Princess Auto Ltd. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Princess Auto Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Princess Auto Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Princess Auto Ltd. has purchased the following applications: North Star ATS for Applicant Tracking System in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Dropbox Business for Enterprise Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Princess Auto Ltd. is running and its propensity to invest more and deepen its relationship with North Star Human Resources , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Princess Auto Ltd. revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Princess Auto Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| North Star Human Resources | Legacy | North Star ATS | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013 Princess Auto Ltd. implemented North Star ATS as its Applicant Tracking System, deploying the vendor application as the primary candidate intake engine on princessauto.com. The implementation positioned North Star ATS to host career site job listings and capture external applications through the company website.
North Star ATS was configured to support standard Applicant Tracking System workflows, including job requisition and posting management, candidate application intake and resume parsing, configurable screening and workflow stages, interview scheduling, and offer tracking. The deployment used career site integration and application form configuration to align candidate data capture with Princess Auto recruitment practices.
Operational coverage focused on HR and talent acquisition processes for Princess Auto Ltd., managing hiring for retail store roles and corporate positions within the companys Canadian operations. The system centralized online applicant flow, enabling recruiting teams to manage candidate pools sourced directly from the website and to maintain a consistent hiring lifecycle across business functions.
Governance centered on HR ownership of posting and selection workflows, with hiring managers engaged through defined review stages and recruiters operating configured screening queues. Process changes emphasized standardized application routing and candidate status tracking within North Star ATS to establish repeatable hiring practices.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Princess Auto Ltd. deployed Cisco Webex Meetings to provide web-accessible conferencing capabilities tied to its public website. Cisco Webex Meetings is implemented as the customer-facing conferencing layer on princessauto.com, exposing browser-based meeting endpoints and embedded join flows for external participants.
The deployment leverages core Audio Video and Web Conferencing functionality, including video conferencing, audio bridging, screen sharing, meeting scheduling and recording, along with centralized host controls and session moderation consistent with the category. Cisco Webex Meetings is presented as the primary meeting application, with configuration oriented toward browser clients and hosted meeting infrastructure to support both one-to-many and scheduled collaboration sessions.
Architecturally the implementation centers on website-embedded meeting access and centralized conference administration, providing public-facing meeting links and administrative controls for corporate moderators. Operational scope is focused on web channel meeting access for external stakeholders, with governance implied around meeting scheduling, access controls and host moderation to manage public-facing conferencing on the corporate site.
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Princess Auto Ltd. deployed Dropbox Business as its Enterprise Content Management solution. The deployment is visible on the company website where Dropbox Business is used to manage and distribute digital assets and file-based content for e-commerce and corporate teams.
The implementation leverages core Dropbox Business capabilities common to Enterprise Content Management, including centralized admin console controls, team folders and shared links, device and desktop sync, granular sharing permissions, and audit logging to support content collaboration and version control. Configuration emphasis is placed on file-level governance, access provisioning, and recovery capabilities to maintain asset integrity across teams.
Operational coverage centers on corporate functions that manage product content and marketing assets, including e-commerce, merchandising, marketing, and store operations across Princess Auto Ltd. governance has been structured around role-based access control and sharing policies to manage external distribution and internal publishing workflows. Dropbox Business is integrated into website content workflows to provision and update storefront assets and supporting collateral.
Princess Auto Ltd. Dropbox Business Enterprise Content Management supports centralized content provisioning and secure file sharing for business functions responsible for digital storefront content and corporate communications. The implementation reads as a company-wide content collaboration layer for file management and controlled distribution.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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