Rough Country
2450 Huish Rd,
Dyersburg, 38024, TN,
United States
Dyersburg, 38024, TN,
United States
1 800-222-7023
Manufacturing
Rough Country Technographics
Rough Country Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rough Country and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Rough Country employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rough Country has purchased the following applications: SAP Business One for ERP Financial in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rough Country is running and its propensity to invest more and deepen its relationship with SAP , Affirm , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rough Country revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rough Country intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rough Country Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | Softengine | 2016 | 2016 |
In 2016, Rough Country implemented SAP Business One in the ERP Financial category, engaging Softengine as the systems integrator. The deployment combined SAP Business One with a suite of add-on products configured as an integrated application layer to unify transactional processes across finance, order-to-cash, purchasing and inventory control. Implementation focused on core financial management, inventory and order processing modules, and analytics and reporting capabilities within SAP Business One and the add-ons. The rollout targeted finance, operations, customer service and IT, aligning system configuration with manufacturing and distribution workflows.
Softengine led configuration work that consolidated reporting, orchestrated cross-functional workflows and centralized data to enable timelier and more accurate reporting. Chad Enochs, IT Manager and Marketing Director, reported that reporting became timelier and more accurate, business processes were totally integrated and customer service improved to the highest level the company had seen, and the organization expressed confidence that SAP Business One will scale with the business. Governance activities emphasized standardized workflows and centralized transaction processing to support cross-functional visibility and operational control. The implementation represents an ERP Financial deployment centered on integrated transactional modules, partner-led add-on integration and company-wide operational coverage.
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Rough Country deployed LivePerson Conversational Cloud on their website. The LivePerson Conversational Cloud implementation provides Chatbots and Conversational AI capabilities embedded in their customer-facing storefront, enabling automated messaging alongside live chat on product and sales pages.
Configuration included conversational flows and automated response scripting, together with live agent handoff workflows and an agent console for human escalation. The architecture uses an embedded web chat widget that connects to LivePerson Conversational Cloud endpoints and a cloud-hosted management console for conversation orchestration and reporting, with operational ownership assigned to customer support and online sales teams to manage messaging workflows and moderation rules.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Rough Country implemented Microsoft 365 to provide cloud-hosted collaboration services across the organization. The deployment identifies Microsoft 365 as the application and Collaboration as the Apps Category, and the company website references active use of Microsoft 365 for corporate communications and content handling.
The implementation leverages core Microsoft 365 capabilities aligned to the Collaboration category, including corporate email, SharePoint based document libraries for content management, OneDrive style file sync and storage, and Teams style real time communication and meetings. Operational coverage targets corporate business functions such as communications, document management, and administrative operations within the US manufacturing organization, with governance constructed around centralized identity and access controls, mailbox administration, and permissions driven document workflows to manage collaboration and information lifecycle.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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Product Review Management | eCommerce |
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2015 | 2015 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rough Country
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Rough Country Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Rough Country Technographics
Rough Country is a Manufacturing organization based in United States,
with around 100 employees and annual revenues of $9.0 million.
Rough Country operates a diverse technology stack with applications such as
SAP Business One, LivePerson Conversational Cloud and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Rough Country has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, LivePerson and Microsoft.
Rough Country recently adopted applications including
Zendesk Service in 2021, Oracle Netsuite Bronto Marketing Platform in 2021 and Klaviyo in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rough Country’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rough Country’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rough Country technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.