Pure Gold
40th floor, Platinum Tower, Cluster I-2 JLT,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 5 479 13009
Retail
Pure Gold Technographics
Pure Gold Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pure Gold and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 520 Pure Gold employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pure Gold has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2019, RAZORSE Talent Assessment for Talent Assessment in 2023, Tawk.to for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pure Gold is running and its propensity to invest more and deepen its relationship with Microsoft , PayPal , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pure Gold revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pure Gold intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pure Gold Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Pure Gold implemented Microsoft Dynamics AX 2012 for ERP Financial in its Accounts and Finance department at DMCC Dubai, with deployment activity carried out from February 2019 to May 2019. Microsoft Dynamics AX was used to centralize GL accounting and to operationalize core accounts payable and accounts receivable workflows.
The implementation configured modules for accounts payables including purchase and vendor payments, invoice and cheque verification, vendor payment processing, and monthly accounts payable ageing reporting with adjustments for advances and amounts agreed with vendors. Finance functions covered posting of general accounting entries including debit notes and credit notes, verify allocate post and reconcile accounts payable and receivable, handling of VAT transactions, and management of costing and pricing structure alongside estimation and budgeting for proposed new products.
Operational scope concentrated on the Accounts and Finance function at Pure Gold DMCC Dubai, supporting trade payments to vendors and routine generation of monthly AP ageing reports. Governance and workflow changes emphasized strengthened verification and reconciliation controls, standardized posting and reporting procedures within Microsoft Dynamics AX, and process ownership for timely vendor payments and financial record maintenance.
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RAZORSE Software | Legacy | RAZORSE Talent Assessment | Talent Assessment | HCM | n/a | 2023 | 2023 |
In 2023, Pure Gold implemented RAZORSE Talent Assessment. The deployment is corroborated by Pure Gold Jewellers' website footer listing Powered by Razorse Software Ltd, which establishes a documented digital services relationship between Pure Gold and Razorse in the United Arab Emirates. RAZORSE Talent Assessment is referenced here as a Talent Assessment application applied to the retailer's HR and recruitment function.
The implementation appears focused on core Talent Assessment capabilities typical for retail hiring, including online candidate testing, standardized assessment libraries, automated scoring and screening workflows, and role-based assessment assignments for sales and store leadership positions. Configuration work likely included test creation and versioning, candidate invitation and scheduling, automated pass/fail or competency scoring, and dashboard reporting for recruiter review, aligning the RAZORSE Talent Assessment application with operational hiring processes.
Operational coverage is centered on Pure Gold's HR and recruitment teams across its United Arab Emirates operations, where the platform would be used to streamline candidate evaluation for retail store and corporate roles. Governance and process changes inferred from the deployment include centralized assessment policies, role-based access controls for HR users, and standardized hiring workflows that integrate assessment outputs into recruiter decisioning. Integration with applicant tracking and HRIS systems is a standard Talent Assessment pattern and would be the expected next step to operationalize results within Pure Gold's talent lifecycle.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Pure Gold implemented Tawk.to on their corporate website. The deployment uses Tawk.to as a Chatbots and Conversational AI solution to deliver real time messaging and a persistent web chat widget for online visitors.
The Tawk.to implementation leverages category aligned capabilities such as visitor monitoring, proactive chat triggers, canned responses, an agent console for live chat handling, and offline message capture. Configuration focused on supporting online customer service and sales inquiry workflows, with chat scripts and response templates authored to reflect retail product and store information.
Operationally the Tawk.to instance is embedded in Pure Gold’s public website and operated by customer service and ecommerce staff to manage inbound visitor conversations. Governance includes chat routing and agent access control to align chat handling with existing customer support processes, while analytics and chat transcripts are retained for operational review.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Pure Gold
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pure Gold Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Pure Gold Technographics
Pure Gold is a Retail organization based in United Arab Emirates,
with around 520 employees and annual revenues of $120.0 million.
Pure Gold operates a diverse technology stack with applications such as
Microsoft Dynamics AX, RAZORSE Talent Assessment and Tawk.to,
covering areas like ERP Financial, Talent Assessment and Chatbots and Conversational AI.
Pure Gold has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, RAZORSE Software and Tawk.to.
Pure Gold recently adopted applications including
RAZORSE Talent Assessment in 2023, RAZORSE CMS in 2023 and PayPal Braintree in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pure Gold’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pure Gold’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pure Gold technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.