Chicago, 60601, IL,
United States
Redwood Capital Group Technographics
Redwood Capital Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Redwood Capital Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Redwood Capital Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Redwood Capital Group has purchased the following applications: RealPage Lead2Lease for Lease Management in 2017, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Redwood Capital Group is running and its propensity to invest more and deepen its relationship with RealPage , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Redwood Capital Group revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Redwood Capital Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Redwood Capital Group Tech Stack and Enterprise Applications
Redwood Capital Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage Lead2Lease | Lease Management | ERP Services and Operations | n/a | 2017 | 2018 |
In 2017, Redwood Capital Group deployed RealPage Lead2Lease as its Lease Management solution. Redwood Capital Group is a Chicago based, entrepreneurial real estate investment firm managing 35 properties and 11,000 units across 15 U.S. markets, and the RealPage Lead2Lease implementation was scoped to support property level leasing and centralized asset management activities across those markets.
The RealPage Lead2Lease deployment focused on standard Lease Management capabilities common to the category, including lead capture and traffic tracking, applicant screening and qualification workflows, online application and lease execution, resident record management, renewal workflow orchestration, and leasing activity reporting. Configuration emphasized leasing workflow templates, marketing source attribution, and a centralized resident database to ensure consistent capture of traffic, leasing, renewals, and collection activity.
Architecturally the implementation followed a cloud delivered Lease Management model with centralized configuration and property level access controls to reflect Redwood Capital Group operational structure. Operational coverage extended to property managers and leasing teams at site level, regional asset managers in the Midwest, Southeast, and Southwest, and corporate operations for portfolio reporting, with role based permissions used to segregate duties and control access to leasing and resident data.
Governance and rollout practices centered on standardizing leasing processes, establishing reporting cadence for ownership, and training property level staff on the RealPage Lead2Lease workflows and data capture requirements. The implementation aligned the application to business functions that include leasing operations, resident relations, collections, and portfolio reporting without reference to named integration partners.
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Lease Management | ERP Services and Operations |
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2017 | 2018 |
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Redwood Capital Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Redwood Capital Group deployed GoDaddy to provide Application Hosting and Computing Services for its corporate web presence. Redwood Capital Group uses GoDaddy for Application Hosting and Computing Services to support website hosting and domain management for its construction and real estate business communications in the United States.
The implementation centers on provisioning GoDaddy hosting for the company website and managing DNS and domain records through the provider's control plane, consistent with standard web hosting operational workflows. Configuration and operational responsibilities are scoped to external-facing digital assets and content delivery, with routine administration and provisioning carried out through GoDaddy interfaces and account management processes.
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IT Decision Makers and Key Stakeholders at Redwood Capital Group
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Apps Being Evaluated by Redwood Capital Group Executives
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