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Red Bull Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17848 Red Bull employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Bull has purchased the following applications: Zapier Automation Platform for API Management, iPaaS (Integration Platform as a Service) in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull is running and its propensity to invest more and deepen its relationship with Zapier , Microsoft , Dynatrace or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Bull revenues, which have grown to $10.53 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Zapier | Legacy | Zapier Automation Platform | API Management, iPaaS (Integration Platform as a Service) | PaaS | n/a | 2020 | 2020 |
|
|
|
Apps Development | PaaS |
|
2023 | 2023 |
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Dynatrace | Legacy | Dynatrace APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
|
|
Remote Monitoring and Management | ITSM |
|
2020 | 2020 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Candidate Relationship Management | HCM |
|
2017 | 2017 |
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2012 | 2012 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Customer Data Platform | CRM |
|
2013 | 2013 |
|
|
|
Customer Data Platform | CRM |
|
2021 | 2021 |
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
PR and Media Communication | CRM |
|
2020 | 2020 |
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
ERP Financial | ERP Financial Management |
|
2014 | 2014 |
|
|
|
Expense Management | ERP Financial Management |
|
2014 | 2014 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
Internet of Things
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
IoT Platform | Internet of Things |
|
2017 | 2018 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Reservation and Booking Management | ERP Services and Operations |
|
2023 | 2023 |
First Name | Last Name | Title | Function | Department | Phone | |
---|---|---|---|---|---|---|
Global Head, Talent Mangement - HR | Director | HR | ||||
Global Head of HRIS | Director | HR | ||||
Global Head of HR | Director | HR |
Date | Company | Status | Vendor | Product | Category | Market |
---|---|---|---|---|---|---|
No data found |