Rocket Fuel
1900 Seaport Blvd,
Redwood City, 94063, CA,
United States
Redwood City, 94063, CA,
United States
1 650-595-1300
Professional Services
Rocket Fuel Technographics
Rocket Fuel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rocket Fuel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1041 Rocket Fuel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rocket Fuel has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Adobe Connect for Audio Video and Web Conferencing in 2017, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rocket Fuel is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rocket Fuel revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rocket Fuel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rocket Fuel Tech Stack and Enterprise Applications
Rocket Fuel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Rocket Fuel implemented Oracle NetSuite ERP for ERP Financial functions across its finance organization. The deployment targeted the companys US corporate finance and accounting operations for a professional services firm with roughly 1,041 employees.
The Oracle NetSuite ERP implementation centered on core financial modules, including general ledger, accounts payable, accounts receivable, billing and revenue management, fixed asset accounting, and cash management. Configuration work emphasized a standardized chart of accounts, multi-book accounting capability and automated journal entry workflows to support period close and revenue recognition processes.
Deployment used Oracle NetSuite ERP as a cloud SaaS platform, consolidating transactional finance and billing processing into a single application instance. Operational coverage focused on finance, accounting, revenue operations and billing teams, aligning transactional posting, invoice generation and receivables management within the ERP Financial platform.
Governance and process changes established centralized financial controls, role based access and structured month end procedures to improve auditability and control. The implementation narrative for Oracle NetSuite ERP reflects a category aligned approach to accounting automation, billing orchestration and close governance for a mid market professional services organization.
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Rocket Fuel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Rocket Fuel implemented Adobe Connect on its public website as its Audio Video and Web Conferencing solution. The deployment of Adobe Connect is fronted by web-accessible session links and web pages embedded on Rocket Fuel's site, enabling browser-based attendance without requiring a separate client download.
Adobe Connect is used to deliver core conferencing capabilities typical of the Audio Video and Web Conferencing category, including live web meetings, webinar hosting, screen and content sharing, session recording, and participant management. The implementation focuses on web delivery and session orchestration for client-facing and web-based event workflows, with governance implied through web access controls and hosted session administration via Adobe Connect.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Rocket Fuel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Rocket Fuel implemented DocuSign eSignature in a Digital Signing capacity to provide electronic signature capability directly on its public website. DocuSign eSignature is embedded to capture electronic signatures for online forms and customer-facing agreement workflows, using embedded signing and document routing patterns typical of the Digital Signing category.
The implementation architecture centers on embedding DocuSign eSignature into web pages to enable remote signing, signer authentication, and audit trail capture, with standard eSignature workflows configured to present documents and record signature provenance. This deployment supports customer-facing contract flows and digital intake processes and includes governance emphasis on auditability and compliant signature records consistent with electronic signature best practices.
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Rocket Fuel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Rocket Fuel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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Rocket Fuel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Rocket Fuel
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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CTO | CXO | Finance | |
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VP of Marketing | VP | Marketing | |
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CTO | CXO | Finance | |
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Director of Engineering | Director | Finance | |
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Vice President Engineering Data Science | VP | IT | |
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Director, Data Science | Director | IT | |
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Apps Being Evaluated by Rocket Fuel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rocket Fuel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rocket Fuel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rocket Fuel Technographics
Rocket Fuel is a Professional Services organization based in United States,
with around 1041 employees and annual revenues of $100.0 million.
Rocket Fuel operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Adobe Connect and DocuSign eSignature,
covering areas like ERP Financial, Audio Video and Web Conferencing and Digital Signing.
Rocket Fuel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Adobe Systems and Docusign.
Rocket Fuel recently adopted applications including
DocuSign eSignature in 2021, Microsoft 365 in 2019 and Cisco Webex Meetings in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rocket Fuel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rocket Fuel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rocket Fuel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.