Saddleback Ltd
12 Apollo Park, Armstrong Way, Yate,
Bristol, BS37 5AH,
United Kingdom
Bristol, BS37 5AH,
United Kingdom
44 14 5428-5285
Distribution
Saddleback Ltd Technographics
Saddleback Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Saddleback Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 58 Saddleback Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Saddleback Ltd has purchased the following applications: SAP Business One for ERP Financial in 2018, Chatra for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Saddleback Ltd is running and its propensity to invest more and deepen its relationship with SAP , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Saddleback Ltd revenues, which have grown to $33.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Saddleback Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Saddleback Ltd Tech Stack and Enterprise Applications
Saddleback Ltd ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Saddleback Ltd implemented SAP Business One as its ERP Financial solution to consolidate finance, inventory, and order management across its UK distribution operations. The deployment addressed needs arising from rapid growth and a portfolio of high end cycling brands, aligning the application with finance, warehouse, ecommerce, and brand services functions.
The SAP Business One implementation focused on core financial modules, inventory and stock control, order management, pricing and currency translation capabilities. Saddleback extended the baseline with the Boyum Usability Pack to add fields, buttons and automation that sped routine processes, and later evaluated an upgrade to SAP Business One Version 9.3 to unlock additional functionality.
Integration work included a structured integration of Produmex WMS by Boyum with SAP Business One to support handheld barcode scanning, faster goods booking, granular SKU breakdowns by size and colour, live stock data feeds, back order reporting and automated invoicing. The architecture connected warehouse operational tooling to SAP Business One financial ledgers and order flows, enabling consistent data for websites and brand reporting.
Governance and operating model changes were driven by IT and Operations through an internal review process and a phased upgrade program. Saddleback engaged Vision33 to plan and execute the Version 9.3 upgrade and Produmex integration, the partner providing roadmap guidance, implementation oversight and ongoing customer relationship management during rollout.
Explicit outcomes cited by Saddleback include tighter stock control, faster warehouse booking, improved traceability and accounting readiness for auditors, and the ability to present instant pricing, stock levels and currency views to external websites and brand partners. The SAP Business One ERP Financial deployment supported Saddlebacks international expansion strategy while avoiding the need for physical assets in new territories.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Saddleback Ltd AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | Chatra | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Saddleback Ltd deployed Chatra on its public website, adopting Chatra as a Chatbots and Conversational AI solution to manage web-based customer interactions. Saddleback Ltd uses Chatra in the Chatbots and Conversational AI category to support sales and customer support business functions, centralizing inbound web inquiries into a conversational channel.
The deployment is centered on an embedded web chat widget, providing real-time messaging, visitor to agent handoff and automated conversational entry points that capture lead details and persist chat transcripts for follow up. Operational coverage is the customer-facing website and the implementation is staffed by sales and support teams, with configuration focused on chat routing, canned responses, and visitor identification workflows common to chat solutions.
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Saddleback Ltd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Saddleback Ltd implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud-hosted Microsoft 365 tenant to centralize core collaboration services for the company's 58 employees, providing cloud email, Office productivity applications, SharePoint-based document libraries, and Microsoft Teams communications as the primary Collaboration capabilities. Microsoft 365 was also used to host and manage content that supports corporate communications and elements surfaced on the public website.
Configuration emphasized tenant-level administration, account provisioning, role-based access controls, and information governance policies for document lifecycle and email retention. Operational coverage spanned core business functions including sales, distribution operations, and administrative staff, with Microsoft 365 serving as the Collaboration backbone for internal communications, document management, and basic identity management across the organization.
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Collaboration | Collaboration |
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2021 | 2021 |
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Saddleback Ltd Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Saddleback Ltd eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Saddleback Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Saddleback Ltd PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Saddleback Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Saddleback Ltd
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance Director | Director | Finance | |
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Managing Director | Director | Finance | |
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Head of Technology and People | Director | HR | |
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Apps Being Evaluated by Saddleback Ltd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Saddleback Ltd IT executives and key decision makers. This section highlights Saddleback Ltd's latest recorded technology evaluations, including Stellar Cyber NDR for Network Detection and Response (NDR) on 2026-02-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Saddleback Ltd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-24 | Saddleback Ltd | Evaluated | Stellar Cyber | Stellar Cyber NDR | Network Detection and Response (NDR) | CyberSecurity |
FAQ - APPS RUN THE WORLD Saddleback Ltd Technographics
Saddleback Ltd is a Distribution organization based in United Kingdom,
with around 58 employees and annual revenues of $33.0 million.
Saddleback Ltd operates a diverse technology stack with applications such as
SAP Business One, Chatra and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Saddleback Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Brevo and Microsoft.
Saddleback Ltd recently adopted applications including
Chatra in 2021, CodeTwo Email Signatures in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Saddleback Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Saddleback Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Saddleback Ltd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.