AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Right Direction International Tech Stack and Enterprise Applications

Right Direction International Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
Right Direction International CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Netsuite Bronto Marketing Platform Marketing Automation CRM n/a 2021 2021
In 2021, Right Direction International implemented Oracle Netsuite Bronto Marketing Platform as its Marketing Automation solution on the company website, supporting digital customer engagement for its Hong Kong operations. The deployment uses Oracle Netsuite Bronto Marketing Platform to centralize web-driven marketing activities for a small, 15 person Leisure and Hospitality organization. The implementation emphasizes standard Marketing Automation capabilities, including email campaign orchestration, audience segmentation and list management, template-driven content delivery, and web behavioral tracking to trigger targeted messages. Configuration focused on campaign templates, subscription management and automated messaging workflows to support ongoing customer communications and onsite engagement. Operational coverage is centered on the corporate website, with marketing and customer engagement functions in Hong Kong identified as primary users. Governance is proportionate to company size, relying on a centralized marketing owner to manage configuration, content approval and cadence for automated campaigns, with phased adoption of templates and triggered workflows to limit operational complexity.
Tag Management CRM 2016 2016
Right Direction International ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2016 2016
In 2016, Right Direction International implemented New Relic APM on its public website. Right Direction International deployed New Relic APM as an Application Performance Management solution to monitor site performance, instrument end user transactions, capture error reporting, and surface server side transaction traces for the web application. The deployment followed a lightweight SaaS agent instrumentation model, embedding APM and browser telemetry into the website application and web tiers to provide transaction tracing and application topology visibility. Operational ownership was concentrated in web operations and IT, with dashboards and alerting used for incident triage and ongoing performance monitoring, and the New Relic APM integration focused specifically on the company website.
Right Direction International IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Right Direction International CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Right Direction International

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Right Direction International Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Right Direction International IT executives and key decision makers. This section highlights Right Direction International's latest recorded technology evaluations, including SimplePay Payroll for Payroll on 2025-01-16 and SimplePay for Payroll on 2025-01-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Right Direction International digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
2025-01-16 Right Direction International Evaluated SimplePay SimplePay Payroll Payroll HCM
2025-01-16 Right Direction International Evaluated SimplePay Pte SimplePay Payroll HCM
FAQ - APPS RUN THE WORLD Right Direction International Technographics
Right Direction International is a Leisure and Hospitality organization based in Hong Kong, with around 15 employees and annual revenues of $1.0 million.
Right Direction International operates a diverse technology stack with applications such as Microsoft 365, Oracle Netsuite Bronto Marketing Platform and New Relic APM, covering areas like Collaboration, Marketing Automation and Application Performance Management.
Right Direction International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Oracle and New Relic.
Right Direction International recently adopted applications including Microsoft Azure Cloud Services in 2022, Oracle Netsuite Bronto Marketing Platform in 2021 and Mimecast Email Security in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Right Direction International’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Right Direction International’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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