REWE Technographics
REWE Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by REWE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 380000 REWE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that REWE has purchased the following applications: Flip for Employee Engagement in 2021, SAP Digital Manufacturing for Manufacturing Execution System in 2024, i‑net Clear Reports for Analytics and BI in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems REWE is running and its propensity to invest more and deepen its relationship with Flip , SAP , CUCOS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing REWE revenues, which have grown to $111.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for REWE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
REWE Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Flip | Legacy | Flip | Employee Engagement | HCM | n/a | 2021 | 2022 |
In 2021, REWE Germany deployed Flip to connect frontline employees across its store network. The Flip employee app functions as an Employee Engagement platform used to reach up to ~150,000 frontline employees across ~3,800 stores in Germany, supporting HR-facing and frontline communications.
The implementation emphasized centralized message distribution, targeted channel segmentation, and mobile-first content delivery to support shift communications and operational updates. Flip's employee app is reported to achieve very high engagement, with Flip reporting approximately 90% message read-rate within 24 hours, and the deployment is likely leveraging Flip's HR, shift, and payroll module capabilities to align communications with workforce schedules.
Operational coverage is national within Germany, with corporate communications and HR using Flip to orchestrate policy updates, compliance notices, and daily shift messaging to store staff. The architecture centers on a cloud-hosted mobile application paired with backend workforce modules, enabling content targeting by role and store level while maintaining mobile distribution and read-tracking for frontline audiences.
Governance and rollout positioned HR and corporate communications as primary content owners to drive adoption across stores, and the program prioritized message cadence, channel moderation, and analytics to maintain high engagement across the retail estate. The deployment strengthened internal communications workflows and frontline information flow, reflected in the reported read and engagement rates.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Digital Manufacturing | Manufacturing Execution System | ERP Services and Operations | n/a | 2024 | 2024 |
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Point Of Sale | ERP Services and Operations |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| i-net software | Legacy | i‑net Clear Reports | Analytics and BI | Analytics and BI | n/a | 2012 | 2012 |
In 2012, REWE Germany implemented i‑net Clear Reports, using the application in the Analytics and BI category to support retail and operational reporting. The deployment is recorded for REWE DORTMUND Großhandel eG, and the implementation focus was on internal operational reporting workflows for retail processes. i‑net Clear Reports is used for scheduled reporting, ad hoc analysis and operational dashboards to surface store and wholesale operational metrics.
The implementation functions as enterprise reporting infrastructure operated by REWE internal reporting teams with vendor support from i‑net software. Governance centered on maintaining stable production operation and fast vendor response, the customer testimonial explicitly cites fast vendor response and stable operation. REWE Germany deployed i‑net Clear Reports in the Analytics and BI category to centralize operational reporting and support retail and wholesale business functions at the Dortmund unit.
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2019 | 2019 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at REWE
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by REWE Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD REWE Technographics
REWE is a Manufacturing organization based in Germany,
with around 380000 employees and annual revenues of $111.00 billion.
REWE operates a diverse technology stack with applications such as
Flip, SAP Digital Manufacturing and i‑net Clear Reports,
covering areas like Employee Engagement, Manufacturing Execution System and Analytics and BI.
REWE has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Flip, SAP and i-net software.
REWE recently adopted applications including
SAP Digital Manufacturing in 2024, SAP Taulia Sustainable Supplier Finance in 2024 and Adobe Audience Manager in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of REWE’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates REWE’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete REWE technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.