PRISM Logistics
1961 Stearman Avenue,
Hayward, 94545, CA,
United States
Hayward, 94545, CA,
United States
1 510-783-8888
Distribution
PRISM Logistics Technographics
PRISM Logistics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PRISM Logistics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 PRISM Logistics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PRISM Logistics has purchased the following applications: Microsoft 365 for Collaboration in 2015, TELUS AFS Warehouse Management for Warehouse Management in 2018, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PRISM Logistics is running and its propensity to invest more and deepen its relationship with Microsoft , TELUS , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PRISM Logistics revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PRISM Logistics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PRISM Logistics Tech Stack and Enterprise Applications
PRISM Logistics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 PRISM Logistics implemented Microsoft 365 to centralize collaboration and productivity across the organization. The deployment is categorized under Collaboration and was positioned to support corporate, operations, and logistics business functions across the companys U.S. operations.
The Microsoft 365 implementation includes standard Collaboration capabilities such as Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for real-time messaging and meetings, and OneDrive for individual file sync and sharing. PRISM Logistics is using Microsoft 365 on their website as part of its public presence and authentication footprint, while the tenant configuration reflects typical collaboration workflows and content sharing patterns.
Operational governance is delivered through tenant-level administration and identity management within the Microsoft 365 administration surface, with administrative controls, role-based access, and information governance settings applied to support compliance and departmental collaboration. Deployment emphasis is on consolidated user provisioning, centralized policy enforcement, and collaboration lifecycle management across IT and business teams.
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PRISM Logistics SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TELUS | Legacy | TELUS AFS Warehouse Management | Warehouse Management | SCM | n/a | 2018 | 2018 |
In 2018, PRISM Logistics implemented TELUS AFS Warehouse Management to deliver a Warehouse Management solution that combined industry best practices with deep configurability to map PRISM's complex and highly specific operational requirements. The implementation targeted PRISM Logistics distribution and warehouse operations, and emphasized configuration-driven workflows to accommodate diverse customer order profiles and operational rules. The TELUS AFS Warehouse Management application was positioned as the central control layer for inventory and fulfillment processes across PRISM's distribution operations.
TELUS AFS Warehouse Management was configured to support core Warehouse Management capabilities, including inventory management, receiving and putaway, slotting, directed picking and packing, shipping execution, and operational reporting. Configuration work centered on rule-based putaway, configurable pick waves, and transaction enforcement to support complex order sequencing, while standard WMS functional modules were adapted through business rules rather than heavy code customization. Barcode driven transaction processing and handheld scanning workflows were implemented to enforce data capture and inventory accuracy at point of activity.
Governance was organized around a centralized WMS administration model with defined operational and IT responsibilities, change control for configuration updates, and formalized standard operating procedures for receiving, cycle counting, and order fulfillment. The rollout proceeded through phased activation to limit operational disruption and to validate configurable business rules against live workflows. Training and operational enablement focused on aligning warehouse staff and inventory control teams to the TELUS AFS Warehouse Management processes and governance model.
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PRISM Logistics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 PRISM Logistics implemented Hotjar on its public website as part of a Customer Experience initiative. The deployment was focused on the corporate site at prismlogistics.com and positioned to capture qualitative user behavior to inform marketing and customer engagement for distribution services.
Hotjar was configured to collect session recordings, heatmaps, on page feedback widgets and on page surveys to surface session replay and behavioral analytics signals. Sampling and targeting rules were applied to prioritize pages with lead capture and service information, and form analytics were used to identify friction in conversion workflows. The Hotjar script was deployed across core pages with attention to page load impact and privacy controls.
Operational ownership was placed with digital marketing and UX leads, with governance instituted around access controls, data retention and cookie consent alignment. Rollout was phased to validate data quality and performance before broader adoption, enabling PRISM Logistics to use Hotjar insights to iterate on site content, form flows and customer engagement touchpoints.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PRISM Logistics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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PRISM Logistics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at PRISM Logistics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by PRISM Logistics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PRISM Logistics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PRISM Logistics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD PRISM Logistics Technographics
PRISM Logistics is a Distribution organization based in United States,
with around 300 employees and annual revenues of $40.0 million.
PRISM Logistics operates a diverse technology stack with applications such as
Microsoft 365, TELUS AFS Warehouse Management and Hotjar,
covering areas like Collaboration, Warehouse Management and Customer Experience.
PRISM Logistics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, TELUS and Contentsquare.
PRISM Logistics recently adopted applications including
Hotjar in 2021, SendinBlue in 2021 and Intuit Mailchimp in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PRISM Logistics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PRISM Logistics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PRISM Logistics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.