Rapha
Rapha Works, 4 Elthorne Road,
London, N19 4AG,
United Kingdom
London, N19 4AG,
United Kingdom
44 20 7241-9125
Retail
Rapha Technographics
Rapha Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rapha and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Rapha employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rapha has purchased the following applications: Avalara AvaTax for Tax Management in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Amplience for Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rapha is running and its propensity to invest more and deepen its relationship with Avalara , Google , Amplience or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rapha revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rapha intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rapha Tech Stack and Enterprise Applications
Rapha ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avalara | Legacy | Avalara AvaTax | Tax Management | ERP | n/a | 2015 | 2016 |
In 2015 Rapha implemented Avalara AvaTax to automate sales tax across its global commerce operations. The Tax Management deployment addressed complex cross-border VAT and sales tax calculations driven by rapid ecommerce growth and online sales across Europe, North America, and APAC.
The implementation configured Avalara AvaTax for automated transaction-level tax calculation inside Rapha's SAP Hybris Omni-channel Commerce Cloud, leveraging a prebuilt certified integration to calculate and apply the correct tax at checkout. Rapha also deployed Avalara AvaTax Returns to consolidate jurisdictional liabilities into a single combined worksheet and to file returns with one click where supported.
Operational coverage focused on the ecommerce platform and supported trading, finance, tax compliance, technology, and customer service functions, aligning with Rapha's footprint of 21 clubhouse hubs in 11 countries and revenue concentration in mainland Europe, the US and APAC. Tax calculation workflows were instrumented to run in real time at point of sale and to surface tax outcomes into finance and reporting processes.
Governance and process changes emphasized automation to reduce manual processing burden on the finance team and to increase responsiveness to customers, enabling the company to enter new markets and channels with greater confidence. During the COVID-19 ecommerce surge Rapha reported reduced workload for finance and simpler reporting, with Avalara AvaTax trusted to charge customers the correct sales tax and to streamline returns processing.
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Tax Management | ERP |
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2015 | 2016 |
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Rapha Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
Rapha implemented Google Workspace (Formerly Google G-Suite) in 2013. Rapha is a United Kingdom retail company with about 350 employees and uses Google Workspace as its primary Collaboration platform to support corporate communication and document collaboration.
The deployment leverages Google Workspace capabilities including Gmail for email, Google Drive and Google Docs for shared document storage and collaboration, Google Calendar for scheduling, and Google Meet for virtual meetings. Google Workspace (Formerly Google G-Suite) is referenced on Rapha's website indicating active use for corporate collaboration and communication workflows.
Operational coverage spans core corporate functions such as marketing, merchandising, ecommerce, and customer care, aligning the Collaboration tools with cross functional workflows. Administrative controls include centralized account and access management and standardized collaboration settings to support internal coordination across Rapha's UK operations.
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Rapha Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amplience | Legacy | Amplience | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018 Rapha implemented Amplience to manage web content on its public website. The deployment uses Amplience as a Content Management solution to centralize content modeling, digital asset management, and API driven content delivery for product detail pages and campaign microsites. Amplience is used to author schedule and publish structured content and rich media, supporting modular content blocks and editorial staging aligned with Content Management functional workflows. The implementation is focused on the ecommerce storefront and public site where marketing and product teams curate customer facing content.
Operational coverage spans Rapha’s marketing and ecommerce teams in the United Kingdom, with governance centered on role based authoring version control and editorial approval workflows. The architecture is decoupled content delivery, with Amplience supplying content via APIs to the site front end and enabling campaign orchestration and reuse of assets across pages. Process changes emphasized standardized content models and publishing cadence to support ongoing campaign execution and product launches.
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Rapha eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2016 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Rapha SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2019 | 2019 |
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Rapha CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Rapha ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Rapha PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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3D Modeling, Computer-Aided Design (CAD) | PLM and Engineering |
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2020 | 2020 |
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Rapha PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Rapha IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Rapha
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of IT Systems | Director | IT | |
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Commercial Director | Director | Finance | |
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Head of Customer Service | Director | Customer Service | |
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Chief Customer & Digital Officer | CXO | Customer Service | |
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Apps Being Evaluated by Rapha Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rapha IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rapha digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Rapha Technographics
Rapha is a Retail organization based in United Kingdom,
with around 350 employees and annual revenues of $120.0 million.
Rapha operates a diverse technology stack with applications such as
Avalara AvaTax, Google Workspace (Formerly Google G-Suite) and Amplience,
covering areas like Tax Management, Collaboration and Content Management.
Rapha has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avalara, Google and Amplience.
Rapha recently adopted applications including
Criteo Commerce Media Platform in 2022, Awin Affiliate Marketing in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rapha’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rapha’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rapha technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.