Reynolds American
401 N. Main St. Winston-Salem,
Winston-Salem, 27101-2990, NC,
United States
Winston-Salem, 27101-2990, NC,
United States
1 336-741-2000
Consumer Packaged Goods
Reynolds American Technographics
Reynolds American Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Reynolds American and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Reynolds American employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Reynolds American has purchased the following applications: SAP Concur Expense for Expense Management in 2004, SAP SuccessFactors Employee Central Global Benefits for Benefits Administration in 2016, MicroStrategy ONE Analytics for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Reynolds American is running and its propensity to invest more and deepen its relationship with SAP , Culture Amp , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Reynolds American revenues, which have grown to $16.23 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Reynolds American intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Reynolds American Tech Stack and Enterprise Applications
Reynolds American ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2004 | 2004 |
In 2004, Reynolds American implemented SAP Concur Expense as its Expense Management application across the enterprise. The initial rollout was executed under centralized program management and covered the home office, field sales forces, and manufacturing facilities, establishing a single expense reporting standard for the company.
SAP Concur Expense was configured to support core Expense Management capabilities typical for large consumer goods operations, including expense capture and reporting, policy enforcement, multi-level approvals, and reimbursement processing workflows. The implementation emphasized standardized approval routings and audit controls to align spend reporting with corporate finance requirements, while SAP Concur Expense remained the system of record for employee reimbursements.
Concurrent operational initiatives included deployment oversight of a Kronos Time Reporting application to the home office and sales force, and design plus management of enhancements to a proprietary call reporting system used by sales representatives. Operational coverage spanned finance, sales operations, and manufacturing administration, enabling coordinated process changes across those business functions without referencing prior system names.
Governance was delivered through centralized oversight of rollout activities, process standardization, and program-level change management to enforce new approval workflows and reporting discipline. Outcomes reported from these programs include $17MM in savings attributed to the companywide Concur Expense deployment, $1.2MM from the Kronos Time Reporting implementation, and $6MM from call reporting system enhancements.
|
Reynolds American HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central Global Benefits | Benefits Administration | HCM | n/a | 2016 | 2016 |
In 2016, Reynolds American deployed SAP SuccessFactors Employee Central Global Benefits to centralize Benefits Administration for HR Compensation and Total Rewards. The implementation targeted RAI Services Company and Reynolds American operating companies, supporting a workforce of approximately 7000 employees across U.S. business units.
SAP SuccessFactors Employee Central Global Benefits was configured to manage benefit plan configuration, eligibility rules, enrollment workflows and executive benefits program administration. Configuration work emphasized enrollment automation, eligibility logic tied to job classification and geographic wage differential handling to align with bonus plan and relocation program requirements described by the Compensation organization. The deployment included service provider integration points for relocation support and third party benefits vendors, and synchronized employee attributes with core Employee Central records to maintain accurate eligibility and enrollment data.
Governance established role based access, confidentiality safeguards and process controls for Compensation Analysts and HR Business Partners, with documented procedures for bonus plan administration, relocation escalations and Total Rewards Summary updates. Operational scope included oversight of external service providers, coordination of inter company assignments and routine process reviews, with Compensation team members providing administration and backup coverage across these responsibilities.
|
|
|
|
|
Core HR | HCM |
|
2014 | 2014 |
|
|
|
|
|
Employee Experience | HCM |
|
2020 | 2020 |
|
|
|
|
|
Learning and Development | HCM |
|
2014 | 2014 |
|
|
|
|
|
Payroll Tax Compliance | HCM |
|
2011 | 2011 |
|
|
|
|
|
Payroll | HCM |
|
2015 | 2015 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2014 | 2014 |
|
|
|
|
|
Recruiting Chatbot | HCM |
|
2020 | 2020 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2014 | 2014 |
|
|
|
|
|
Workforce Analytics | HCM |
|
2014 | 2014 |
|
Reynolds American Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2017 | 2018 |
In 2017 Reynolds American deployed MicroStrategy ONE Analytics for Analytics and BI. The implementation leveraged MicroStrategy’s out-of-the-box administrative components to empower users to deliver consistent, accurate reporting to clients day in and day out, and the standardized administrative tooling removed hours of work from an employee’s workload.
MicroStrategy ONE Analytics was applied to stabilize an ad hoc reporting environment by surfacing built-in governance and administrative controls alongside template-driven reporting, enabling governed self-service analytics for reporting teams and business analysts. Reynolds American tied administrative configuration, report cataloging, and user empowerment directly to its reporting and analytics functions, improving output integrity across client deliverables.
|
Reynolds American Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
Reynolds American CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2011 | 2011 |
|
|
|
|
|
Data Management Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2015 | 2015 |
|
Reynolds American EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
EPM | EPM |
|
2017 | 2017 |
|
Reynolds American TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2008 | 2008 |
|
Reynolds American IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
Reynolds American CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
DDoS Protection | CyberSecurity |
|
2016 | 2016 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2011 | 2011 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Reynolds American
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Reynolds American Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Reynolds American IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Reynolds American digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Reynolds American Technographics
Reynolds American is a Consumer Packaged Goods organization based in United States,
with around 7000 employees and annual revenues of $16.23 billion.
Reynolds American operates a diverse technology stack with applications such as
SAP Concur Expense, SAP SuccessFactors Employee Central Global Benefits and MicroStrategy ONE Analytics,
covering areas like Expense Management, Benefits Administration and Analytics and BI.
Reynolds American has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and MicroStrategy.
Reynolds American recently adopted applications including
Retargetly DMP in 2021, Imperva Sonar in 2021 and Culture Amp in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Reynolds American’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Reynolds American’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Reynolds American technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.