Royal Truck & Trailer
28930 Wixom Rd,
Wixom, 48393, MI,
United States
Wixom, 48393, MI,
United States
1 248-773-3773
Automotive
Royal Truck & Trailer Technographics
Royal Truck & Trailer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Royal Truck & Trailer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Royal Truck & Trailer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Royal Truck & Trailer has purchased the following applications: Karmak Fusion for Dealership Management in 2016, Microsoft 365 for Collaboration in 2020, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Royal Truck & Trailer is running and its propensity to invest more and deepen its relationship with Karmak , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Royal Truck & Trailer revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Royal Truck & Trailer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Royal Truck & Trailer Tech Stack and Enterprise Applications
Royal Truck & Trailer ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Karmak | Legacy | Karmak Fusion | Dealership Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 Royal Truck & Trailer implemented Karmak Fusion for Dealership Management at its Wixom, Michigan location and maintained operational use through March 2020. The initial deployment focused on finance and customer account operations within the dealer environment, with primary ownership by Accounts Receivable personnel at the Wixom site. Royal Truck & Trailer Karmak Fusion Dealership Management supported Accounts Receivable and cash reconciliation workflows.
Karmak Fusion was configured to manage accounts receivable, invoice entry, daily cash folder reconciliation, bank reconciliation, and collections case tracking. Functional capabilities used included customer account maintenance, invoice posting to support Accounts Payable workflows, and month end closing journal entry processing, reflecting standard Dealership Management finance and accounting functionality.
Operational controls emphasized daily bank checks for wire transfers with corresponding updates to customer records and procedural support for filing small claims on delinquent accounts as part of collections governance. The implementation covered day to day cash management, reconciliations, and month end close activities for the Wixom site, with processes documented for account maintenance, collections escalation, and bank reconciliation workflows.
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Royal Truck & Trailer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Royal Truck & Trailer deployed Microsoft 365 as its primary Collaboration platform to support internal communication and document workflows. The company website explicitly references Microsoft 365 usage, indicating that cloud-hosted collaboration services are part of the organization for both staff-facing and web-linked assets. Royal Truck & Trailer Microsoft 365 Collaboration supports corporate email, document management, and synchronous communication functions across the organization.
The implementation reflects a tenant based cloud deployment of Microsoft 365, leveraging standard Collaboration capabilities such as Exchange Online for email, SharePoint Online and OneDrive for document storage and content management, and Microsoft Teams for real time meetings and messaging. Governance is organized through centralized account provisioning and role based access control using Microsoft 365 identity and administration features to manage mailbox and document permissions. The scope of the deployment centers on internal collaboration and content lifecycle management for the company employee base.
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Royal Truck & Trailer eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Royal Truck & Trailer implemented WooCommerce on its public website to enable an eCommerce storefront for trailers and parts. The deployment is a WordPress based storefront using the WooCommerce application, positioning Royal Truck & Trailer to manage online product listings and transactional flows through the site.
The implementation leverages standard WooCommerce functional modules, including product catalog management, shopping cart and checkout, order management, and administrative reporting. Typical category-aligned capabilities such as tax and shipping calculation, configurable product attributes, and basic inventory controls appear to be active to support online sales and product presentation.
Architecturally WooCommerce is embedded within the company website CMS, serving as the primary online sales layer for the business, and it interfaces with the web hosting environment and the site administration console. Operational scope covers online sales and customer-facing order capture, impacting sales, parts inventory visibility, and customer service workflows.
Governance is centered on site and store administration, with order processing and customer communications managed through the WooCommerce admin interface, requiring defined user roles and order handling procedures. Royal Truck & Trailer WooCommerce eCommerce supports commercial functions for online vehicle and parts sales while consolidating transactional and catalog management into the website platform.
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Royal Truck & Trailer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2021 | 2021 |
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Royal Truck & Trailer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Royal Truck & Trailer
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Royal Truck & Trailer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Royal Truck & Trailer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Royal Truck & Trailer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Royal Truck & Trailer Technographics
Royal Truck & Trailer is a Automotive organization based in United States,
with around 150 employees and annual revenues of $12.0 million.
Royal Truck & Trailer operates a diverse technology stack with applications such as
Karmak Fusion, Microsoft 365 and WooCommerce,
covering areas like Dealership Management, Collaboration and eCommerce.
Royal Truck & Trailer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Karmak, Microsoft and Automattic.
Royal Truck & Trailer recently adopted applications including
WooCommerce in 2021, Automattic Jetpack CRM in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Royal Truck & Trailer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Royal Truck & Trailer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Royal Truck & Trailer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.