Prom Ukraine Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Prom Ukraine and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Prom Ukraine employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prom Ukraine has purchased the following applications: Visa Authorize.Net for Payment Processing in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2025, Yespo CDP for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prom Ukraine is running and its propensity to invest more and deepen its relationship with Visa , Google , Yespo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prom Ukraine revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prom Ukraine intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yespo | Legacy | Yespo CDP | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Prom Ukraine deployed Yespo CDP as a Customer Data Platform to centralize retention and CRM activities after creating a direct marketing team. The initiative targeted mobile-app and web customer engagement for the Ukraine retail operation and intentionally moved program focus away from mass mailings toward event-driven messaging.
Yespo CDP was configured to deliver mobile push campaigns, lifecycle triggers, and personalized product recommendations. Configuration work emphasized trigger-based workflows, segmentation, and personalized content delivery across app and web channels to support retention and direct-channel conversion objectives.
The implementation integrated Yespo CDP with Prom Ukraine app and web touchpoints to orchestrate mobile push, in-app messaging, and web recommendations tied to customer lifecycle events. Operational ownership rested with the newly formed direct marketing team, which managed campaign design, trigger rules, and segmentation logic within CRM and retention functions.
Governance changes established the direct marketing team as the campaign and segmentation authority, shifting operational processes from batch mass mailings to automated lifecycle triggers. Reported outcomes from the deployment included a fivefold increase in direct-channel orders over two years and a ten percent lift in sales attributable to personalized triggers managed through Yespo CDP.
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Customer Support | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2025 | 2025 |
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