List of Optimizely Content Marketing Platform Customers
Optimizely
119 5th Avenue, 7th Floor,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 603-594-0249
Professional Services
1500
$400M
Since 2010, our global team of researchers has been studying Optimizely Content Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimizely Content Marketing Platform for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimizely Content Marketing Platform for Content Management include: NEOM, a Saudi Arabia based Government organisation with 6000 employees and revenues of $1.50 billion, Hunter, a United States based Automotive organisation with 1445 employees and revenues of $700.0 million, Road Scholar, a United States based Leisure and Hospitality organisation with 500 employees and revenues of $100.0 million, AJ Produkter, a Sweden based Distribution organisation with 78 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using Optimizely Content Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optimizely Content Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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AJ Produkter | Distribution | 78 | $8M | Sweden | Optimizely | Optimizely Content Marketing Platform | Content Management | 2022 | n/a | In 2022, AJ Produkter implemented Optimizely Content Marketing Platform as its Content Management solution. The implementation centralized marketing operations and workflows across approximately 20 European markets, improving collaboration for the marketing team in Sweden and the wider EMEA region. The Optimizely Content Marketing Platform deployment emphasized centralized content authoring, workflow orchestration, and editorial governance to support multi-market localization and campaign coordination. Core Content Management capabilities were configured to support campaign planning, content lifecycle management, approval workflows, and experimentation pathways to align regional variants with corporate templates. Optimizely customer materials list Optimizely Content Marketing Platform as the product in use and note AJ Produkter's plans to further integrate the CMP with their CMS and expand experimentation. Operational governance centers on centralized editorial workflows and localization controls, with rollout and content ownership aligned to regional marketing teams across EMEA to standardize processes and collaboration. | |
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Hunter | Automotive | 1445 | $700M | United States | Optimizely | Optimizely Content Marketing Platform | Content Management | 2019 | n/a | In 2019 Hunter Engineering began a partnership with Optimizely and deployed the Optimizely Content Marketing Platform as part of an Optimizely One implementation to modernize marketing, e-commerce and content workflows in the United States. The engagement combined Optimizely Content Marketing Platform capabilities with Optimizely CMS and Commerce Connect, and the redesigned site launched in Q1 2020. This implementation is positioned in the Content Management category and served the companywide digital presence and commerce interactions for marketing and sales enablement. The implementation emphasized CMS configuration, content modeling, editorial workflow automation and marketing orchestration typical of Content Management platforms. Optimizely CMS provided page and asset management while Commerce Connect linked storefront and product content to transactional processes, enabling unified content and commerce publishing and campaign-driven content updates. The deployment standardized content governance and authoring roles across marketing and product teams to support ongoing editorial cadence and promotional schedules. Integrations were focused on commerce connectivity via Optimizely Commerce Connect to surface product information and support order flows, while the platform fed lead capture and digital marketing workflows for the marketing organization. Operational coverage centered on Hunter Engineering teams responsible for digital marketing and e-commerce across the United States, aligning content operations with demand generation and online ordering channels. The architecture balanced a cloud-first CMS with commerce integration to centralize content delivery and reduce duplicative editorial effort. Governance and rollout followed a staged partnership model beginning in 2019 with a public launch in Q1 2020, formalizing content ownership, approval workflows and campaign release processes. The Optimizely case study reports explicit outcomes from the implementation, including an 88% increase in digital leads, 72% more site traffic and approximately 20% month on month order growth. | |
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NEOM | Government | 6000 | $1.5B | Saudi Arabia | Optimizely | Optimizely Content Marketing Platform | Content Management | 2023 | Starcom | In 2023, NEOM implemented Optimizely Content Marketing Platform to support a content-first strategy and scale communications across its resident community, using the Content Management solution to centralize content operations and stewardship. The selection announced August 7, 2023 followed a strategic push to increase brand awareness during an ambitious construction timeline, and the Optimizely Content Marketing Platform deal is reported among the largest in Optimizely history. NEOM configured the Optimizely Content Marketing Platform to manage an end-to-end content lifecycle, explicitly covering strategy, planning, prioritization, progression, release management and localization. The implementation emphasizes content reuse and the curation of a single source of truth via a Data Asset Manager, enabling marketing teams to author, version and stage content across campaign and communications workflows typical of Content Management deployments. NEOM partnered with Starcom to evaluate CMP options and to consult on platform selection and adoption, with Starcom supporting requirement definition and vendor comparison. Operational coverage extends across NEOM marketing and communications functions and into partner collaboration, with the platform positioned as the de facto tool for content-related processes across the organization as it scales through construction and resident community engagement phases. Governance and workflow changes focus on centralizing content ownership, standardizing release and localization processes, and enabling cross-team collaboration to reduce operational overhead. Stated outcomes include powering greater agility, increasing content reuse and supporting broader brand awareness objectives, with the Optimizely Content Marketing Platform intended to support NEOM’s content processes from initial strategy through publication and asset management. | |
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Leisure and Hospitality | 500 | $100M | United States | Optimizely | Optimizely Content Marketing Platform | Content Management | 2022 | n/a |
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Buyer Intent: Companies Evaluating Optimizely Content Marketing Platform
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Optimizely Content Marketing Platform. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Optimizely Content Marketing Platform for Content Management include:
- Hg Capital US, a United States based Banking and Financial Services organization with 280 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Optimizely Content Marketing Platform Coverage
Optimizely Content Marketing Platform is a Content Management solution from Optimizely.
Companies worldwide use Optimizely Content Marketing Platform, from small firms to large enterprises across 21+ industries.
Organizations such as NEOM, Hunter, Road Scholar and AJ Produkter are recorded users of
Optimizely Content Marketing Platform for Content Management.
Companies using Optimizely Content Marketing Platform are most concentrated in Government, Automotive and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Optimizely Content Marketing Platform are most concentrated in Saudi Arabia, United States and Sweden, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Optimizely Content Marketing Platform across Americas, EMEA, and APAC.
Companies using Optimizely Content Marketing Platform range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 0%.
Customers of Optimizely Content Marketing Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Optimizely Content Marketing Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Content Management.