AI Buyer Insights:

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Michelin, an e2open customer evaluated Oracle Transportation Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Michelin, an e2open customer evaluated Oracle Transportation Management

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

Red Bull

Am Brunnen 1,
Fuschl am See, 5330,
Austria

https://www.redbull.com/

43 662-658-20

Consumer Packaged Goods

Red Bull Technographics

Red Bull Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15779 Red Bull employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Red Bull has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, Avature CRM for Candidate Relationship Management in 2017, Ticketmaster for Reservation and Booking Management in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull is running and its propensity to invest more and deepen its relationship with SAP , Avature , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Red Bull revenues, which have grown to $12.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Red Bull Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
SAP	Legacy	SAP ERP ECC 6.0	ERP Financial	ERP Financial Management	n/a	2014	2014
			Expense Management	ERP Financial Management		2014	2014

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Avature	Legacy	Avature CRM	Candidate Relationship Management	HCM	n/a	2017	2017
			Recruiting, Applicant Tracking System	HCM		2012	2012

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Ticketmaster	Legacy	Ticketmaster	Reservation and Booking Management	ERP Services and Operations	n/a	2023	2023

Blockchain

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Blockchain Platform	Blockchain		2021	2021

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Audio Video and Web Conferencing	Collaboration		2020	2020
			Audio Video and Web Conferencing	Collaboration		2021	2021
			Collaboration	Collaboration		2020	2020

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Digital Signing	Content Management		2021	2021

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Customer Data Platform	CRM		2013	2013
			Customer Data Platform	CRM		2021	2021
			Customer Experience	CRM		2018	2018
			Customer Support	CRM		2015	2015
			Digital Advertising Platform	CRM		2021	2021
			Digital Advertising Platform	CRM		2021	2021
			Marketing Analytics	CRM		2015	2015
			Marketing Automation	CRM		2018	2018
			Marketing Automation	CRM		2022	2022
			PR and Media Communication	CRM		2020	2020
			Sales Automation, CRM, Sales Engagement	CRM		2021	2021
			Social Media Management	CRM		2020	2020

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2016	2016
			IT Service Management	ITSM		2018	2018
			Remote Monitoring and Management	ITSM		2020	2020

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Governance, Risk and Compliance	TRM		2021	2021

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			API Management, iPaaS (Integration Platform as a Service)	PaaS		2020	2020
			Apps Development	PaaS		2023	2023
			Transactional Email	PaaS		2015	2015
			Transactional Email	PaaS		2016	2016

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2014	2014
			Content Delivery Network	IaaS		2021	2021
			Content Delivery Network	IaaS		2014	2014
			Content Delivery Network	IaaS		2013	2013
			Content Delivery Network	IaaS		2021	2021

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Endpoint Detection and Response (EDR)	CyberSecurity		2024	2024
			Identity and Access Management (IAM)	CyberSecurity		2021	2021
			Secure Email Gateways (SEGs)	CyberSecurity		2022	2022

Internet of Things

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			IoT Platform	Internet of Things		2017	2018
			IoT Platform	Internet of Things		2017	2017
			IoT Platform	Internet of Things		2013	2013

IT Decision Makers and Key Stakeholders at Red Bull

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Red Bull Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Red Bull Technographics

Red Bull is a Consumer Packaged Goods organization based in Austria, with around 15779 employees and annual revenues of $12.14 billion.

Red Bull operates a diverse technology stack with applications such as SAP ERP ECC 6.0, Avature CRM and Ticketmaster, covering areas like ERP Financial, Candidate Relationship Management and Reservation and Booking Management.

Red Bull has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Avature and Ticketmaster.

Red Bull recently adopted applications including FortiEDR in 2024, Ticketmaster in 2023 and Airtable in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Red Bull’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Red Bull’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Red Bull technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.