New Braunfels, 78130, TX,
United States
Rush Enterprises, Inc. Technographics
Rush Enterprises, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rush Enterprises, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7116 Rush Enterprises, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rush Enterprises, Inc. has purchased the following applications: iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2022, Adobe Connect for Audio Video and Web Conferencing in 2017, Sitecore CMS for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rush Enterprises, Inc. is running and its propensity to invest more and deepen its relationship with iCIMS , ADP , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rush Enterprises, Inc. revenues, which have grown to $5.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rush Enterprises, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rush Enterprises, Inc. Tech Stack and Enterprise Applications
Rush Enterprises, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | UKG Pro Recruiting (ex UltiPro Recruiting) | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022 Rush Enterprises, Inc. deployed iCIMS Recruit Applicant Tracking System to manage external hiring and candidate engagement. The implementation replaced UKG Pro Recruiting (ex UltiPro Recruiting) and surfaces iCIMS Recruit Applicant Tracking System on Rush Enterprises career pages, with the public careers site hosted at careers-rushenterprises.icims.com.
The deployment focused on Applicant Tracking System capabilities typical to the category, including job requisition posting, candidate sourcing and applicant tracking, career site integration, configurable recruitment workflows, interview scheduling, and basic reporting for recruiting teams. iCIMS Recruit Applicant Tracking System was configured to synchronize job postings and application flows directly through the embedded career site experience, preserving the candidate experience on the company website.
Operational ownership centers on Talent Acquisition and HR hiring managers, with the system used to standardize requisition approvals, candidate status orchestration, and recruiter hiring workflows. Governance emphasized workflow configuration and role based access for recruiters and hiring managers, while compliance and reporting functions were enabled within the iCIMS Recruit Applicant Tracking System to support centralized recruitment operations.
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Core HR | HCM |
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2015 | 2016 |
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Rush Enterprises, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Rush Enterprises, Inc. deployed Adobe Connect to extend web conferencing capabilities through its corporate website. The implementation places Adobe Connect as the primary Audio Video and Web Conferencing channel for external webcasts and internal virtual sessions, surfaced directly on rushenterprises.com.
Adobe Connect was configured to deliver persistent meeting rooms, webinar style webcasts, screen sharing, session recording, and structured content pods for slide and media presentation, supporting training and sales demonstration workflows. The configuration aligns common Audio Video and Web Conferencing functions such as presenter controls, participant management, polls, and on demand recordings.
Operational scope encompasses corporate communications, training, sales enablement, and investor relations, with host provisioning, session scheduling, and content moderation workflows supporting both internal and external audiences. This deployment clarifies the relationship between Rush Enterprises, Inc., Adobe Connect, and the Audio Video and Web Conferencing business functions of corporate communications and training.
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Rush Enterprises, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Rush Enterprises, Inc. implemented Sitecore CMS on its corporate website. The deployment established Sitecore CMS as their Web Content Management solution to centralize digital content and publishing for the organization.
The Sitecore CMS implementation focused on standard Web Content Management functional areas including content authoring and editing, template management, digital asset management, publishing workflows, and experience management and personalization capabilities common to enterprise CMS platforms. Operational ownership centered with marketing and corporate communications teams, while web operations managed platform administration and publishing schedules. Governance incorporated editorial workflows, role based access controls, and staged publishing to support content approval and lifecycle management.
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Rush Enterprises, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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PR and Media Communication | CRM |
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2016 | 2016 |
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Rush Enterprises, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Rush Enterprises, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Rush Enterprises, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Rush Enterprises, Inc.
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Apps Being Evaluated by Rush Enterprises, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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