Hong Kong, n/a,
Hong Kong
Right Direction International Technographics
Right Direction International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Right Direction International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Right Direction International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Right Direction International has purchased the following applications: Microsoft 365 for Collaboration in 2016, Oracle Netsuite Bronto Marketing Platform for Marketing Automation in 2021, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Right Direction International is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Right Direction International revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Right Direction International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Right Direction International Tech Stack and Enterprise Applications
Right Direction International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
|
Right Direction International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Bronto Marketing Platform | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Right Direction International implemented Oracle Netsuite Bronto Marketing Platform as its Marketing Automation solution on the company website, supporting digital customer engagement for its Hong Kong operations. The deployment uses Oracle Netsuite Bronto Marketing Platform to centralize web-driven marketing activities for a small, 15 person Leisure and Hospitality organization.
The implementation emphasizes standard Marketing Automation capabilities, including email campaign orchestration, audience segmentation and list management, template-driven content delivery, and web behavioral tracking to trigger targeted messages. Configuration focused on campaign templates, subscription management and automated messaging workflows to support ongoing customer communications and onsite engagement.
Operational coverage is centered on the corporate website, with marketing and customer engagement functions in Hong Kong identified as primary users. Governance is proportionate to company size, relying on a centralized marketing owner to manage configuration, content approval and cadence for automated campaigns, with phased adoption of templates and triggered workflows to limit operational complexity.
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
Right Direction International ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2016 | 2016 |
In 2016, Right Direction International implemented New Relic APM on its public website. Right Direction International deployed New Relic APM as an Application Performance Management solution to monitor site performance, instrument end user transactions, capture error reporting, and surface server side transaction traces for the web application.
The deployment followed a lightweight SaaS agent instrumentation model, embedding APM and browser telemetry into the website application and web tiers to provide transaction tracing and application topology visibility. Operational ownership was concentrated in web operations and IT, with dashboards and alerting used for incident triage and ongoing performance monitoring, and the New Relic APM integration focused specifically on the company website.
|
Right Direction International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
Right Direction International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Right Direction International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Right Direction International Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-16 | Right Direction International | Evaluated | SimplePay | SimplePay Payroll | Payroll | HCM |
| 2025-01-16 | Right Direction International | Evaluated | SimplePay Pte | SimplePay | Payroll | HCM |