Rdw Technographics
Rdw Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rdw and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Rdw employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rdw has purchased the following applications: Sitecore CMS for Web Content Management in 2017, Spotler for Marketing Automation in 2015, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rdw is running and its propensity to invest more and deepen its relationship with Sitecore , Spotler , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rdw revenues, which have grown to $350.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rdw intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rdw Tech Stack and Enterprise Applications
Rdw Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, Rdw implemented Sitecore CMS to power its public website. The deployment uses Sitecore CMS as a Web Content Management platform to centralize content authoring, template-driven page composition and staging to public delivery nodes for the organization.
The implementation focuses on core Web Content Management capabilities including structured content authoring, template and layout management, digital asset management, editorial approval workflows and role-based access for content teams. Governance emphasizes formal publishing workflows and content lifecycle controls to support public sector communications, and Rdw Sitecore CMS Web Content Management supports the companys public website content and communications functions.
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Rdw CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Spotler | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, Rdw implemented Spotler on its website to introduce Marketing Automation capabilities across its digital channels. The deployment used Spotler as the primary marketing automation engine for web-driven engagement, embedding campaign and contact modules directly into Rdw web pages in the Netherlands.
Spotler was configured to support core Marketing Automation functionality including email campaign orchestration, web form lead capture, contact segmentation, behavioral tracking, and automated campaign workflows. Configuration work emphasized template-driven email and landing page assets, rule-based segmentation, and event triggered messaging to align web interactions with ongoing outreach programs.
Integrations were concentrically web focused, with Spotler instruments embedded in site pages and web forms to capture consented contact data and interaction events. Operational coverage centered on marketing and communications teams, with Rdw web properties and customer databases serving as the primary operational systems for campaign audience targeting and addressable outreach.
Governance and rollout coordinated campaign approval workflows, contact data hygiene processes, and segmentation governance to manage messaging consistency and compliance with data handling expectations. Operational practices prioritized centralized campaign orchestration and editorial control while using Spotler to standardize marketing automation processes across Rdw digital channels.
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Rdw IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Rdw implemented Microsoft Azure Cloud Services to host and run components of its public website. The deployment uses Application Hosting and Computing Services to provide web hosting, scalable compute and storage for rdw.nl in the Netherlands.
Microsoft Azure Cloud Services is configured to manage content delivery, application runtime and backend service endpoints, following common application hosting and compute patterns such as autoscaling, load balancing and object storage for static assets. The implementation is focused on hosting public facing web assets and web services that support citizen and business interactions on the rdw.nl site.
Operational ownership sits with Rdw web operations and IT platform teams, with the cloud footprint scoped to the public website and associated application endpoints. The architecture supports modular application deployment and standard cloud operational practices for monitoring, patch management and capacity control under a centralized hosting and compute model.
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rdw
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Rdw Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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