PUMA UK
70 Scalley Way, Raunds,
Northamptonshire, NN9 6RJ,
United Kingdom
Northamptonshire, NN9 6RJ,
United Kingdom
44 20 3326-5481
Retail
PUMA UK Technographics
PUMA UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PUMA UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 463 PUMA UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PUMA UK has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Brightpearl ERP for Retail Management in 2021, Microsoft Power BI for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PUMA UK is running and its propensity to invest more and deepen its relationship with SAP , Brightpearl , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PUMA UK revenues, which have grown to $337.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PUMA UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PUMA UK Tech Stack and Enterprise Applications
PUMA UK ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, PUMA UK implemented SAP S/4 HANA as an ERP Financial backbone for its finance and accounting functions. The rollout included development of a formal SAP FIORI & S/4HANA Course Curriculum, created with the aid of workstream leads to present the SAP S/4 HANA solution to end users and to align training with business process changes.
The SAP FIORI & S/4HANA Course Curriculum was structured around core ERP Financial workflows, with content that mapped to general ledger processing, accounts payable, accounts receivable, and period end close scenarios consistent with ERP Financial best practices. Training materials emphasized the SAP FIORI user interface and launchpad navigation, role based transaction flows, and scripted end user scenarios to support day to day accounting operations.
Governance for the learning program was driven by workstream leads who coordinated course content and scheduling for end user presentations, positioning the SAP S/4 HANA curriculum as a primary adoption mechanism for finance teams. PUMA UK SAP S/4 HANA ERP Financial served as the central platform referenced in training, connecting system capability knowledge to departmental operational workflows and user acceptance activities.
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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PUMA UK ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightpearl | Legacy | Brightpearl ERP | Retail Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, PUMA UK implemented Brightpearl ERP within the Retail Management category to establish a UK-specific order and inventory backbone after the United Kingdom left the European Union. The engagement, which began in July 2021, combined systems integrations, custom-built applications, and integrated solutions to support ecommerce, fulfilment and customer communications for the UK business.
The implementation centered on order management and inventory orchestration capabilities in Brightpearl ERP. Core configuration work connected product information to commerce and fulfilment workflows, enabled stock synchronisation for online channels, and formalised multichannel fulfilment and reverse logistics processes so that orders could be downloaded, dispatched and status updates returned to channel systems.
Integrations were explicit and sequential, starting with the central Product Information Management system into Brightpearl to make new and updated product data immediately available to the UK team. Salesforce Commerce Cloud was integrated with Brightpearl to enable stock synchronisation and to ensure online orders flowed into Brightpearl for fulfilment, DSV was connected as the third party logistics provider to operationalise multichannel fulfilment and reverse logistics, and Brightpearl was linked to Emarsys and the We Are Pentagon Personalisation App to deliver transactional messaging and personalised customer experiences.
Process and governance changes were driven by the integration order, with the PIM to Brightpearl link underpinning downstream workflows and reducing manual handoffs. Real-time sales synchronisation to head office and automated feeds from Brightpearl into the central ERP removed manual processing of online orders, while the Brightpearl to Emarsys integration centralized order history for marketing and enabled the build out of data-backed email campaigns.
Outcomes described by the project scope include maintaining a consistent customer order experience in the UK despite operational segmentation, delivering efficient order management and fulfilment through DSV integration, and creating automated data flows that keep sales and inventory information synchronized across PUMA UK, Brightpearl ERP and head office systems.
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PUMA UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, PUMA UK deployed Microsoft Power BI to establish a centralized Analytics and BI capability for its United Kingdom retail operation. The rollout targeted retail business functions including merchandising, ecommerce analytics, and finance, supporting a 463 employee UK organization. The deployment emphasized self service reporting and interactive dashboards delivered through Microsoft Power BI, enabling business analysts and commercial managers to access standardized reports and perform ad hoc analysis. Implementation work included data modeling and scheduled refresh configuration to support near real time retail reporting.
Configuration focused on report design, dataset standardization, role based access control and workspace governance within Microsoft Power BI, accompanied by a catalog to manage report ownership and versioning. Integrations connected Microsoft Power BI to internal sales, inventory and financial data sources using supported connectors and curated datasets for reuse by analysts. Operational coverage centered on UK retail teams and Manchester based business analysts who assumed ongoing report development and governance responsibilities, embedding Analytics and BI into commercial and finance workflows.
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PUMA UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2021 | 2021 |
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PUMA UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PUMA UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at PUMA UK
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by PUMA UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PUMA UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PUMA UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD PUMA UK Technographics
PUMA UK is a Retail organization based in United Kingdom,
with around 463 employees and annual revenues of $337.0 million.
PUMA UK operates a diverse technology stack with applications such as
SAP S/4 HANA, Brightpearl ERP and Microsoft Power BI,
covering areas like ERP Financial, Retail Management and Analytics and BI.
PUMA UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Brightpearl and Microsoft.
PUMA UK recently adopted applications including
Brightpearl ERP in 2021, Bloomreach Exponea Marketing Automation in 2021 and Emplifi Social Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PUMA UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PUMA UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PUMA UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.