R/GA
450 West 33rd Street,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 212 946 4000
Communications
R/GA Technographics
R/GA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by R/GA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2201 R/GA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that R/GA has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2012, Culture Amp for Employee Experience in 2017, Microsoft Power BI for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems R/GA is running and its propensity to invest more and deepen its relationship with SAP , Culture Amp , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing R/GA revenues, which have grown to $10.42 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for R/GA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
R/GA Tech Stack and Enterprise Applications
R/GA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, R/GA implemented SAP ERP ECC 6.0 to centralize core finance processes and standardize expense processing within its finance organization. The deployment aligned SAP ERP ECC 6.0 with the companys ERP Financial needs, establishing a single platform for processing expenses and financial transaction posting across accounting functions.
The implementation concentrated on ERP Financial functional modules, including General Ledger, Accounts Payable, and expense management workflows. Configuration work emphasized vendor invoice processing, employee expense claim handling, cost center accounting, and financial posting rules consistent with enterprise financial control and reporting needs.
The technical architecture was organized around SAP ERP ECC 6.0 application servers and a centralized financial database to support master data governance and consistent transaction posting. The project emphasized configuration of approval workflows, chart of accounts standardization, and period close controls to bring uniformity to expense processing and accounting procedures.
Governance focused on finance process standardization and role based access to enforce segregation of duties during expense approvals and financial closes. By implementing SAP ERP ECC 6.0, R/GA positioned its ERP Financial platform to manage expense processing and core accounting functions for the finance and accounting organization.
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Expense Management | ERP |
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2010 | 2010 |
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R/GA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2017 | 2017 |
In 2017, R/GA implemented Culture Amp as its Employee Experience platform. R/GA, a Communications firm with a headcount around 2201, exposed the Culture Amp instance through a branded subdomain at rga.cultureamp.com to provide employees and people leaders with a centralized access point.
The Culture Amp implementation emphasized standard Employee Experience capabilities, including employee engagement and pulse surveying, structured performance feedback workflows, and people analytics for HR decision support. Configuration work focused on survey cadence, feedback cycles, role-based access for managers and HR administrators, and embedding action planning and development insights into manager workflows.
Operational ownership sits with People and HR functions, using the Culture Amp portal as a central survey and feedback hub that supports employee listening and performance dialogue. The deployment uses the Culture Amp SaaS instance hosted at rga.cultureamp.com, providing a consistent branded interface for employees and managers and enabling ongoing people analytics and engagement programs within the organization.
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R/GA Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, R/GA implemented Microsoft Power BI on its website. The deployment uses Microsoft Power BI as the Analytics and BI platform to deliver embedded interactive reporting and dashboards to web visitors and clients.
Configuration centers on interactive dashboards, data visualizations, and published reports, with report-level filtering and drill-through navigation to support narrative presentation of campaigns and case studies. Scheduled refresh processes and centralized semantic models are used to keep web-published reports current and consistent with internal datasets.
The implementation is scoped to the public website and supports marketing, client engagement, and portfolio presentation business functions. By surfacing Microsoft Power BI dashboards within site pages, R/GA aligns its Analytics and BI layer with content delivery to provide interactive analytics to prospective clients and partners.
Governance appears to rely on Power BI service controls, including role-based access and embed token management to control report visibility and access on the site. Rollout is oriented toward iterative additions of dashboards and report assets for web consumption rather than a single enterprise-wide push.
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R/GA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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R/GA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2020 | 2020 |
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R/GA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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R/GA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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R/GA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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R/GA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at R/GA
| First Name | Last Name | Title | Function | Department | Phone | |
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Finance Director | Director | Finance | |
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EVP Global CFO | CXO | Finance | |
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Associate Director, Client Finance | Director | Finance | |
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Chief Information Officer | CXO | IT | |
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Executive IT Director, Global Infrastructure | Director | IT | |
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EVP, Chief Technology Officer | CXO | IT | |
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Global Chief Operating Officer, EVP | CXO | Finance | |
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CEO | CXO | Finance | |
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EVP Global Chief Design and Innovation Officer | CXO | Finance | |
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EVP, Global Chief Strategy Officer | CXO | Finance | |
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Apps Being Evaluated by R/GA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from R/GA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the R/GA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD R/GA Technographics
R/GA is a Communications organization based in United States,
with around 2201 employees and annual revenues of $10.42 billion.
R/GA operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Culture Amp and Microsoft Power BI,
covering areas like ERP Financial, Employee Experience and Analytics and BI.
R/GA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Culture Amp and Microsoft.
R/GA recently adopted applications including
Microsoft Power BI in 2023, Zoom in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of R/GA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates R/GA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete R/GA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.