Apps Run The World

Reynolds American Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Reynolds American and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Reynolds American employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Reynolds American has purchased the following applications: Retargetly DMP for Data Management Platform in 2021, Imperva Sonar for Web Application Firewalls (WAF) in 2021, Platform161 for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Reynolds American is running and its propensity to invest more and deepen its relationship with Retargetly , Imperva , Verve Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Reynolds American revenues, which have grown to $12.50 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reynolds American intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.


401 N Main St
Winston-Salem, 27101 , NC
United States
1 336-741-2000
https://www.reynoldsamerican.com/
Industry Employees Revenue
Consumer Packaged Goods 5500 $12.50B

Enterprise Software and Cloud Applications being used by Reynolds American


Vendor Old Product New Product Category Market Users VAR/SI When Live
MicroStrategy Legacy Applications MicroStrategy Platform Analytics Analytics and BI Analytics and BI n/a n/a 2017 2018
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2004 2004
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Workforce Analytics HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Payroll HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Secure Web Gateways (SWG) IaaS Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe DDoS Protection IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Web Application Firewalls (WAF) IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Cloud Storage IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Treasury Management TRM Subscribe Subscribe 2008 2008
Vendor Old Product New Product Category Market Users VAR/SI When Live
MicroStrategy Legacy Applications MicroStrategy Platform Analytics Analytics and BI Analytics and BI n/a n/a 2017 2018
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Partner Relationship Management CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2004 2004
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Workforce Analytics HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Learning and Development HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Performance and Goal Management HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Payroll HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Treasury Management TRM Subscribe Subscribe 2008 2008
Vendor Old Product New Product Category Market Users VAR/SI When Live
Vendor Old Product New Product Category Market Users VAR/SI When Live

IT Decision Makers and Key Stakeholders at Reynolds American


First Name Last Name Title Email Phone
Subscribe Subscribe Director of Finance Subscribe Subscribe
Subscribe Subscribe Senior Finance Manager Subscribe Subscribe
Subscribe Subscribe HR Strategic Business Partner Subscribe Subscribe
Subscribe Subscribe Executive Vice President & Chief Human Resources Officer Subscribe Subscribe
Subscribe Subscribe Sr. Director-Information Management Strategy Subscribe Subscribe
Subscribe Subscribe Director Finance Subscribe Subscribe
Subscribe Subscribe Vice President Employee Relations & Employment Law Subscribe Subscribe
Subscribe Subscribe Director, Benefits Compliance Subscribe Subscribe
Subscribe Subscribe Vice President, Rewards Subscribe Subscribe
Subscribe Subscribe Sr. Director, Information Technology Subscribe Subscribe
Subscribe Subscribe Lead Manager, HR Business Partner | Talent Management Team Subscribe Subscribe
Subscribe Subscribe Finance Director Subscribe Subscribe
Subscribe Subscribe Director Finance Subscribe Subscribe
Subscribe Subscribe Vice President Human Resources Commercial Subscribe Subscribe
Subscribe Subscribe Director Procurement Subscribe Subscribe