Rocket Companies
1050 Woodward Avenue,
Detroit, 48226, MI,
United States
Detroit, 48226, MI,
United States
1 313-373-7990
Banking and Financial Services
Rocket Companies Technographics
Rocket Companies Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rocket Companies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14700 Rocket Companies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rocket Companies has purchased the following applications: Rocket Money for Subscription and Recurring Billing in 2021, Workday Absence Management for Absence and Leave Management in 2019, Tableau for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rocket Companies is running and its propensity to invest more and deepen its relationship with Rocket Money , Workday , Advanced Technology Services or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rocket Companies revenues, which have grown to $3.65 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rocket Companies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rocket Companies Tech Stack and Enterprise Applications
Rocket Companies ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket Money | Legacy | Rocket Money | Subscription and Recurring Billing | ERP | n/a | 2021 | 2021 |
In 2021 Rocket Companies acquired Truebill and integrated it into the Rocket platform, rebranding the product as Rocket Money. Rocket Companies implemented Rocket Money as a Subscription and Recurring Billing application to support consumer financial-wellness offerings in the United States.
The Rocket Money implementation centers on subscription management and recurring-billing capabilities supporting premium membership commerce and personal finance subscription management. Functional coverage, inferred from the acquisition and rebrand into the Rocket ecosystem, includes membership lifecycle management, billing orchestration for recurring charges, plan and subscription configuration, and automated payment scheduling and retry logic typical of Subscription and Recurring Billing systems.
Operationally the Rocket Money instance was embedded into Rocket platform consumer account and enrollment flows, aligning billing for premium memberships with Rocket customer identity and product access controls. Governance and rollout emphasized product and compliance coordination within consumer banking and product teams, data sharing and consent for account linkage, and centralized billing operations to unify membership billing under the Rocket Companies consumer product suite.
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Rocket Companies HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019 Rocket Companies implemented Workday Absence Management as part of its broader Workday HCM deployment, placing the solution squarely within Absence and Leave Management to govern leave administration and absence tracking across HR and payroll processes. Workday Absence Management was configured to support core absence workflows and entitlement rules, establishing the application as the central system for time off balances, leave requests, and approval routing within the HR technology stack.
Configuration work emphasized integration with adjacent Workday modules, leveraging existing Payroll, Time, Performance, and Core HCM capabilities to align absence data with pay processing and timekeeping records. Functional configurations included eligibility rules, absence plans and calendars, period accruals, and automated approval workflows, reflecting standard Absence and Leave Management functional patterns implemented inside Workday HCM.
Operational ownership and coverage extended across multiple business units in the Dan Gilberts Family of Companies, with HR, payroll, and HRIS teams engaged in solution design and ongoing operations. The implementation drew on cross-functional collaboration, with the HRIS analyst facilitating solution focused meetings and building relationships with business partners to capture requirements and map absence processes to system functionality.
Governance and sustainment emphasized data standards, team pillars, and knowledge transfer, with regular cross training across Payroll, Time, Absence, Performance, and Core modules to maintain operational continuity. Rollout and ongoing support were structured around configured business processes and documented workflows, enabling teams to manage leave administration within Workday Absence Management while preserving consistent data and operational practices.
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Applicant Tracking System | HCM |
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2018 | 2018 |
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Benefits Administration | HCM |
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2019 | 2019 |
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Candidate Relationship Management | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2019 | 2019 |
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Employee Engagement | HCM |
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2020 | 2020 |
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Employee Experience, Employee Engagement | HCM |
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2023 | 2024 |
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Learning and Development | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2015 | 2015 |
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Offboarding | HCM |
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2020 | 2020 |
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Onboarding | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2019 | 2019 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Analytics | HCM |
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2020 | 2020 |
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Rocket Companies Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021 Rocket Companies implemented Tableau as its Analytics and BI platform. Tableau was positioned to provide interactive visualization and self-service reporting for business analysts and line-of-business stakeholders across multiple concurrent initiatives.
The implementation emphasized standard Tableau capabilities including published data sources, centralized workbooks, dashboard design, and embedded calculated fields for business metrics. A Business Analyst on the program conducted interviews with key business users to collect requirements, reviewed files and records to inform development requests, maintained a project schedule across initiatives, and built a knowledgebase to capture configuration and requirements artifacts.
Operational integration in the environment included connections to BIG Data platforms for core data feeds and ingestion of telemetry and log-derived metrics from Splunk, with Test Data Management practices applied during development and Postman used for API validation. The implementation also operated alongside inRule for business rule articulation and orchestration of decision logic where business partners required rule-driven outputs for dashboards.
Governance and rollout were supported by routine stakeholder meetings, documented requirements and a maintained knowledgebase to drive consistent workbook standards and data source usage. The deployment targeted business analytics and operational reporting functions, with governance focused on requirements traceability, schedule adherence, and cross-team coordination rather than technology replacement narratives.
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Rocket Companies Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Rocket Companies CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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Rocket Companies ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Rocket Companies Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2020 | 2020 |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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Rocket Companies SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2016 | 2016 |
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Rocket Companies TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2021 | 2021 |
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Rocket Companies PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Rocket Companies IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Database Management | IaaS |
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2021 | 2021 |
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Rocket Companies CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rocket Companies
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rocket Companies Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rocket Companies IT executives and key decision makers. This section highlights Rocket Companies's latest recorded technology evaluations, including Inova Payroll for Payroll on 2025-11-18 and IgniteTech OneSpot for Content Management on 2025-04-14. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rocket Companies digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-18 | Rocket Companies | Evaluated | Inova Payroll | Inova Payroll | Payroll | HCM |
| 2025-04-14 | Rocket Companies | Evaluated | IgniteTech | IgniteTech OneSpot | Content Management | Content Management |
FAQ - APPS RUN THE WORLD Rocket Companies Technographics
Rocket Companies is a Banking and Financial Services organization based in United States,
with around 14700 employees and annual revenues of $3.65 billion.
Rocket Companies operates a diverse technology stack with applications such as
Rocket Money, Workday Absence Management and Tableau,
covering areas like Subscription and Recurring Billing, Absence and Leave Management and Analytics and BI.
Rocket Companies has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rocket Money, Workday and Tableau Software.
Rocket Companies recently adopted applications including
UKG Great Place to Work Emprising in 2023, Zoom in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rocket Companies’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rocket Companies’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rocket Companies technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.