Rituals
Rituals Technographics
Rituals Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rituals and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Rituals employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rituals has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2015, Zoom for Audio Video and Web Conferencing in 2020, Coupa Contract Lifecycle Management for Contract Lifecycle Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rituals is running and its propensity to invest more and deepen its relationship with Microsoft , Coupa Software , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rituals revenues, which have grown to $1.84 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rituals intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rituals Tech Stack and Enterprise Applications
Rituals ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Rituals implemented Microsoft Dynamics AX as its ERP Financial application for retail finance and reporting. The rollout targeted core financial workflows and centralized reporting across the organization, aligning Microsoft Dynamics AX with the companys enterprise financial control objectives.
The implementation prioritized business process flow design and detailed configuration of Microsoft Dynamics AX reporting, using SSRS for operational and financial reports. Workstreams included configuring interface parameters to and from Microsoft Dynamics AX, data analysis using SQL and XML formats, and establishing Dynamic Data imports for new country rollouts with Microsoft Dynamics AX DMF DIXF tools.
Integration work focused on parameterized interfaces to and from Microsoft Dynamics AX to support transactional exchange and batch imports, with particular emphasis on XML formatted payloads and SQL-based data validation. The project explicitly implemented dynamic data import processes for new country rollouts, enabling Microsoft Dynamics AX to serve as the central ERP Financial ledger for additional markets as they went live.
Governance centered on process design, configuration management for interface parameters, and data governance for imports and reporting artifacts. Change control and structured testing of SSRS reports, DMF DIXF import mappings, and SQL/XML transformation logic were established to operationalize Microsoft Dynamics AX across finance and reporting functions.
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ERP Financial | ERP |
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2022 | 2023 |
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Expense Management | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2020 | 2020 |
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Rituals Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Rituals implemented Zoom for Audio Video and Web Conferencing. Using Zoom on their website, Rituals integrated the Zoom application into public web pages to surface real-time audio and video interaction capabilities alongside their e-commerce experience.
The deployment emphasized browser-based join flows and scheduled meeting workflows, leveraging core Audio Video and Web Conferencing capabilities such as multi-party video sessions, audio conferencing, and real-time screen or content sharing typical of the category. Zoom was configured to operate as a front-end engagement layer, enabling synchronous customer interactions and internal collaboration without requiring separate desktop clients for most use cases.
Operational coverage centered on the public website and digital customer engagement channels, with adoption by customer-facing teams and digital experience owners. The implementation connected web session initiation and meeting access controls into existing site navigation and contact pathways, preserving a web-first user journey for video engagement.
Governance and rollout were managed by the digital channels and IT stakeholders to control provisioning, meeting policies, and access on web pages. The narrative describes Rituals Zoom Audio Video and Web Conferencing usage as a web-embedded conferencing capability tied to customer engagement and internal collaboration workflows.
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Collaboration | Collaboration |
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2018 | 2018 |
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Rituals Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Contract Lifecycle Management | Contract Lifecycle Management | Content Management | n/a | 2023 | 2023 |
In 2023 Rituals implemented Coupa Contract Lifecycle Management. The initiative was driven by Strategic Vendor Management and the complex purchasing and contracting lead to centralize contract lifecycle processes for procurement and sourcing teams.
Coupa Contract Lifecycle Management was configured to provide contract authoring and template management, a centralized contract repository, clause library controls, and workflow automation for approvals, renewals, and obligation tracking, reflecting standard Contract Lifecycle Management capabilities. Configuration emphasized governance controls and template standardization to support consistent vendor negotiation and license management practices.
The rollout focused on integrating CLM processes with procurement and strategic sourcing workflows to improve contract-to-sourcing coordination and license cost governance. Operational coverage concentrated on Strategic Vendor Management, complex purchasing, and strategic sourcing functions, with ongoing configuration and outsourcing support to iterate on business rules and templates.
Governance and deployment used an agile development outsourcing model, with the Strategic Vendor Manager leading continuous improvements since August 2023. Explicit outcomes called out in implementation notes include license cost optimization and notable savings on key vendors, and the CLM contribution to cost and cash sustainability through more disciplined contract and sourcing governance.
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Rituals eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Rituals SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2022 | 2023 |
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Supply Chain Management | SCM |
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2024 | 2024 |
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Rituals CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Rituals ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Rituals TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Rituals PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Rituals IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Rituals CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rituals
| First Name | Last Name | Title | Function | Department | Phone | |
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Head, HR UK and Ireland (United Kingdom) | Director | HR | |
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HR Director | Director | HR | |
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Manager, HR Services | Manager | HR | |
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CFO | CXO | Finance | |
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International Tax Manager | Manager | Finance | |
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Head of Tac | Director | Finance | |
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Group Controller | Director | Finance | |
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Apps Being Evaluated by Rituals Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rituals IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rituals digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Rituals Technographics
Rituals is a Retail organization based in Netherlands,
with around 8000 employees and annual revenues of $1.84 billion.
Rituals operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Zoom and Coupa Contract Lifecycle Management,
covering areas like ERP Financial, Audio Video and Web Conferencing and Contract Lifecycle Management.
Rituals has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Zoom Video Communications and Coupa Software.
Rituals recently adopted applications including
RELEX Living Retail Platform in 2024, Coupa Contract Lifecycle Management in 2023 and Microsoft Dynamics 365 for Finance and Operations in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rituals’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rituals’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rituals technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.