Oracle NetSuite ERP as a cloud-hosted ERP Financial platform to centralize accounting, billing, and order management across the companys United States operations.
The implementation focused on core financial modules including general ledger, accounts payable, accounts receivable, cash management, fixed assets, tax handling, and financial reporting, with additional configuration for order-to-cash and procurement workflows consistent with ERP Financial capabilities. Configuration work emphasized a standardized chart of accounts, automated period close sequencing, and role-based access controls to enforce segregation of duties.
Operational coverage concentrated on the finance and accounting organization, with billing and operations teams consuming the system for transactional processing and consolidated financial reporting in the US. Governance was implemented through embedded approval workflows, audit trail configuration, and documented month-end close procedures orchestrated inside Oracle NetSuite ERP to align operational processes with system controls.
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PrimaLoft Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 PrimaLoft implemented Microsoft 365 to establish a cloud-first Collaboration platform across its 50-person Professional Services organization. The company references Microsoft 365 on its public website, indicating a public facing presence of Microsoft 365 assets. The Microsoft 365 deployment was provisioned as a cloud tenant to centralize email, document collaboration, and real-time communications.
Microsoft 365 at PrimaLoft includes standard Collaboration capabilities such as Exchange Online for email and calendaring, SharePoint Online for document libraries and team sites, Microsoft Teams for chat and meetings, and OneDrive for Business for endpoint file sync and storage. Identity and access management uses the Microsoft 365 identity model to govern user provisioning and access across these services. Operational use spans core business functions within the firm and the Microsoft 365 application name appears in website references, suggesting alignment between external content and internal collaboration tooling.
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PrimaLoft CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2013 | 2013 |
In 2013 PrimaLoft implemented Oracle NetSuite CRM to centralize its customer facing systems and formalize sales and service workflows. The Oracle NetSuite CRM deployment was delivered as a cloud SaaS configuration sized for a 50 employee professional services firm in the United States, and was scoped to support sales, marketing, and customer service functions using standard CRM capabilities such as contact and account management, lead and opportunity management, activity tracking, pipeline management, and case management.
The implementation emphasized configuration of user roles and standardized opportunity stages, with workflow automation for activity capture and case escalation to align sales and support processes. Governance focused on data model alignment for accounts and contacts, process ownership for lead to opportunity progression, and a staged rollout to onboard sales and service teams, with training and ongoing administration to maintain pipeline hygiene and operational use of the CRM.
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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PrimaLoft IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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PrimaLoft CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at PrimaLoft
| First Name | Last Name | Title | Function | Department | Phone | |
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President and Chief Executive Officer | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Director of Global Marketing | Director | Marketing | |
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Apps Being Evaluated by PrimaLoft Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||