Puuilo Technographics
Puuilo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Puuilo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 667 Puuilo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Puuilo has purchased the following applications: Visa Authorize.Net for Payment Processing in 2021, Microsoft 365 for Collaboration in 2020, Visa CardinalCommerce for eCommerce Fraud Protection in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Puuilo is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Puuilo revenues, which have grown to $307.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Puuilo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Puuilo Tech Stack and Enterprise Applications
Puuilo ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Puuilo implemented Visa Authorize.Net on its website for Payment Processing in its e-commerce checkout. The deployment centralizes payment authorization and gateway services for the Puuilo web storefront, enabling card acceptance, secure tokenization and checkout routing for online sales.
Visa Authorize.Net was configured to support core payment workflows including authorization and capture, tokenization for stored card references, and connections to fraud screening and reconciliation processes that are typical for payment gateway platforms. Configuration emphasis included web checkout integration, transport layer security, and aligning transaction flows with PCI compliance requirements.
Operational coverage is focused on the e-commerce channel and the payments function within the retailer, with Visa Authorize.Net embedded directly in the site checkout flow as the payment gateway layer. Governance and process changes center on payment operations, merchant account reconciliation and PCI related controls to support ongoing transaction processing and payment dispute handling.
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Payment Processing | ERP |
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2021 | 2021 |
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Puuilo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Puuilo implemented Microsoft 365 to provide Collaboration capabilities across the organization. The deployment established Microsoft 365 as the enterprise collaboration platform, delivering email, document co-authoring, real-time meetings, and cloud file storage to support internal productivity for Puuilo's 667 employees.
Microsoft 365 is also present on Puuilo's public website, indicating integration between customer-facing web assets and Microsoft 365 services. The implementation includes standard Collaboration modules such as Exchange Online for messaging, SharePoint Online for content management and intranet, Microsoft Teams for synchronous communication, and OneDrive for user file storage, supporting corporate communications, e-commerce operations, and marketing collaboration.
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Puuilo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa CardinalCommerce | eCommerce Fraud Protection | eCommerce | n/a | 2020 | 2020 |
In 2020, Puuilo implemented Visa CardinalCommerce on its public website to secure online cardholder authentication during checkout. Puuilo uses Visa CardinalCommerce as an eCommerce Fraud Protection solution, positioning the application to handle authentication workflows and to link payment acceptance with shopper authentication decisions.
The deployment is embedded in the checkout layer of puuilo.fi and centers on browser-based authentication and 3-D Secure orchestration, consistent with eCommerce Fraud Protection functional patterns. Implemented capabilities include shopper authentication flows, frictionless authentication paths and challenge handling that are typical for Visa CardinalCommerce deployments, with configuration focused on checkout event routing and authentication challenge presentation.
Operational scope spans Puuilo s e-commerce and payments functions, where Visa CardinalCommerce integrates with site checkout processes to influence authorization flow and fraud control at payment time. Governance is exercised through merchant configuration and rule settings within the Visa CardinalCommerce console, aligning authentication decisioning with payments and fraud operations for online retail checkout.
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eCommerce | eCommerce |
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2020 | 2020 |
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Puuilo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Puuilo ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Puuilo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Puuilo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Puuilo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Puuilo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Puuilo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Puuilo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Puuilo Technographics
Puuilo is a Retail organization based in Finland,
with around 667 employees and annual revenues of $307.8 million.
Puuilo operates a diverse technology stack with applications such as
Visa Authorize.Net, Microsoft 365 and Visa CardinalCommerce,
covering areas like Payment Processing, Collaboration and eCommerce Fraud Protection.
Puuilo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa and Microsoft.
Puuilo recently adopted applications including
Twilio Sendgrid in 2022, Visa Authorize.Net in 2021 and PayPal Braintree in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Puuilo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Puuilo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Puuilo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.