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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Michelin, an e2open customer evaluated Oracle Transportation Management

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

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R&B Fashion
Location
Al Muzn Mall Seeb,
Muscat, 112,
Oman
Website
https://www.randbfashion.com/
Phone
968 7233 7024
Artw industry
Retail
Employee
Revenue

R&B Fashion Technographics

R&B Fashion Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by R&B Fashion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 R&B Fashion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that R&B Fashion has purchased the following applications: Akinon Commerce Cloud for eCommerce in 2023, Sentry for Application Performance Management in 2024, Netcore Email (ex Pepipost) for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems R&B Fashion is running and its propensity to invest more and deepen its relationship with Akinon , Functional Software , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing R&B Fashion revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for R&B Fashion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

R&B Fashion Tech Stack and Enterprise Applications

R&B Fashion eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akinon Legacy Akinon Commerce Cloud eCommerce eCommerce n/a 2023 2023
In 2023 R&B Fashion deployed Akinon Commerce Cloud as its customer-facing eCommerce platform. R&B Fashion is a retail company headquartered in Oman with roughly 1,000 employees and $250,000,000 in revenue, and the Akinon Commerce Cloud instance powers the company website at randbfashion.com for online merchandising and sales. The implementation focuses on core eCommerce functional modules, including catalog and product information management, storefront content management, pricing and promotions configuration, checkout and order capture flows, and order management capabilities. Akinon Commerce Cloud was configured to support category merchandising and campaign-driven content updates, using cloud-delivered services and standard eCommerce operational workflows for product enrichment and content publishing. Operational scope identifies the digital commerce and merchandising teams as primary owners, with marketing and customer service participating in content approvals and order handling. Governance emphasizes catalog lifecycle controls, content approval workflows, and campaign scheduling to maintain site consistency across Oman. The deployment aligns the Akinon Commerce Cloud application, the eCommerce platform, with business functions for online sales, merchandising, marketing, and customer support.
R&B Fashion ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Functional Software Legacy Sentry Application Performance Management ITSM n/a 2024 2024
IT Service Management ITSM 2021 2021
R&B Fashion PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Netcore Legacy Netcore Email (ex Pepipost) Transactional Email PaaS n/a 2021 2021
R&B Fashion IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2024 2024
R&B Fashion CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019

IT Decision Makers and Key Stakeholders at R&B Fashion

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by R&B Fashion Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from R&B Fashion IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the R&B Fashion digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD R&B Fashion Technographics
R&B Fashion is a Retail organization based in Oman, with around 1000 employees and annual revenues of $250.0 million.
R&B Fashion operates a diverse technology stack with applications such as Akinon Commerce Cloud, Sentry and Netcore Email (ex Pepipost), covering areas like eCommerce, Application Performance Management and Transactional Email.
R&B Fashion has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Akinon, Functional Software and Netcore.
R&B Fashion recently adopted applications including Sentry in 2024, Amazon CloudFront in 2024 and Akinon Commerce Cloud in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of R&B Fashion’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates R&B Fashion’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete R&B Fashion technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.