AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Royal Unibrew Tech Stack and Enterprise Applications

Royal Unibrew Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
In 2018, Royal Unibrew implemented Microsoft 365 to consolidate its Collaboration tooling across the organization. The deployment of Microsoft 365 establishes a unified Collaboration platform for Royal Unibrew, and the vendor name Microsoft 365 appears in the company website source as evidence of active use. The implementation centers on core Collaboration capabilities within Microsoft 365, focusing on enterprise email, document management, and real time teamwork. Typical functional modules leveraged include Exchange Online for messaging, SharePoint for content repositories and intranet, and Microsoft Teams for meetings and threaded collaboration, with browser and mobile access patterns consistent with web referenced deployments. Operationally the Microsoft 365 deployment supports corporate collaboration workflows across Royal Unibrew, aligning messaging, file sharing, and meeting orchestration under a single Collaboration platform. Governance and user access are expected to follow standard Microsoft 365 practices for identity and content control, while the presence of Microsoft 365 on the corporate website indicates organization wide adoption of the Microsoft 365 Collaboration stack.
Royal Unibrew CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP CRM CRM CRM n/a 2010 2010
Royal Unibrew in 2010 selected and deployed SAP CRM (CRM) to replace a legacy customer management system. The implementation engaged an SAP SCM/CRM consultant and focused on core CRM functional areas—sales force automation, marketing campaign management and customer service—packaged as SAP CRM modules. Rollout targeted customer-facing operations across the organization to consolidate and standardize CRM workflows.
Marketing Automation CRM 2021 2021
Marketing Automation, Customer Data Platform CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2019 2019
Royal Unibrew IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Royal Unibrew in 2014 selected Microsoft Azure Cloud Services as its application hosting and computing platform, replacing a legacy hosting environment. The deployment consolidated the company’s public-facing website and associated web applications onto Azure, standardizing web hosting and compute workloads in Microsoft’s cloud. Implementation scope is focused on website hosting and cloud-based application compute for Royal Unibrew’s digital presence (Application Hosting and Computing Services).
Royal Unibrew CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Royal Unibrew

First Name Last Name Title Function Department Email Phone
Senior Controller Director Finance
Head of Accounts Receivables Director Finance
Strategic Sourcing Manager Manager Procurement
IT-Chef / CIO CXO Finance
President & CEO CXO Finance
Head of Commercial Controlling Director Finance
CFO CXO Finance
Procurement Director Director Procurement
IT Operations Manager Manager IT
Head of Controlling Director Finance
Supply Chain Director Director Supply Chain
Treasury Controller Director Treasury

Apps Being Evaluated by Royal Unibrew Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Royal Unibrew IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Royal Unibrew digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Royal Unibrew Technographics
Royal Unibrew is a Consumer Packaged Goods organization based in Denmark, with around 2890 employees and annual revenues of $1.42 billion.
Royal Unibrew operates a diverse technology stack with applications such as Microsoft 365, SAP CRM and Microsoft Azure Cloud Services, covering areas like Collaboration, CRM and Application Hosting and Computing Services.
Royal Unibrew has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and SAP.
Royal Unibrew recently adopted applications including Intuit Mailchimp in 2021, MarketingPlatform in 2021 and Salesforce Sales Cloud in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Royal Unibrew’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Royal Unibrew’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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