Prime Focus
Prime Focus House Linking Road Opposite Citi Bank Khar (West),
Mumbai, 400052,
India
Mumbai, 400052,
India
91 22 6715 5000
Media
Prime Focus Technographics
Prime Focus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Prime Focus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8300 Prime Focus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prime Focus has purchased the following applications: Microsoft 365 for Collaboration in 2018, Dropbox Business for Enterprise Content Management in 2020, Salesforce Marketing Cloud for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prime Focus is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Dropbox or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prime Focus revenues, which have grown to $460.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prime Focus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Prime Focus Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Prime Focus deployed Microsoft 365 as its Collaboration platform. Public references on Prime Focus's corporate website indicate active use of Microsoft 365 for enterprise collaboration and productivity across the organization.
The Microsoft 365 deployment at Prime Focus encompassed core collaboration capabilities, including email and calendaring, intranet and document management, team chat and meetings, and cloud file synchronization. Microsoft 365 was applied to standard Collaboration workflows such as centralized email, SharePoint style intranet content management, Microsoft Teams style real time collaboration, and OneDrive style personal file storage.
Evidence from the public website points to Microsoft 365 being surfaced in outward facing infrastructure, which aligns with a deployment supporting corporate communications, knowledge sharing, and creative team collaboration across Prime Focus's India operations. The implementation architecture is consistent with a cloud first Collaboration posture, with services provisioned for enterprise user productivity and content collaboration.
Governance and operationalization for Microsoft 365 at Prime Focus would include licensing administration, user provisioning, and information governance controls to manage access to corporate content and media assets. Rollout and adoption considerations for Collaboration emphasize aligning platform capability with editorial and production workflows and establishing content lifecycle and access workflows for creative and corporate teams.
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Prime Focus implemented Dropbox Business and cites the application on its corporate website, positioning Dropbox Business within its Enterprise Content Management strategy. The public reference links the company name Prime Focus to Dropbox Business and frames the solution as part of the firm’s content handling and collaboration tooling for media operations.
The deployment aligns with core Enterprise Content Management capabilities commonly used in media workflows, including cloud file storage, file synchronization across devices, shared folders for collaborative projects, version history and recovery, and administrative controls for user and content management. Dropbox Business is described in context of these functional capabilities, suggesting configuration of access controls and shared workspace conventions to support content creation and post production collaboration.
The source does not enumerate specific third party integrations or implementation partners, so public signals focus on content repository and collaboration coverage rather than an integration topology. Governance emphasis in the referenced implementation centers on centralized content governance, role based access and collaboration workflow standardization to support creative teams and corporate content functions, consistent with Enterprise Content Management practice.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Prime Focus implemented Salesforce Marketing Cloud on its corporate website. The deployment uses Salesforce Marketing Cloud in the Marketing Automation category to centralize web-based engagement and campaign orchestration for the company marketing organization.
The implementation leverages core Marketing Automation capabilities common to Salesforce Marketing Cloud, including email campaign management, journey orchestration, content management and automated campaign scheduling. Configuration emphasis is on web-triggered engagement flows and on-site personalization to convert behavioral signals into timed communications and subscriber lifecycle progression using the application’s campaign automation and journey capabilities.
Operational coverage is centered on the digital marketing and web teams, with Salesforce Marketing Cloud instrumented on the Prime Focus website to capture visitor interactions and drive targeted communications. Governance is structured around centralized campaign asset control and standardized segmentation workflows to maintain consistent messaging across web and email channels, aligning application usage with marketing and customer engagement functions.
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Prime Focus
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Prime Focus Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Prime Focus IT executives and key decision makers. This section highlights Prime Focus's latest recorded technology evaluations, including Oracle Flexcube for Core Banking on 2025-08-11 and Dalet MAM for Digital Asset Management on 2024-06-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Prime Focus digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Prime Focus Technographics
Prime Focus is a Media organization based in India,
with around 8300 employees and annual revenues of $460.4 million.
Prime Focus operates a diverse technology stack with applications such as
Microsoft 365, Dropbox Business and Salesforce Marketing Cloud,
covering areas like Collaboration, Enterprise Content Management and Marketing Automation.
Prime Focus has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Dropbox and Salesforce.
Prime Focus recently adopted applications including
Salesforce Marketing Cloud in 2022, Salesforce Sales Cloud in 2022 and Dropbox Business in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Prime Focus’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Prime Focus’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Prime Focus technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.