Rainbow Shops
1000 Pennsylvania Ave,
Brooklyn, 11207, NY,
United States
Brooklyn, 11207, NY,
United States
1 718-485-3000
Retail
Rainbow Shops Technographics
Rainbow Shops Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rainbow Shops and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Rainbow Shops employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rainbow Shops has purchased the following applications: Infor Lawson HCM for Core HR in 2014, Island Pacific SmartRetail for Retail Management in 2015, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rainbow Shops is running and its propensity to invest more and deepen its relationship with Infor , ZipRecruiter , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rainbow Shops revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rainbow Shops intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rainbow Shops Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor Lawson HCM | Core HR | HCM | n/a | 2014 | 2014 |
In 2014 Rainbow Shops implemented Infor Lawson HCM as its Core HR platform to centralize payroll and HRIS processing and compliance. The deployment supported in-house weekly payroll for more than 15,000 employees across 38 states, Puerto Rico, the U.S. Virgin Islands and the District of Columbia, and was positioned to handle multi‑jurisdiction withholding, reconciliation and reporting requirements.
Infor Lawson HCM was configured to manage core payroll and HRIS workflows, with administration of the Lawson HRIS database and automation of recurring processes. Functional capabilities implemented included payroll calculation and tax withholding, garnishment and bonus disbursement workflows, pay card and direct deposit enrollment management, and W-2 and W-3 generation and correction processing.
Operational integrations and external partnerships were explicit components of the implementation, including a brokered partnership with ADP to maximize Work Opportunity Tax Credit incentives and exchanges with third party insurance benefit administrators to coordinate annual open enrollment and enrollment data. The platform supported tax filing and reconciliation across more than 200 federal, state and local jurisdictions, quarterly FUTA and SUTA processes, and regular interaction with union representatives to administer collective bargaining agreements, remit monthly union dues, PAC, 401k and health plan premiums.
Governance and controls were structured around periodic system audits and reconciliations, compliance with record retention laws, and tax notice resolution and amended return filing to avoid penalties and interest. The implementation delivered specific operational outcomes documented by internal payroll leadership, including deployment of pay card and direct deposit programs that achieved over 80 percent employee participation in less than eleven months.
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Learning and Development | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2014 | 2014 |
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Recruiting | HCM |
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2020 | 2020 |
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Talent Sourcing | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Island Pacific Systems | Legacy | Island Pacific SmartRetail | Retail Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Rainbow Shops implemented Island Pacific SmartRetail, a Retail Management application. The deployment centralized retail operations to support e-commerce merchandising, inventory control, fulfillment and warehouse coordination across the retailer’s operational footprint.
Island Pacific SmartRetail was configured to handle product content management and daily merchandising updates, order fulfillment orchestration, inventory tracking and cycle count workflows. The configuration also addressed product catalog management and archival of web-based product information to keep online content current and accurate as part of ongoing e-commerce operations.
The implementation integrated Island Pacific SmartRetail with existing commerce and back-office systems, explicitly including Demandware and AS400, and aligned with third party services for periodic inventories and cycle counts. Operational ownership rested with the e-commerce operations team, which acted as the business lead on merchandising, user experience projects and coordination with fulfillment partners.
Governance workstreams focused on cross-functional process controls, establishing HR system management touchpoints for warehouse and studio staffing and defining daily workflows for content maintenance and merchandising. Island Pacific SmartRetail was used to centralize product management workflows and to instrument fulfillment initiatives, supporting coordinated execution between merchandising, warehouse and fulfillment functions.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2013 | 2013 |
In 2013 Rainbow Shops deployed Adobe Dynamic Media Classic (ex Adobe Scene7) to centralize Content Management of rich media on its public website, aligning the application with ecommerce merchandising and marketing content workflows. The implementation positioned Adobe Dynamic Media Classic as the primary content management engine for product imagery and video, enabling template driven media insertion across product detail pages and promotional landing pages.
Configuration focused on dynamic image and video rendering, automated rendition generation for responsive breakpoints, and metadata driven asset selection. Adobe Dynamic Media Classic provided asset management capabilities, URL based delivery of transformed media, and integration points designed to embed media into existing page templates and content authoring flows without naming other systems.
Operational coverage concentrated on web content operations, merchandising teams, and digital marketing, with rollouts executed at the site template level to ensure consistent media behavior across the storefront. Governance emphasized media versioning, publishing approvals, and template level controls to standardize image treatment and delivery, while Adobe Dynamic Media Classic remained the core Content Management component for Rainbow Shops web media.
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Social Media Management | CRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Rainbow Shops
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rainbow Shops Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Rainbow Shops Technographics
Rainbow Shops is a Retail organization based in United States,
with around 12000 employees and annual revenues of $1.50 billion.
Rainbow Shops operates a diverse technology stack with applications such as
Infor Lawson HCM, Island Pacific SmartRetail and Adobe Dynamic Media Classic (ex Adobe Scene7),
covering areas like Core HR, Retail Management and Content Management.
Rainbow Shops has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Island Pacific Systems and Adobe Systems.
Rainbow Shops recently adopted applications including
Contentful Content Platform in 2021, Shopify in 2021 and ZipRecruiter JobBoard in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rainbow Shops’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rainbow Shops’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rainbow Shops technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.