Primary Arms
3219 S Sam Houston Pkwy E 100,
Houston, 77047, TX,
United States
Houston, 77047, TX,
United States
1 713-344-9600
Retail
Primary Arms Technographics
Primary Arms Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primary Arms and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Primary Arms employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primary Arms has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, TeamSupport SnapEngage for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primary Arms is running and its propensity to invest more and deepen its relationship with Oracle , TeamSupport , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primary Arms revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primary Arms intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primary Arms Tech Stack and Enterprise Applications
Primary Arms ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Primary Arms implemented Oracle NetSuite ERP to centralize core back office financial processes under the ERP Financial category. The deployment targeted a 150 employee United States retail operation and focused on standardizing accounting, order management, inventory valuation, and procurement workflows into a single cloud ERP instance.
Configuration work emphasized core financial modules, including General Ledger, Accounts Payable, Accounts Receivable, order to cash workflows, and inventory valuation and cost accounting functionality. The implementation leveraged NetSuite automation and workflow capabilities to formalize month end close, invoicing, and receivables collections processes, and included role based access controls and structured chart of accounts design aligned to retail merchandising and fulfillment activities.
Operational planning and rollout prioritized finance and order orchestration, followed by operational integration with fulfillment and eCommerce teams. Hiring and operational readiness highlighted knowledge of NetSuite SuiteCommerce or Magento eCommerce platform, reflecting a requirement to coordinate ERP financial flows with online storefront order feeds and inventory synchronization. Governance centered on a centralized finance team owning master data, cadence based reconciliations, and staged go live sequencing to limit disruption to retail order fulfillment.
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Primary Arms AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Primary Arms deployed TeamSupport SnapEngage on its website as a customer-facing Chatbots and Conversational AI solution. The implementation placed an embedded chat widget across the ecommerce storefront to capture real-time visitor inquiries and route conversations to support staff, positioning TeamSupport SnapEngage as the conversational layer for customer service and front-line sales inquiry handling.
The TeamSupport SnapEngage configuration emphasized standard conversational capabilities, including live chat sessions, proactive chat prompts, canned responses, session handoff to human agents, transcript capture, and basic engagement analytics. Configuration work focused on chat routing rules, agent presence management, response templates, and conversational scripts to standardize customer interactions and reduce response variability.
Operationally the deployment is scoped to website-driven customer support and order inquiry workflows within Primary Arms retail operations, with chat managed by the customer support organization. Governance changes included defined chat handling procedures, scripted escalation paths into existing support workflows, and maintenance of chat scripts and transcripts for quality assurance and training.
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Primary Arms Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Primary Arms implemented Microsoft 365 to standardize productivity and collaboration across its 150-employee retail organization in the United States. Microsoft 365 was adopted as the enterprise Collaboration platform to centralize corporate email, document management, and team communications.
Deployment reflects a cloud-first Microsoft 365 architecture, with configurations aligned to common Collaboration capabilities such as Exchange Online for mail routing, SharePoint Online for site and content management, and Microsoft Teams for synchronous collaboration. Primary Arms is using Microsoft 365 on their website, which suggests tenant-level integrations between the public web presence and the Microsoft 365 environment, and the operational scope covers corporate functions including merchandising, customer service, and back-office administration. Governance appears focused on centralized tenant administration, user provisioning, and role-based access controls consistent with Collaboration governance practices.
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Primary Arms eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Primary Arms CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Primary Arms IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Primary Arms
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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Chief Financial Officer | CXO | Finance | |
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COO | CXO | Finance | |
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Controller | Director | Finance | |
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Apps Being Evaluated by Primary Arms Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Primary Arms IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Primary Arms digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Primary Arms Technographics
Primary Arms is a Retail organization based in United States,
with around 150 employees and annual revenues of $16.0 million.
Primary Arms operates a diverse technology stack with applications such as
Oracle NetSuite ERP, TeamSupport SnapEngage and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Primary Arms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, TeamSupport and Microsoft.
Primary Arms recently adopted applications including
Oracle NetSuite SuiteCommerce in 2020, Oracle NetSuite CRM in 2020 and Oracle Netsuite Bronto Marketing Platform in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primary Arms’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Primary Arms’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Primary Arms technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.