Fort Erie, L2A 1W3, ON,
Canada
Rich Products Of Canada Technographics
Rich Products Of Canada Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rich Products Of Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Rich Products Of Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rich Products Of Canada has purchased the following applications: Emburse Enterprise for Expense Management in 2018, Kaltura Video Cloud Platform for Audio Video and Web Conferencing in 2021, Adobe Marketo for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rich Products Of Canada is running and its propensity to invest more and deepen its relationship with Emburse , Kaltura , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rich Products Of Canada revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rich Products Of Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rich Products Of Canada Tech Stack and Enterprise Applications
Rich Products Of Canada ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Enterprise | Expense Management | ERP | n/a | 2018 | 2018 |
In 2018 Rich Products Of Canada deployed Emburse Enterprise as its Expense Management application to centralize expense and travel workflows for the Canadian Division. The deployment targeted executive support and the Canadian sales and marketing organization, covering the President, VP of Sales, VP of Marketing and a cohort of more than 40 associates who required coordinated expense submission, approvals and travel booking support.
Emburse Enterprise was configured to standardize expense report submission, multi‑level approval routing, receipt capture and policy controls, aligning routine workflows with Expense Management best practices. Configuration emphasized mobile receipt imaging, role-based approval chains for executive and field personnel, and reconciliation-ready data exports to support finance review processes.
Operational coverage required close coordination with existing travel and time systems, operations included ongoing vendor liaison and troubleshooting for Chrome River Expense Reporting and Concur Travel systems, while timekeeping inputs continued in Enterprise e Time. The implementation therefore operated in an environment where Emburse Enterprise handled expense orchestration and worked alongside Chrome River, Concur and Enterprise e Time through coordinated operational procedures rather than isolated ownership.
Governance and process ownership rested with an Integrated Business Process Coordinator who consolidated confidential monthly leadership information, owned data input for meeting decks, maintained vacation and leave tracking for the division, delivered end user training, and acted as the escalation point for vendor issues and technical support. Rollout and steady state support emphasized procedural controls, training for executives and staff, and a single point of contact for cross‑system troubleshooting and vendor communication.
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Rich Products Of Canada Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kaltura | Legacy | Kaltura Video Cloud Platform | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Rich Products Of Canada deployed Kaltura Video Cloud Platform on its public website. The implementation uses the Kaltura Video Cloud Platform to provide hosted video playback and on-demand streaming as part of the company web presence, aligning the vendor solution with the Audio Video and Web Conferencing application category.
The implementation centers on typical media management capabilities, including video ingestion, transcoding, asset cataloging and embedded player delivery through the site front end. Kaltura Video Cloud Platform is configured to manage media assets and playback experiences, reflecting core Audio Video and Web Conferencing functional terminology such as streaming workflows, player integration and content lifecycle management.
Operational scope is the public-facing website to support marketing and customer engagement use cases, with governance and content publication workflows established to control asset approval and publishing cadence. The deployment architecture focuses on cloud-hosted video delivery and centralized media management, and the relationship is explicit: Rich Products Of Canada deployed Kaltura Video Cloud Platform in 2021 to address Audio Video and Web Conferencing needs for web-based video hosting and playback.
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Rich Products Of Canada CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Rich Products Of Canada deployed Adobe Marketo on their website as a Marketing Automation solution. Adobe Marketo is used to capture web leads, run email and nurture campaigns, and track on site behavior to support the company marketing function.
Configuration centers on campaign orchestration, form and landing page hosting, segmentation rules, and automated nurture workflows, with web tracking and analytics instrumentation embedded in site pages. Operational ownership is maintained within marketing and marketing operations, positioning Adobe Marketo as the Marketing Automation backbone for website driven lead capture and campaign management at Rich Products Of Canada.
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Rich Products Of Canada IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Rich Products Of Canada
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Apps Being Evaluated by Rich Products Of Canada Executives
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