Rickmansworth, WD3 9YS,
United Kingdom
Renault UK Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Renault UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 157 Renault UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Renault UK has purchased the following applications: Calldrip AI Assist for Chatbots and Conversational AI in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2022, Calldrip Call Tracking for Call Tracking and Recording in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Renault UK is running and its propensity to invest more and deepen its relationship with Calldrip , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Renault UK revenues, which have grown to $3.16 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Renault UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Calldrip | Legacy | Calldrip AI Assist | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Renault UK integrated Calldrip AI Assist into its Instant Connect programme to convert website enquiries into near-instant phone connections for dealer network lead handling. Calldrip AI Assist is a Chatbots and Conversational AI application deployed as a rapid lead-response solution to bridge web lead capture and telephone engagement for retail automotive sales.
The implementation centered on rapid lead-response workflows, leveraging Calldrip modules aligned with Respond and Assist capabilities to trigger immediate call initiation and automated routing from online forms to dealer voice channels. Configuration emphasized speed-to-contact automation and call orchestration, with logic to escalate web leads into live agent connections within seconds.
Integration scope covered more than 150 Renault UK dealerships during a 2018 pilot, operating through the Instant Connect programme to link website enquiry flows to dealer phone lines and call handling processes. The rollout focused on dealer-level operational coverage and sales lead management, impacting retail sales and showroom conversion workflows across the UK pilot sites.
Governance was handled through the Instant Connect programme framework during the 2018 pilot, with dealer adoption and operational tuning executed at the programme level. Outcomes recorded during the pilot included markedly improved connection rates, with some dealers reporting a 96% connection rate within 30 seconds, and reported uplift in sales conversions tied to faster lead engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Calldrip | Legacy | Calldrip Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018 Renault UK deployed Calldrip Call Tracking as part of its Instant Connect programme to accelerate lead response for online vehicle enquiries. The implementation used Calldrip Call Tracking in the Call Tracking and Recording category to route inbound digital leads directly to local dealerships and align call handling with CRM and sales workflows.
The deployment emphasized rapid lead response and call routing capabilities, configuring Calldrip Call Tracking to prioritize immediate connection to the nearest dealer and to record call event data for sales follow up. Functional capabilities implemented included real time call routing, connection time measurement, and call capture for integration into dealer CRM and sales pipeline management.
The UK pilot ran across more than 150 Renault dealerships and reported connection rates up to 96 percent for calls connected in under 30 seconds, outcomes that led to a wider roll out across the dealer network to improve conversions. Operational scope centered on dealer sales operations and CRM teams, with the Instant Connect programme providing the governance framework for phased pilot, measurement, and dealer onboarding.
Governance focused on standardizing dealer routing rules and response SLAs, and on embedding call tracking data into sales follow up processes to ensure leads were actioned quickly. Calldrip Call Tracking was positioned as an operational layer connecting online enquiry channels to local sales execution, supporting dealer-level workflow orchestration and CRM-aligned handoffs.
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2007 | 2007 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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