Red Bull
Location
Am Brunnen 1,
Salzburg, 5330,
Austria
Website
https://www.redbull.com/
Phone
43 662 65820
Artw industry
Consumer Packaged Goods
Employee
Revenue

Red Bull Technographics

Red Bull Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Red Bull and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 19973 Red Bull employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Red Bull has purchased the following applications: Zapier Automation Platform for API Management, iPaaS (Integration Platform as a Service) in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Dynatrace APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Red Bull is running and its propensity to invest more and deepen its relationship with Zapier , Microsoft , Dynatrace or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Red Bull revenues, which have grown to $11.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Bull intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Red Bull Data, Technology Stack, and Enterprise Applications
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Zapier Legacy Zapier Automation Platform API Management, iPaaS (Integration Platform as a Service) PaaS n/a 2020 2020
Apps Development PaaS 2023 2023
Transactional Email PaaS 2015 2015
Transactional Email PaaS 2016 2016
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2021 2021
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Dynatrace Legacy Dynatrace APM Application Performance Management ITSM n/a 2016 2016
IT Service Management ITSM 2018 2018
Remote Monitoring and Management ITSM 2020 2020
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2020 2020
Audio Video and Web Conferencing Collaboration 2021 2021
Collaboration Collaboration 2020 2020
Blockchain
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Blockchain Platform Blockchain 2021 2021
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Candidate Relationship Management HCM 2017 2017
Recruiting, Applicant Tracking System HCM 2012 2012
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Customer Data Platform CRM 2013 2013
Customer Data Platform CRM 2021 2021
Customer Experience CRM 2018 2018
Customer Support CRM 2015 2015
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2015 2015
Marketing Automation CRM 2018 2018
PR and Media Communication CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Signing Content Management 2021 2021
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Endpoint Detection and Response (EDR) CyberSecurity 2024 2024
Identity and Access Management (IAM) CyberSecurity 2021 2021
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
ERP Financial ERP Financial Management 2014 2014
Expense Management ERP Financial Management 2014 2014
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2021 2021
Internet of Things
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
IoT Platform Internet of Things 2017 2018
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Reservation and Booking Management ERP Services and Operations 2023 2023
IT Decision Makers and Key Stakeholders at Red Bull
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Red Bull Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Red Bull Technographics

Red Bull is a Consumer Packaged Goods organization based in Austria, with around 19973 employees and annual revenues of $11.70 billion.

Red Bull operates a diverse technology stack with applications such as Zapier Automation Platform, Microsoft Azure Cloud Services and Dynatrace APM, covering areas like API Management, iPaaS (Integration Platform as a Service), Application Hosting and Computing Services and Application Performance Management.

Red Bull has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zapier, Microsoft and Dynatrace.

Red Bull recently adopted applications including FortiEDR in 2024, Airtable in 2023 and Ticketmaster in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Red Bull’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Red Bull’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Red Bull technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.