Primo Foods
18 Hume Highway, Chullora,
City of Canterbury Bankstown, 2190, NSW,
Australia
City of Canterbury Bankstown, 2190, NSW,
Australia
61 2 9742-0000
Consumer Packaged Goods
Primo Foods Technographics
Primo Foods Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primo Foods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Primo Foods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primo Foods has purchased the following applications: SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2017, Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primo Foods is running and its propensity to invest more and deepen its relationship with SAP , UKG , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primo Foods revenues, which have grown to $1.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primo Foods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primo Foods Tech Stack and Enterprise Applications
Primo Foods HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Primo Foods implemented SAP SuccessFactors Recruiting Management, deploying SAP SuccessFactors Recruiting,Applicant Tracking System capabilities and surfacing recruiting functions on the Primo Foods public career site. The implementation is explicitly present on the company website, indicating live candidate-facing job posting and application intake using SAP SuccessFactors Recruiting Management.
The deployment centers on core Recruiting Management functionality, including applicant tracking, requisition creation and approval workflows, candidate profile and lifecycle management, interview scheduling, and offer workflow configuration. Configuration work focused on structured requisition templates, candidate status orchestration, and recruiter and hiring manager task queues to support standard talent acquisition workflows.
Integration scope in this deployment includes direct exposure of job postings and application intake to the public career portal on primo.com.au, enabling end-to-end capture into SAP SuccessFactors Recruiting Management. Operational coverage aligns to HR and talent acquisition teams within Primo Foods, with role-based access and permissioning applied to recruiters and hiring managers across the organization in Australia.
Governance for the implementation emphasizes structured hiring workflows and requisition approval orchestration within SAP SuccessFactors Recruiting Management, with system configuration designed to enforce hiring stages and recruiter assignments. The narrative focuses on the application architecture and operational footprint, restating SAP SuccessFactors Recruiting Management and the Recruiting,Applicant Tracking System category as the central solution for Primo Foods talent acquisition.
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Workforce Management | HCM |
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2017 | 2017 |
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Primo Foods Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Primo Foods implemented Microsoft 365 as its primary Collaboration platform. The deployment is documented on public web assets and targets enterprise productivity and internal communications for the Australian consumer packaged goods company with roughly 3000 employees.
Microsoft 365 was configured to provide core Collaboration capabilities including mailbox services, real-time meetings and chat, team collaboration sites, and cloud file storage and synchronization. Configuration work described aligns with tenant provisioning, identity integration through Azure Active Directory for single sign-on and access control, and the establishment of SharePoint and OneDrive information architecture to support document lifecycle and versioning.
Operational coverage centers on corporate productivity and cross-functional collaboration across the Primo Foods organization in Australia, with Microsoft 365 supporting internal communications, document collaboration, and meeting workflows. Public indicators show Microsoft 365 is referenced on Primo Foods website assets, confirming its presence in the company technology stack.
Governance elements implemented with Microsoft 365 include tenant-level administration, role-based access controls, and policy configuration for data retention and compliance consistent with Collaboration deployments. Adoption activities would be expected to include phased user onboarding, admin training, and configuration of governance workflows to align collaboration controls with corporate compliance requirements.
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Primo Foods CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Primo Foods implemented Hotjar on their website to support Customer Experience measurement across its consumer facing web properties. The implementation centered on embedding Hotjar tracking across the public site to capture qualitative behavioral data for web experience analysis and continuous UX observation.
The deployment leveraged Hotjar capabilities such as session recordings, heatmaps, on page feedback widgets, and targeted surveys to surface user behavior and on page sentiment. Operational users included digital marketing, UX, and ecommerce teams who used Hotjar output to prioritize content and experience work, with implementation scoped to the corporate website and consumer product pages under standard web analytics and data privacy considerations.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Primo Foods PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Project Portfolio Management | PPM |
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2018 | 2018 |
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Primo Foods IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Primo Foods CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Primo Foods
| First Name | Last Name | Title | Function | Department | Phone | |
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Payroll Officer | Manager | Finance | |
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Chief Operating Officer | CXO | Finance | |
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HR Officer | Manager | HR | |
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HR Advisor | Manager | HR | |
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Head of Commercial Finance | Director | Finance | |
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General Manager Human Resources | Manager | HR | |
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Senior Finance Manager | Manager | Finance | |
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Finance Business Partner | Manager | Finance | |
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Management Accountant | Manager | Finance | |
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National Engineering Projects Manager | Manager | Operations | |
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National Sustainability Projects Manager | Manager | Operations | |
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Project Manager Transformation | Manager | Operations | |
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General Manager ANZ Operations | Director | Operations | |
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Apps Being Evaluated by Primo Foods Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Primo Foods IT executives and key decision makers. This section highlights Primo Foods's latest recorded technology evaluations, including IBM AS/400 for ERP Financial on 2026-08-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Primo Foods digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-08-28 | Primo Foods | Evaluated | IBM | IBM AS/400 | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Primo Foods Technographics
Primo Foods is a Consumer Packaged Goods organization based in Australia,
with around 3000 employees and annual revenues of $1.10 billion.
Primo Foods operates a diverse technology stack with applications such as
SAP SuccessFactors Recruiting, Microsoft 365 and Hotjar,
covering areas like Recruiting, Applicant Tracking System, Collaboration and Customer Experience.
Primo Foods has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Contentsquare.
Primo Foods recently adopted applications including
Hotjar in 2020, Microsoft Azure Cloud Services in 2020 and Microsoft 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primo Foods’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Primo Foods’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Primo Foods technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.