Quicken Loans
1050 Woodward Ave,
Detroit, 48226, MI,
United States
Detroit, 48226, MI,
United States
1 800-251-9080
Banking and Financial Services
Quicken Loans Technographics
Quicken Loans Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Quicken Loans and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24000 Quicken Loans employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Quicken Loans has purchased the following applications: Workday Financial Management for ERP Financial in 2018, Workday HCM for Core HR in 2016, Salesforce Field Service (ex ClickSoftware) for Field Service Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Quicken Loans is running and its propensity to invest more and deepen its relationship with Workday , Equifax , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Quicken Loans revenues, which have grown to $15.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Quicken Loans intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Quicken Loans Tech Stack and Enterprise Applications
Quicken Loans ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle E-Business Suite | Workday Financial Management | ERP Financial | ERP | n/a | 2018 | 2020 |
In 2018, Quicken Loans implemented Workday Financial Management as its ERP Financial platform, migrating core accounting workloads from Oracle E-Business Suite. The engagement covered a broad finance footprint across the organization, with explicit configuration and rollout activity originating from Detroit, Michigan and focused on centralized financial operations and planning processes.
The Workday Financial Management implementation included configuration of General Ledger, Accounts Receivable, Accounts Payable, Fixed Assets, Financial Accounting, Banking and Settlements, Cash Management, Procurement supplier invoices, and Business Assets. Adaptive Insights was embedded for planning and forecasting across sales, talent and financial functions, and revenue management and customer accounts capabilities were implemented to support end to end accounting and invoicing workflows.
Integrations, data migration, reporting and testing were a defined part of the program, with teams responsible for integration mapping, data conversion and distributed report configuration. The program worked closely with HR data owners to align HCM business rules for payroll GL, absence management and talent related financial flows, ensuring HR to finance data handoffs and security of shared datasets.
Governance controls were formalized through Workday security roles and groups to enforce confidentiality and segregation of duties, and a new cost center security model was introduced to apply security to distributed reports and integrations. Account posting rules, work tags, validations and supplier and customer setups were configured as part of accounting governance and operational control.
Post deployment activities included daily support, error resolution, bank reconciliation, asset setup, report writer maintenance, budgets and planning support, and ongoing testing and defect resolution discovered during integration testing. Workday Financial Management now serves as Quicken Loans ERP Financial system of record for the enumerated finance and planning functions.
|
Quicken Loans HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Quicken Loans implemented Workday HCM in the Core HR category. The 2016 Workday HCM deployment targeted enterprise HR operations for Quicken Loans, supporting HR processes for the company's approximately 24,000 employees in the United States, and began with structured business requirements gathering and test planning.
Workday HCM configuration focused on Core HR functional coverage, including employee master data, organizational and position management, hire to retire transaction workflows, and onboarding and offboarding processes. Business requirements were used to define security roles, business process framework rules, and data object mappings inside Workday HCM to align configuration with HR operational needs.
The engagement emphasized scripted functional testing and user acceptance testing, with requirements translated into test cases to validate HR transactions, data integrity, and routing logic. Testing and defect management were coordinated through formal test plans and sign off procedures to refine configuration and confirm system functionality.
Operational coverage concentrated on HR operations, talent administration, and employee services, with process documentation and test artifacts retained to support governance and future release activity. The stated scope comprised requirements capture and validation of system functionality for Workday HCM within Quicken Loans' Core HR environment.
|
|
|
|
|
HR Compliance | HCM |
|
2018 | 2018 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2016 | 2016 |
|
|
|
|
|
Workforce Management | HCM |
|
2015 | 2015 |
|
Quicken Loans ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Field Service (ex ClickSoftware) | Field Service Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Quicken Loans implemented Salesforce Field Service (ex ClickSoftware) as its Field Service Management solution to support field execution and mobile-enabled service workflows. The deployment was built on the Salesforce Lightning platform, leveraging Lightning Components and the aura framework together with Field Service Lightning on mobile devices to deliver configurable field scheduling and work order orchestration.
The implementation included extensive configuration of workflow rules, related tasks, email alerts, and field updates to enforce operational processes. Engineers designed custom objects, tabs, records, and views within Salesforce to model service workflows and added pick lists, dependent pick lists, lookup and master detail relationships, plus validation and formula fields to enforce data integrity.
Custom development was significant, with Visualforce pages using JavaScript Remote objects, reusable Lightning components, and customization of the Salesforce1 mobile app using the Lightning component aura framework and the Salesforce Lightning Design System. Server side logic was implemented with advanced Apex classes, triggers, batch jobs, and test classes, and web services were developed to support SIG integrations and multiple third party services used by the application.
Quicken Loans also participated in CPQ and CLM implementation lifecycles, delivering end to end implementations of Apttus CPQ, Salesforce CPQ, and CLM, and produced a proof of concept for Pardot Automation and a B2B market solution. Governance and rollout emphasized workflow-driven configuration and component reuse to align field operations, service management, and contract and pricing workflows under the Salesforce Field Service platform.
|
Quicken Loans AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2021 | 2021 |
|
Quicken Loans Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2016 | 2018 |
|
Quicken Loans Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Intelligent Document Processing | Content Management |
|
2020 | 2020 |
|
Quicken Loans CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Campaign Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Engagement | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
Quicken Loans ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
Quicken Loans Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2014 | 2014 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2014 | 2014 |
|
Quicken Loans SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Incentive Compensation Management | SPM |
|
2017 | 2017 |
|
Quicken Loans PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Robotic Process Automation | PaaS |
|
2019 | 2019 |
|
Quicken Loans IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Database Management | IaaS |
|
2012 | 2012 |
|
Quicken Loans CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Quicken Loans
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
VP, Business Intelligence | VP | IT | |
|
|
|
Director of Business Intelligence | Director | IT | |
|
|
|
Director, Business Intelligence | Director | IT | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Director of Finance | Director | Finance | |
|
|
|
Director Structured Finance | Director | Finance | |
|
|
|
Travel Manager | Manager | Operations | |
|
|
|
Directors and VPs of Finance | Director | Finance | |
|
|
|
VP, Accounting and Finance | VP | Finance | |
|
|
|
Director Of Procurement | Director | Procurement | |
|
|
|
CIO | CXO | Finance | |
|
|
|
Chief People Officer | CXO | HR | |
|
|
|
Vice President of Emerging Technology | VP | IT | |
|
|
|
Senior Data Warehouse Engineer Data Science Team | Manager | IT | |
|
|
|
SVP, Technology | VP | IT | |
|
|
|
SVP Data Strategy | VP | IT | |
|
|
|
Vice President of Procurement and Partner Relationship Management | VP | Procurement | |
|
|
|
Director Of Procurement | Director | Procurement | |
|
|
|
Director Of Procurement | Director | Procurement | |
|
|
|
Team Leader, Procurement (Category Managment) | Manager | Procurement | |
|
|
|
Vice President, Licensing | VP | Operations | |
|
|
|
Director, Human Resources Information Systems | Director | HR | |
|
|
|
Director, IT Servicing | Director | IT | |
|
|
|
IT Service Management (ITSM) Analyst | Manager | IT | |
|
|
|
Executive Vice President of Client Experience Operations | VP | Customer Service | |
|
|
|
Senior Legal Counsel | Manager | Legal | |
|
|
|
General Counsel | CXO | Finance | |
|
|
|
VP Human Resources | VP | HR | |
|
|
|
Director of Mortgage Banking | Director | Finance | |
|
|
|
VP of Technology | VP | IT | |
|
|
|
Senior Compliance Director | Director | Legal | |
|
|
|
Director - Strategy & Innovation | Director | Finance | |
|
|
|
Digital Product Manager | Intelligent Document Processing | Manager | IT | |
|
|
|
Senior Director, Talent Acquisition | Director | HR | |
|
|
|
VP - Human Resources | VP | HR | |
|
|
|
Vice President Human Resources | VP | HR | |
|
|
|
Relationship Manager, Talent Acquisition | Manager | HR | |
|
|
|
Compensation Administrator | Manager | HR | |
|
|
|
Associate Compensation Analyst | Manager | HR | |
|
|
|
Application Analyst - Varicent | Manager | IT | |
|
|
|
Vice President, Compensation | VP | HR | |
|
Apps Being Evaluated by Quicken Loans Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Quicken Loans IT executives and key decision makers. This section highlights Quicken Loans's latest recorded technology evaluations, including HCL Unica Campaign (formerly IBM Unica Campaign) for Marketing Automation on 2026-03-09, VMware Cloud on AWS for Application Hosting and Computing Services on 2026-02-10, and ABC Fitness Solutions DataTrak for Gym Management on 2025-11-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Quicken Loans digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-09 | Quicken Loans | Evaluated | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | CRM |
| 2026-02-10 | Quicken Loans | Evaluated | VMware by Broadcom | VMware Cloud on AWS | Application Hosting and Computing Services | IaaS |
| 2025-11-07 | Quicken Loans | Evaluated | ABC Fitness Solutions | ABC Fitness Solutions DataTrak | Gym Management | ERP Services and Operations |
| 2025-10-21 | Quicken Loans | Evaluated |
|
|
ERP Financial | ERP |
| 2025-06-04 | Quicken Loans | Evaluated |
|
|
Warehouse Management | SCM |
| 2025-04-07 | Quicken Loans | Evaluated |
|
|
Chatbots and Conversational AI | AI-Powered Application |
| 2025-03-03 | Quicken Loans | Evaluated |
|
|
Chatbots and Conversational AI | AI-Powered Application |
| 2025-02-27 | Quicken Loans | Evaluated |
|
|
Learning and Development | HCM |
| 2025-01-06 | Quicken Loans | Evaluated |
|
|
Web Content Management | Content Management |
| 2024-11-18 | Quicken Loans | Evaluated |
|
|
Real Estate Property Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Quicken Loans Technographics
Quicken Loans is a Banking and Financial Services organization based in United States,
with around 24000 employees and annual revenues of $15.74 billion.
Quicken Loans operates a diverse technology stack with applications such as
Workday Financial Management, Workday HCM and Salesforce Field Service (ex ClickSoftware),
covering areas like ERP Financial, Core HR and Field Service Management.
Quicken Loans has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday and Salesforce.
Quicken Loans recently adopted applications including
LivePerson Conversational Cloud in 2021, DocuSign eSignature in 2021 and Oracle Responsys in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Quicken Loans’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Quicken Loans’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Quicken Loans technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.