Pura Vida Bracelets
7979 Ivanhoe Ave. Suite 400,,
La Jolla, 92037, CA,
United States
La Jolla, 92037, CA,
United States
1 185-823-4945
Retail
Pura Vida Bracelets Technographics
Pura Vida Bracelets Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pura Vida Bracelets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Pura Vida Bracelets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pura Vida Bracelets has purchased the following applications: Amazon Pay for Payment Processing in 2017, Workday Recruiting for Recruiting, Applicant Tracking System in 2020, Aptean Apparel ERP Full Circle for Retail Management in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pura Vida Bracelets is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Block (ex Square, Inc) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pura Vida Bracelets revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pura Vida Bracelets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pura Vida Bracelets Tech Stack and Enterprise Applications
Pura Vida Bracelets ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, Pura Vida Bracelets implemented Amazon Pay on its website. Amazon Pay functions as the Payment Processing solution for online checkout, enabling customers to authenticate with Amazon credentials and complete payments through the site.
The implementation focuses on embedding Amazon Pay checkout components and the Amazon Pay button into the ecommerce checkout flow, configuring authorization and capture flows, and enabling tokenization for stored payment instruments. These configurations align with standard Payment Processing capabilities, including payment authorization, merchant settlement handling, and support for buyer authentication workflows.
Operational scope is explicitly the corporate website, affecting ecommerce order to cash and customer payments functions within Pura Vida Bracelets retail operations. Governance for the implementation centers on online payment acceptance rules and reconciliation workflows to align the Amazon Pay transaction data with internal order management and finance processes.
Amazon Pay is presented in the architecture as the payment gateway layer within the website checkout stack, and the narrative centers on Pura Vida Bracelets using Amazon Pay as its Payment Processing mechanism for customer-facing online payments.
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Pura Vida Bracelets HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Pura Vida Bracelets deployed Workday Recruiting. Pura Vida Bracelets implemented Workday Recruiting as a Recruiting,Applicant Tracking System to centralize job requisitions, applicant tracking, and career site posting. The deployment included publishing job openings and capturing candidate applications via the Workday careers endpoint at https://verabradley.wd5.myworkdayjobs.com/pvcareers which is embedded on the company website. The implementation served the company talent acquisition function to manage sourcing, applications, and candidate selection workflows.
Configuration focused on standard Workday Recruiting capabilities including requisition management, candidate profile capture, application routing, and interview stage workflow configuration. The careers site integration routes candidate records directly into Workday Recruiting applicant records and configured role based access for recruiters and hiring managers. Governance established HR ownership of requisition approvals and interview workflows, with system enforced approval paths and recruiter role assignments to control data access. Operational coverage aligned hiring activity under the HR and talent acquisition teams across the organization.
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Pura Vida Bracelets ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Apparel ERP Full Circle | Retail Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, Pura Vida Bracelets deployed Aptean Apparel ERP Full Circle as its core Retail Management application. Aptean Apparel ERP Full Circle was positioned to centralize product, order and inventory records for the retailer and to serve as the authoritative system of record for merchandising and fulfillment workflows.
The implementation emphasized Retail Management capabilities consistent with apparel ERP needs, including inventory control, order management, product master management and fulfillment orchestration. Configuration work focused on catalog and SKU structures, wholesale and retail order types, and transaction staging to support invoicing and fulfillment handoffs.
Operational data entry and record management took place across a variety of information systems, with Full Circle operating alongside NuOrder and Salesforce. Pura Vida maintained a combination of manual data entry and system interface workflows to reconcile orders and inventory between Aptean Apparel ERP Full Circle, NuOrder for order capture and Salesforce for sales and account data.
Governance centered on centralized product master stewardship and reconciled order to cash processes, with controls routed through merchandising, sales operations and fulfillment teams. Process changes formalized responsibilities for data entry, inventory reconciliation and order release into Aptean Apparel ERP Full Circle to ensure consistent Retail Management operations.
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Pura Vida Bracelets Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Pura Vida Bracelets eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2014 | 2014 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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Pura Vida Bracelets CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Pura Vida Bracelets ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Pura Vida Bracelets PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Pura Vida Bracelets IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Pura Vida Bracelets
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-founder | CXO | Finance | |
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Director of Merchandising | Director | Finance | |
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Director Of Product Development | Director | Finance | |
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Founder / CFO | CXO | Finance | |
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Apps Being Evaluated by Pura Vida Bracelets Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pura Vida Bracelets IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pura Vida Bracelets digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Pura Vida Bracelets Technographics
Pura Vida Bracelets is a Retail organization based in United States,
with around 650 employees and annual revenues of $100.0 million.
Pura Vida Bracelets operates a diverse technology stack with applications such as
Amazon Pay, Workday Recruiting and Aptean Apparel ERP Full Circle,
covering areas like Payment Processing, Recruiting, Applicant Tracking System and Retail Management.
Pura Vida Bracelets has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Workday and Aptean.
Pura Vida Bracelets recently adopted applications including
Klarna Payments in 2021, Rebuy Merchandising in 2021 and Searchspring Product Recommendations in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pura Vida Bracelets’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pura Vida Bracelets’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pura Vida Bracelets technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.