Red Bull Australia
Location
55 Doody St L 1,
Sydney, 2015, NSW,
Australia
Website
https://www.redbull.com/au/
Phone
61 2 9023-2800
Artw industry
Consumer Packaged Goods
Employee
Revenue

Red Bull Australia Technographics

Red Bull Australia Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 420 Red Bull Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Red Bull Australia has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Brightcove for Audio Video and Web Conferencing in 2013, SAP Customer Data Cloud (ex Gigya) for Customer Data Platform in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull Australia is running and its propensity to invest more and deepen its relationship with Microsoft , Brightcove , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Red Bull Australia revenues, which have grown to $68.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Red Bull Australia Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2021 2021
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Brightcove Legacy Brightcove Audio Video and Web Conferencing Collaboration n/a 2013 2013
Audio Video and Web Conferencing Collaboration 2020 2020
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2020 2020
Collaboration Collaboration 2022 2022
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
SAP Legacy SAP Customer Data Cloud (ex Gigya) Customer Data Platform CRM n/a 2013 2013
Customer Experience CRM 2018 2018
Customer Support CRM 2015 2015
Marketing Analytics CRM 2015 2015
Marketing Automation CRM 2018 2018
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2013 2013
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Signing Content Management 2021 2021
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2017 2018
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2021 2021
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2021 2021
Identity and Access Management (IAM) CyberSecurity 2022 2022
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
IT Service Management ITSM 2018 2018
Remote Monitoring and Management ITSM 2020 2020
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Onboarding HCM 2020 2020
Payroll HCM 2021 2021
Recruiting HCM 2020 2020
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Transactional Email PaaS 2015 2015
IT Decision Makers and Key Stakeholders at Red Bull Australia
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Red Bull Australia Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Red Bull Australia Technographics

Red Bull Australia is a Consumer Packaged Goods organization based in Australia, with around 420 employees and annual revenues of $68.0 million.

Red Bull Australia operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Brightcove and SAP Customer Data Cloud (ex Gigya), covering areas like Application Hosting and Computing Services, Audio Video and Web Conferencing and Customer Data Platform.

Red Bull Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Brightcove and SAP.

Red Bull Australia recently adopted applications including Slack Connect in 2022, Microsoft Entra ID (formerly Azure Active Directory) in 2022 and Fastly in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Red Bull Australia’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Red Bull Australia’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Red Bull Australia technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.