Road Scholar
11 Avenue de Lafayette,
Boston, 2111, MA,
United States
Boston, 2111, MA,
United States
1 800-454-5768
Leisure and Hospitality
Road Scholar Technographics
Road Scholar Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Road Scholar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Road Scholar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Road Scholar has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2017, Optimizely Content Marketing Platform for Content Management in 2022, Coveo Qubit CommerceAI for Personalization and Product Recommendations in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Road Scholar is running and its propensity to invest more and deepen its relationship with MicroStrategy , Optimizely , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Road Scholar revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Road Scholar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Road Scholar Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2017 | 2018 |
In 2017, Road Scholar implemented MicroStrategy ONE Analytics as its enterprise analytics platform. The MicroStrategy ONE Analytics deployment targeted Analytics and BI use across reporting and dashboard development, with a clear emphasis on driving customer satisfaction and user adoption.
The implementation focused on centralized report and dashboard development, a governed metadata layer for consistent metrics, and a mix of curated and self-service analytics capabilities. Development practices emphasized reusable report templates, interactive dashboards, and visualization standards to make analytics more engaging for end users.
Operational coverage included analytics consumption across program operations, customer-facing teams, and business intelligence functions, drawing data from Road Scholar operational data sources. The deployment organized access through role-based controls and a report catalog to streamline discoverability and reduce duplication.
Governance and rollout prioritized user adoption through structured training, report development best practices, and a governance forum to manage requirements and content lifecycle. Road Scholar credits the MicroStrategy ONE Analytics implementation with improving customer satisfaction, expanding user adoption, and making analytics more interesting and usable for its end users.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Content Marketing Platform | Content Management | Content Management | n/a | 2022 | 2023 |
In 2022, Road Scholar implemented Optimizely Content Marketing Platform to centralize content planning, collaboration and publishing for its marketing organization in the United States. The initiative targeted Content Management capabilities to unify editorial workflows, asset orchestration and scheduled publishing across the marketing function.
The Optimizely Content Marketing Platform was integrated with Optimizely CMS, Optimizely DAM, Optimizely Web Experimentation and Optimizely Data Platform to create an end to end content supply chain. Configuration emphasized editorial planning modules, collaborative review and approval workflows, asset linking to DAM and experiment instrumentation tied to the experimentation and data layers for content performance measurement.
Operational governance centralized content ownership within marketing and standardized editorial processes to streamline the content supply chain across U.S. operations. The Optimizely case study documents product usage and reports a 38% page speed improvement and a 30% uplift in conversion for March 2023 through March 2024 after adopting the integrated solution.
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coveo | Legacy | Coveo Qubit CommerceAI | Personalization and Product Recommendations | eCommerce | n/a | 2021 | 2021 |
In 2021 Road Scholar implemented Coveo Qubit CommerceAI on its public website. The deployment centers on Coveo Qubit CommerceAI within the Personalization and Product Recommendations category to support digital marketing and e-commerce business functions.
The implementation configures on-site personalization and product recommendation capabilities, including real-time behavioral personalization, recommendation engine driven merchandising, and campaign segmentation and targeting workflows. Road Scholar uses the Coveo Qubit CommerceAI application to deliver contextual product and content recommendations through website-facing recommendation modules and personalization rules, while maintaining editorial controls for merchandising and campaign managers.
Operational ownership sits with digital marketing and web operations teams, with governance focused on segmentation strategy, personalization rulebooks, and change control for recommendation campaigns. The rollout was executed as a website integration of Coveo Qubit CommerceAI, instrumenting on-site recommendation components and operationalizing personalization workflows across the organization’s e-commerce and marketing functions.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Road Scholar
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Road Scholar Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Road Scholar Technographics
Road Scholar is a Leisure and Hospitality organization based in United States,
with around 500 employees and annual revenues of $100.0 million.
Road Scholar operates a diverse technology stack with applications such as
MicroStrategy ONE Analytics, Optimizely Content Marketing Platform and Coveo Qubit CommerceAI,
covering areas like Analytics and BI, Content Management and Personalization and Product Recommendations.
Road Scholar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MicroStrategy, Optimizely and Coveo.
Road Scholar recently adopted applications including
Optimizely Content Marketing Platform in 2022, About Livefyre in 2021 and Coveo Qubit CommerceAI in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Road Scholar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Road Scholar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Road Scholar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.