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Puratos Technographics
Puratos Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Puratos and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 141 Puratos employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Puratos has purchased the following applications: Microsoft 365 for Collaboration in 2020, Adobe Experience Manager for Digital Asset Management in 2018, Google Tag Manager for Tag Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Puratos is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Puratos revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Puratos intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Puratos Tech Stack and Enterprise Applications
Puratos Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Puratos implemented Microsoft 365 to deliver Collaboration capabilities for corporate communications and document management. Puratos is using Microsoft 365 on their website, indicating public facing integration of Microsoft 365 driven content and workflows.
The deployment follows a cloud hosted Microsoft 365 tenant model and leverages core Collaboration services including Exchange Online for email, Microsoft Teams for messaging and meetings, SharePoint Online for intranet and document management, and OneDrive for personal file storage. Administration and governance are exercised through tenant level controls and role based access to manage content lifecycle and collaboration policies, centralizing collaboration tooling for business functions such as marketing, product development and corporate IT.
|
Puratos Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2018 | 2018 |
In 2018, Puratos implemented Adobe Experience Manager to provide Digital Asset Management capabilities for its corporate website. The Adobe Experience Manager deployment centralizes the digital asset repository used for web imagery and marketing creative, and it leverages standard Digital Asset Management functionality such as metadata driven cataloging, version control, automated renditions, and workflow based approvals.
The deployment is website focused and configured to serve assets into the content delivery layer for Puratos's site. Operational scope concentrates on digital marketing and web content management, with governance enforced through asset lifecycle policies, taxonomy driven metadata, rights management controls, and approval workflows. The Puratos Adobe Experience Manager Digital Asset Management implementation aligns the application, category, and business function by unifying asset ingestion, management, and web publication for marketing and site operations.
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Puratos CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2016 | 2016 |
In 2016, Puratos implemented Google Tag Manager on their website. Puratos deployed Google Tag Manager in the Tag Management category to centralize client side tag orchestration and to instrument web events for marketing and analytics use cases.
Deployment used a single container snippet across site pages to enable containerized tags, triggers, variables, and a data layer for structured event capture. The implementation emphasized versioned container publishing and conditional firing rules to manage tag behavior without requiring frequent code releases. These modules supported event taxonomy standardization and reduced friction for routine tag lifecycle management.
Operational ownership was assigned to marketing and digital analytics stakeholders who controlled tag changes and coordinated with development for complex data requirements. Governance practices included container versioning and publish approvals to maintain change control and limit tagging risk. This configuration establishes a clear relationship between Puratos, Google Tag Manager, Tag Management, and marketing and analytics operations.
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Puratos IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Puratos CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Puratos
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Puratos Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||