rue21
800 Commonwealth Dr #100,
Warrendale, 15086, PA,
United States
Warrendale, 15086, PA,
United States
1 888-871-2744
Retail
rue21 Technographics
rue21 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by rue21 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6200 rue21 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that rue21 has purchased the following applications: Infor Lawson for ERP Financial in 2014, ADP SmartCompliance for Payroll Tax Compliance in 2018, Epicor Eagle for Retail Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems rue21 is running and its propensity to invest more and deepen its relationship with Infor , ADP , Epicor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing rue21 revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for rue21 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
rue21 Tech Stack and Enterprise Applications
rue21 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor Lawson | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, rue21 implemented Infor Lawson as its ERP Financial platform to consolidate corporate accounting and cost control for its multi unit retail operations. The deployment positioned Infor Lawson as the primary financial ledger and transaction engine for accounts payable, accounts receivable, general ledger, cost accounting, inventory accounting, and statutory financial reporting.
Infor Lawson was configured to support standard ERP Financial workflows, including transaction posting, period close sequencing, cost of goods sold accounting, and financial consolidation processes. Configuration emphasized accounting ledgers and data extraction capabilities, with advanced Excel and data mining cited in hiring criteria to support reporting, journal entry preparation, and reconciliations.
Operational coverage centered on corporate finance, cost and inventory accounting teams, and multi unit retail corporate functions where cost and inventory accountant roles were specifically mapped to Lawson responsibilities. Job requirements highlighted retail multi unit experience, a bachelor degree in accounting or finance, and Lawson accounting familiarity, indicating a rollout that relied on finance subject matter experts and hands on accounting users.
Governance and process redesign accompanying the Infor Lawson implementation prioritized role based access for accounting staff, standardized month end close procedures, and skill based staffing, as reflected in explicit hiring preferences for candidates with Lawson accounting and Island Pacific experience and three plus years in related accounting roles. Training and recruitment emphasis shows the program aligned operational controls with the ERP Financial system and expected proficiency in ERP driven accounting workflows.
|
rue21 HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP SmartCompliance | Payroll Tax Compliance | HCM | n/a | 2018 | 2018 |
In 2018, rue21 implemented ADP SmartCompliance as a central element of its Payroll Tax Compliance platform. The deployment was administered through the companys HRIS team, where a System Administrator managed ADP Portal, ADP Enterprise, ADP SmartCompliance, and the iCIMS Applicant Tracking System to support payroll and HR operations across the United States.
ADP SmartCompliance was configured to handle core payroll tax compliance workflows, including automated tax filing and e filing orchestration, multi state withholding setup, and tax notice management within the broader ADP environment. Configuration work focused on aligning tax profiles to pay rules and establishing automated remittance and reporting routines typical of a Payroll Tax Compliance solution.
The implementation operated as part of an integrated HRIS stack, with ADP Portal and ADP Enterprise providing payroll and employee master data that fed ADP SmartCompliance, and iCIMS supplying onboarding and new hire data into the same data flows. Operational coverage centered on HR, payroll, and talent acquisition functions, with data synchronization and role based access controls to maintain payroll tax data integrity.
Governance and operational ownership rested with the HRIS System Administrator, who instituted audit trails, exception workflows for tax notices, and process controls for filing and remittance approvals. Change management emphasized configuration governance for tax jurisdiction rules and ongoing coordination between payroll operations and HR to keep compliance settings aligned with hiring and payroll changes.
|
rue21 ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Epicor | Legacy | Epicor Eagle | Retail Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 rue21 implemented Epicor Eagle as its Retail Management platform. The initiative concentrated on modernizing store point of sale and aligning store operations with corporate finance and real estate applications, with the business systems team driving configuration and support.
The implementation included an upgrade path for Epicor POS technology, specifically the project upgrade from CRS 2.5 to Epicor Store 6.4 and the introduction of a secure payment module. Epicor Eagle was configured to support point of sale transactions, inventory control, merchandising workflows, and centralized pricing and promotions consistent with Retail Management functional expectations.
Integrations were executed to connect Epicor Eagle to rue21s existing application estate, including payments gateway connections to AJB and CyberSource, and interfaces to Accruent for real estate and lease management and Lawson S3 for finance. These integrations supported end to end transaction flows from store checkout through financial posting and lease reporting.
Operational governance and ongoing application stewardship were established during the Jan 2015 to Jul 2016 period, with a Senior Business System Analyst role focused on support and enhancement of corporate applications. Change control and release coordination centered on POS and payment module updates, embedding operational support processes for store and corporate teams.
|
rue21 Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2015 | 2018 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2018 | 2018 |
|
rue21 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
rue21 Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Enterprise Content Management | Content Management |
|
2020 | 2020 |
|
rue21 eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
rue21 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
rue21 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2013 | 2013 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
rue21 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Digital Workspace | IaaS |
|
2015 | 2015 |
|
rue21 CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at rue21
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Chief Analytics Officer | CXO | Finance | |
|
|
|
Director, eCommerce Analytics & Product Management | Director | Finance | |
|
|
|
Manager - Business Analytics and Planning | Manager | IT | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Director of Finance- Risk and Compliance, Internal Audit and Procurement | Director | Procurement | |
|
|
|
Associate Director Of Operational Finance | Director | Finance | |
|
|
|
Vice President of Information Technology for Omni Channel Systems | VP | IT | |
|
|
|
Accounts Payable Manager | Manager | Finance | |
|
|
|
Senior Director/Controller | Director | Finance | |
|
|
|
VP of FInancial Planning | VP | Finance | |
|
|
|
Senior Vice President of Human Resources & Legal, General Counsel and Corporate Secretary | VP | HR | |
|
|
|
Senior Director Talent Strategy | Director | HR | |
|
|
|
SVP - Supply Chain/Logistics | VP | Supply Chain | |
|
|
|
Director of IT Operations & Store Services | Director | IT | |
|
|
|
Vice President Information Technology | VP | IT | |
|
|
|
IT Security Manager | Manager | IT | |
|
|
|
Senior Director of IT Applications/Director of Customer Systems | Director | IT | |
|
|
|
CIO | CXO | Finance | |
|
|
|
Senior Vice President Ecommerce & Digital | VP | Sales | |
|
|
|
Director, eCommerce IT Systems | Director | IT | |
|
|
|
Senior Vice President Merchandise Planning & Allocation + Interim Head of Ecommerce | VP | Sales | |
|
|
|
SVP, CIO | VP | IT | |
|
|
|
CEO | CXO | Finance | |
|
|
|
Senior Director of Corporate FP&A | Director | Finance | |
|
Apps Being Evaluated by rue21 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from rue21 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the rue21 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD rue21 Technographics
rue21 is a Retail organization based in United States,
with around 6200 employees and annual revenues of $1.70 billion.
rue21 operates a diverse technology stack with applications such as
Infor Lawson, ADP SmartCompliance and Epicor Eagle,
covering areas like ERP Financial, Payroll Tax Compliance and Retail Management.
rue21 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, ADP and Epicor.
rue21 recently adopted applications including
Oracle CX Cloud in 2022, Oracle CrowdTwist Loyalty and Engagement in 2022 and Kibo Unified Commerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of rue21’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates rue21’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete rue21 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.